Exit traffic is the number of visitors who leave the website very quickly or visit just one page. If you are a website admin then you should know about the “bounce rate”. A higher bounce rate means a higher number of visitors leave the site quickly. Normally, users leave the website when they didn’t find the content they are looking for.
Website owners track this bounce rate information to know about the number of users leaving the website. Based on the bounce rate, websites create content in order to retain such kinds of users in the future. Also, websites run Exit-intent ads to retain users. Exit-intent ads are different from the normal ads that are shown on the website when users leave the website. To run the Exit-intent ads, the user’s cursor action is tracked, and when the user’s cursor moves to close the tab this Exit-intent ad is displayed to the user. Mostly, Exit-intent ads are popup ads.
Exit-intent ads are mostly used on shopping-related websites. When the user moves their cursor outside of the upper page boundary, these popup ads will be displayed to the user. It may contain offers or other information that may be related to the interest of the users.
Advantages of Exit Traffic
Below are the advantages of exit traffic,
- Websites can show their attractive offer’s to every user without fail.
- Websites can reduce the bounce rate of their website
- Websites can increase their sales.
