Marketers can’t ignore the social media giant Facebook when they think about advertising. As of 2021, 2.89 billion active monthly users are available on Facebook. This powerful ad platform helps many marketers succeed.
SRIDARAN BASKARAN
One of the most recognized social media platforms around the world is Facebook. Facebook has many advantages that help marketers to promote their business online. On Facebook, marketers can reach their audiences or followers in an organic or paid way. With the help of powerful ad platforms, companies can show their advertisements to their potential customers. There are many benefits available for businesses while using Facebook.
- Active Users
- Organic Reach
- Profile Analysis
- Powerful Ad Platform
- Analyze Helpful Metrics
- Remarketing
- Conclusion
1. Active Users
Below are the statistics of the top social media platform’s monthly users by 2021,
Facebook – 2.89 billion
YouTube – 2.29 billion
WhatsApp – 2.00 billion
Instagram – 1.39 billion
Facebook Messenger – 1.30 billion
WeChat (Weixin) – 1.25 billion
TikTok (Douyin) – 1 billion
LinkedIn – 800 million*
QQ – 591 million
Sina Weibo – 566million
Telegram – 550 million
Snapchat – 538 million
Kuaishou – 506 million
Twitter – 463 million
Pinterest – 454 million
As per the above list, the top positions are occupied by Facebook’s own social media platforms – Facebook, WhatsApp, Instagram, and Facebook Messenger. Facebook has connected with more people and it is a good social media platform for promoting brands. A large part of people are associated with this social media platform so it is very easy to find potential customers for any business. Brands can promote and show their advertisements to their potential customers on their interest. Facebook is more suitable for small businesses or local businesses.
2. Organic Reach
Facebook provides organic reach opportunities for businesses. Normally, Facebook users are having many friends on Facebook. Mostly, friends are having similar interests and experiences. When two or more persons in your friends list like/comment on the post then there is a possibility for Facebook to show the same post on the feed. This way of organic reach helps the brands to acquire more potential customers. This is not possible in search advertising or display advertising.
3. Profile Analysis
On Facebook, users need to create personal profiles to access Facebook. Most of the profiles on Facebook are legitimate. So, brands can see their audience’s profiles and understand more about their interest and design their next promotion based on the analysis. For example, you run a textile business and 100 people reacted to your recent post. You can randomly check the interacted user profiles to know their interest. For example, if they are interested in a particular type of dress then you can start selling & promoting that kind of dress.
Using the insights option, brands can understand more about their audiences. What age group audiences liked their business, What gender of audiences liked their post, etc. So, brands can plan their online marketing strategy very easily.
4. Powerful Ad Platform
Facebook’s ad platform is so powerful compared with other social media platforms. There you can promote and show your promotional ads to your potential audiences. Facebook mostly collects its data from its own platforms. So, the audience data quality is very accurate. Marketers can run their ad campaigns with different objectives on Facebook. Facebook’s ad platform automatically drives the ad campaign based on the given objective. Many small businesses receive huge success using the Facebook ad platform. Anyone can access facebook’s ad platform and run their ads by spending a very small amount.
5. Analyze Helpful Metrics
Analyzing the performance is very important for planning the future. In the Facebook ad platform, a vast number of helpful metrics are available. So, brands can run a report and analyze the campaign performance. Using the performance data, the brands can get answers to the questions like Which ad or target performed well, Which age group of audiences engaged well, Which inventory performed well, Facebook Vs Instagram, Which time your audiences reacted mostly, How much reach, clicks you got from the ad campaign and Which app gave a good result, etc.
6. Remarketing
Remarketing is one of the effective methods of digital advertising. In Facebook, brands can show their advertisements to,
> People interacted with posts
> People interacted with the facebook page
> People visited the website page
> Lookalike audiences
Showing ads to previously engaged audiences is very important for success. The purchase chance is good when showing ads to previously engaged users.
Conclusion :
In this digital world, promoting your business on online is very important to get success. There are multiple ways available here to promote your business online but social media promotion is a very effective method. Many social media platforms are also available here to confuse you. But, choosing the right social media platform to promote your business is very important. Here, we have listed the best 5 benefits of the social media giant Facebook. Likely, prepare the good and bad things about other social platforms and spend your money & time on suitable social media platforms.
