Non-intrusive outstream video advertising is a type of advertising that appears on non-video element content, such as blog posts, social media, etc. Outstream video advertising accounted for 46.9% of the global video advertising market in 2022. The marketing experts predicted that outstream video advertising would grow to 53% by 2027.
When brands stuff their ads on users, there is a chance of being negatively impacted. Also, the interaction rate and CTR of Outstream Video Advertising is quite high compared to Instream Video Advertsing. Do you know the difference between instream video ads vs outstream video ads? if not, read here.
These 10 best practices for outstream video advertising will help you get better results for brands that are interested in using outstream video advertising.
What Is Outstream Video Advertising? Advantages Of OutStream Video Advertising?
Outstream Video Advertising means the video ads are showing without video content and this is just the opposite of Instream Video Advertising. So, we can place the video ads on non-video elements such as articles, social media feeds, etc. In instream video advertising, the video ads are displayed on the video before, mid, and after.
The ad spending on outstream video advertising is rising due to many factors mentioned below. Because it is very useful for businesses to reach their audiences in a non-intrusive way.
- Delivery: We can deliver the video ads outside the video content. For example, blog articles, social media feeds, any web pages.
- Intrusive: Less intrusive way of advertising. Mostly, these outstream video ads play when users interact with the content. Also, users can skip these ads mostly.
- Contextual Targeting: We can deliver the outstream video ads effectively based on the content of the articles.
- Competition: Most marketers actively use Instream Video Advertising. So, you can use Outstream Video Advertising with less competition.
- Cost: Due to less competition, the advertising cost of outstream video advertising is low. So this is very cost-effective.
As mentioned above, outstream video advertising provides various advantages to marketers. When you allocate money for video advertising, divide the budget for instream and outstream video advertising equally. Run both types of video advertising separately. Once results come, analyze them to find a suitable way of video advertising for your business.
Best Practices for Outstream Video Advertising For Your Business
After you decide to use outstream video advertising for your business, follow the below best practices which are helpful for you.
1. Understand Your Audience
Before making the video ads, understand more about your audiences. Knowing their gender, age group, behaviors, and interests helps you to tailor your message.
2. Ad Design And Content Quality
For outstream video advertising, the video content should be of high quality and highly engaging. Otherwise, people skip the video ads often. So, marketers should pay some attention to producing video ads.
3. Video Length
For outstream video advertising, the chance of skipping the video ads is really high. So, the length of the video ads should not be high. So, make the video ads short and sweet. Deliver your message as quickly as possible.
4. A/B Testing
The use of A/B testing is everywhere in digital advertising. Test and compare different designs of video ads with different headlines and placements. Find the one that provides good results and follow the same strategy for the rest.
The marketing experts predicted that outstream video advertising would grow to 53% by 2027. Here are the important best practices to get better results, https://t.co/8Yin5pLdRu#ProgrammaticAdvertising #DigitalAdvertising #VideoAdvertising
— Sri Marketing Strategy (@DigiAdvCourse) October 24, 20235. Catchy Thumbnail and start
The users engaged with the video ads mostly by seeing the thumbnails. So, pay more attention to thumbnail design. Also, deliver the most important messages in the starting stage. So, people may see the rest of the video ads.
6. Related To The Content
The oustream video ads are mostly delivered by contextual targeting. So, make the video ads more related to the content. So, your audiences get a better experience.
7. Strong CTA
Convey your exact message to your audiences, and what they need to do after seeing this ad clearly. It may be a website visit, booking a ticket, purchasing a product etc.
8. Choose Right Placements
In outstream video advertising, you have more options to place your video ads. For example, In Articles, In Feed, Interstitials, Sticky Banners, Email, In-Game, etc. So, you need to choose the right placement that works for you. You can choose the best placements based on your results.
9. Analytics and Optimization
In digital advertising, we can’t achieve the expected results without doing optimization. Use the analytics tool more effectively to see the impact of outstream video advertising. Based on the CTR, viewability, and engagement rate you can easily optimize your campaign to get better results.
Conclusion
Outstream video advertising is a dynamic and effective way to reach your audiences. Without disturbing the user’s browsing experience, you can deliver the message to your audience. The outstream video advertising is more successful when you follow the best practices. Based on your audiences design high-quality video ads and deliver them in the right placements. Based on the performance results, re-structure your ad campaigns to maximize the results.
