You should know the difference between outstream and pre roll video to run the video advertising campaigns very effectively. Both types of video ads differ in various aspects.
Already, I have explained the outstream video ads and their functionality in another article. You can read it here.
Are you looking for a job in the digital advertising field? This is one of the common interview questions asked for entry-level roles to campaign manager roles. By reading this post, you can understand the differences practically and can explain the differences to anyone.
What are pre roll ads?
Almost all of us have seen pre roll ads many times in a day. But, we don’t know the name of it. When you try to watch any YouTube videos, you must see an ad before watching the video you are looking for, right?
That is “pre roll ads”.
Ads that are shown before the video content whenever users try to watch the video content are called pre roll ads.
So, pre roll ads need video content to render or display.
You can see these pre-roll ads on YouTube videos, Facebook videos, Instagram videos, etc.
Pre roll ads are called intrusive ads. Because they always run before the video content and it is very disruptive to the users. Few pre-roll ads run with skip options to reduce the disturbance.
Due to its intrusive nature, the video completion rate of these ads is always high.
What are outstream video ads?
The pre roll video ads need video content to display. But, outstream video ads don’t need video content. It can be embedded on website pages, articles, etc.
For example, when you read websites like news websites you can see video ads in between the text content. Sometimes, video ads are embedded with the web page. Those video ads are called outstream video ads.
Simply we can say “video ads that are displayed outside the video content are called outstream video ads.
Mostly, users can close these video ads at any point in time. So, outstream video ads are less disruptive to the users. We can call it non-intrusive ads.
Conclusion
This post is completely written for answering in an interview. By reading this post, you understood the difference between pre-roll and outstream video ads very well.
If you have any doubts about the outstream ads or intrusive ads, you can refer the below post.
