How To Choose The Right Social Media Platform For Your Business? | Marketing Strategy

Sridaran Baskaran
10 Min Read
Around 4.6 billion active social media users are currently available globally. This number increases every year. So, social media presence is very important for business success. As per the 2022 statistics, 7 social media platforms have more than one billion active users. People's behavior, interests, and age group differ on each social media platform. So, choosing the right social media platform to promote your business is very important for getting success and reducing ad spending.

Around 4.6 billion active social media users are currently available globally. This number increases every year. So, social media presence is very important for business success. As per the 2022 statistics, 7 social media platforms have more than one billion active users. People’s behavior, interests, and age group differ on each social media platform. So, choosing the right social media platform to promote your business is very important for getting success and reducing ad spending.

Many brands actively use social media platforms for promoting their business. Because they know billions of users are actively using social media platforms now. Facebook, Youtube, Instagram, TikTok, and other social media platforms have more than 1 billion active users each. All social media platforms are not suitable for every business. Because people choose social media for various reasons. For example, companies, employees, and job-looking freshers are actively using LinkedIn, How to, entertainment, educational video watching audiences using Youtube, and so on. The main goal of every business is to target its audiences. So, choosing the right social media platform is very important for their success. Here, I will provide some suggestions to choose the right social media platform for your success and insights about the top social media platforms. [You can read social advertising-related articles here]

Table Of Contents :

5 Important Advantages Of Using Social Media Platforms For Business

How to choose the right social media platform for your business?

Define Your Audience

Which social media platform are they using?

Social Media Platforms Statistics By 2022

Which social media platform your competitor is using? 

5 Important Advantages Of Social Media Platforms For Business

Businesses get many advantages from using social media platforms. Here, I mentioned a few…

Connect With Customers: Normally, potential customers follow the brand’s social media accounts to get regular updates and offers. So, through social media platforms brands can easily connect with their potential customers using social media platforms.

Build Contact List: Many brands send offer messages and updates through email IDs or mobile numbers. Using social media companies can collect this information from their followers. 

Increase website traffic: Many companies use social media platforms to increase their website traffic. All they want is to choose the correct social media platform. For example, I write content related to digital marketing strategy. So, I share my content on the LinkedIn platform where many digital marketing managers are available. 

Brand Awareness: Social media platforms are mainly useful for creating brand awareness. By posting news and updates, companies can touch with their customers. Using social media platforms, companies can organically create brand awareness. Also, they can use paid advertising methods to reach more customers.

Boost Sales: Companies can share purchase links on social media platforms. So, customers who follow the company’s social media account can see the post that contains purchase links and purchase if they like. So, using social media companies can easily increase sales.

How to choose the right social media platform for your business?

The ultimate goal of using a social media platform for a company is to increase sales. Many large-scale social media platforms are currently available and each platform contains different kinds of audiences. So, choosing the right platform is very important for business success.

Define Your Audience

Companies should understand their business and customers. The below questions are very helpful to find your audiences. Once you identify your audiences then you can easily choose the social media platform for your business. 

> Who is your audience?

> What are the effective age groups for your brand? 

> Are they male or female?

> What are their interests other than your brand or product?

The above normal questions will help you to find your audience.

Which social media platform are they using?

Once you know your audiences then you can easily identify suitable social media platforms. Many researchers analyze social media platforms and provide more insights about the social media platforms. Such as, which age group of people is using this social media platform? What kind of people is using this social media platform? What kind of interested people mostly use this platform? etc. Here, I will provide some insights into the famous social media platforms.

Facebook

By April 2022, 2.9 billion active monthly users are available on Facebook. Facebook has the highest active monthly users. 

180 million active users are available in the US and 340 million active users are available in India. 

Globally, 43.2% of Facebook users are female and 56.8% of Facebook users are male. 

98.5% of Facebook users aged 18+ access Facebook using smartphones. 

Facebook has a very detailed targeting feature. 

Youtube

Youtube is the second most popular website and search engine globally. People mostly use youtube for watching “how to” videos, news, and entertainment content. 

As of April 2022, 467 million users from India are actively using the youtube platform. Then, 247 million active users from the United States watched youtube. 

More than 70% of youtube watch time comes from mobile devices. 

Males are watching more videos than females on youtube. The watch time male-female ratio for youtube is “11:9”

100 billion hours of watch time for video gaming content on youtube. 

Instagram

Instagram joined the 1 billion users club recently. 

17.9% of the Instagram users are aged 18-24

Short-time videos and images are considerably engaged content on Instagram

The average CPC for Instagram is $1.23

For influencer marketing, Instagram is a suitable platform.

LinkedIn

LinkedIn is a professional network that has 800 million users globally. 

60% of LinkedIn users are between 25 – 34 years old. 

Per every minute 77 job applications are submitted on LinkedIn and 6 persons were hired through LinkedIn

LinkedIn can show ads to 14.6% of the world population. 

The conversation rate is higher than on other social media platforms. 

Easy to target audiences by their job designations.

Tiktok

Tiktok has 1 billion monthly users and 60% of them are between the 18-34 age group. 

Entertainment, Fitness, Fashion, and Beauty videos are mostly watched by the users. 

Tiktok was banned in India

The engagement rate in TikTok is high

37% of TikTok user’s household income is $100K+

61% of TikTok users are female and 39% of TikTok users are male. 

Kids mostly use the TikTok app for watching video content.

Here I have shared very few insights about the top 5 social media platforms. But, many analysts provide very detailed statistics about each social media platform. So, read every available statistic and choose the best social media platform for your business. Creating a social media account is free so create social media accounts for your business on all platforms and post your company updates and offers on all platforms. If you are interested in running paid promotions then choose the top 2 or 3 social media platforms for your business and split your budget and run the ad campaigns.

Which social media platform your competitor is using? 

Competitor analysis is very important for every business’s success. Your competitors already did some analysis to design their marketing strategy including social media strategy. Which social media platform are they using? In which platform engagement rate is higher? Etc. Competitor analysis will give some clarity to choose suitable social media platforms.

Conclusion

Businesses can’t ignore social media platforms because most of their customers are actively spending their time on social media platforms. Many social media platforms are available so choosing the right social media platform is very important. Creating social media accounts is free and you can post your updates and offers on all social media platforms. But the suitable content format for each social media platform is different. For example, if your audiences are mostly available on youtube then you should post your content in video format, for Instagram you have to create reels and images. So, find suitable platforms for your business and focus there to reach potential customers by making suitable content.


“I am helping to shape your knowledge! The only fee is “comment your thoughts and share this post”

— Sridaran

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