What Is Brand Safety? Importance Of Brand Safety In Digital Advertising
Brand Safety refers to the tools or strategies to ensure that the…
What Is CPG Marketing? CPG Marketing Strategy Explained
CPG Marketing is a strategy followed by the CPG companies to occupy…
What Are Zero Party Data, First Party Data, Second Party Data, and Third Party Data?
Marketers utilize data to target potential customers, which can be classified into…
What Is Paid Search Advertising? Display Advertising vs Paid Search Advertising
Paid Search Advertising is a method that helps advertisers to advertise on…
What Is Bid Shading? How Does Bid Shading Work In Digital Advertising?
Bid shading is an algorithm that dynamically optimizes bid prices for ad…
What Is First Price Auction? First Price Auction Vs Second Price Auction
First price auction method is more transparent and fair. It helps to…
dCPM vs CPM? 5 Key Differences Explained
dCPM and CPM are the two different bidding models available in programmatic…
How To Calculate CTR Of A Digital Campaign?
CTR is the percentage that shows how many percent of clicks are…
How Many Clicks Required To Achieve CTR Goal Of Your Ad Campaign?
To achieve the required CTR goal, the ad campaign should receive a…
How To Calculate Required Budget For Your CPM Ad Campaign?
The ad spend calculator aids in calculating the required budget for impression-based…