Calculating media spend for your ad campaign is very important. If your campaign is an impression based campaign then below ad spend calculator helps you to calculate the required budget. The simple formula for calculating the required budget for CPM based campaign is below,
Formula To Calculate Required Budget
To calculate the required budget, you need below two metrics.
- CPM Price
- Required Impressions
CPM Price : Based on your previous campaign performance you can decide the approximate CPM price. Usually, CPM varies by location, competition, and categories.
Required Impressions: How many impressions do you prefer to deliver from this ad campaign.
Using below formula you can calculate the required budget.
Budget = (CPM Price/1000)* Required Impressions
CTR Calculator
Required Impressions CPM $
Required Budget is $
Conclusion :
Finally, you know the formula to calculate the required budget or required ad spend. When you prepare a media plan for you or your client, this formula will help you.
