Cross device targeting is the process of identifying and delivering ads to a particular user across all devices – Mobile Phones, Tablets, Personal Computers and Smart TVs. Cross Device Targeting is more efficient than other targeting methods.
Ad Fraud is a method, of fraudulently showing impressions, clicks, and actions to generate revenue by some fraud publishers.
OOH advertising refers to visual advertisements outside your home, such as billboards, signs, buses, trains, travel stations, cinemas, and malls.
Brand Safety refers to the tools or strategies to ensure that the digital ads won’t appear on any content that could potentially damage the advertiser’s brand and goal. Such as video ads appearing on hate speech youtube channels, display ads appearing on drug & alcohol promoting content, and ads appearing on controversial content keywords present on website pages. The negative keywords depend upon the time and the advertiser. Recently, most advertisers have not been interested to show their ads on web pages that contain covid 19 keywords. Demand side platforms avail this feature to their advertisers.
CPG Marketing is a strategy followed by the CPG companies to occupy the space in grocery stores. It helps to improve the sales online and offline.
Marketers utilize data to target potential customers, which can be classified into four types: zero party, first party, second party, and third party data.
Paid Search Advertising is a method that helps advertisers to advertise on the search results page. Advertisers need to pay whenever users click their ads.
Bid shading is an algorithm that dynamically optimizes bid prices for ad space auctions to minimize ad buying costs under the first price auction.
First price auction method is more transparent and fair. It helps to generate more revenue for the publishers. First Price Vs Second Price model explained here!
dCPM and CPM are the two different bidding models available in programmatic advertising. Here, explained the difference between dCPM vs CPM models.
