It’s very important to measure the digital advertising campaign’s performance in order to understand whether your campaign meets your goal or not, which targeting performed better, what are ways available to improve the performance, and also, it helps to take decisions for your future campaigns.
You can measure the below metrics to measure the campaign performance,
1. Reach
2. Impressions
3. CTR
4. CPA
5. Conversion Rate
6. ROI
Reach: Reach is the number how many persons actually see your advertisement. For branding campaigns, reach is the main metric to track campaign performance. A higher reach count is good for brand awareness campaigns.
Impressions: Impressions are the number, how many times your ad is displayed. Mostly, advertisers run their first level of campaigns in the CPM pricing model. So, tracking impressions for the CPM model campaign is very important to know the performance.
CTR : CTR is the percentage that explains how often visitors click your ad. A higher CTR is good for ad campaigns. So, if any of your ad groups received a low percentage of CTR then you can pause these ad groups in order to improve the percentage of CTR.
CPA : CPA stands for Cost Per Action or Cost Per Acquisition. This explains, how much amount is spent on acquiring one action. Normally, a lower CPA is good for ad campaigns. By analyzing this metric, you can increase your campaign’s performance and get more leads by spending a lower amount.
Conversion Rate: This explains how often the user makes the conversion. The conversion rate should be higher for the ad campaigns. To increase the conversion rate, you should take action to increase the clicks.
ROI : ROI is the key metric to measure how much revenue your campaign generates in relation to its cost. A high ROI indicates your ad campaign generates more revenue from the cost you invested.
