Sridaran Baskaran

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127 Articles

What is a private marketplace (PMP) in programmatic advertising?

The expansion for PMP is "private market place". It's a subcategory of

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What is the difference between programmatic advertising and digital advertising?

Programmatic advertising is the sub-division of digital advertising. In programmatic advertising, the

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How do I verify my business on Google instantly?

When your information matches their data, Google instantly approves your Google My

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What is the difference between outstream and pre roll video?

Understanding the difference between outstream and pre roll video is very important

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What is the difference between VTR and VCR?

VTR and VCR are the most common metrics to understand the effectiveness

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How does trade desk UID 2.0 work? | Unified 2.0

UID 2.0 is the recommended alternative solutions for cookieless advertising by Trade

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How To Send 100% Free Bulk Messages On WhatsApp Using Excel Macro?

Following this way, anyone can send bulk whatsapp messages free of cost.

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How Do I Optimize DV360 Campaigns?

Here is the list of optimization steps to improve the campaigns on

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What is a dCPM? Why do we use dCPM?

dCPM stands for Dynamic Cost Per Mille. It's a variant of the

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Ad Free Social Media Platforms: Impacts On Digital Advertising

Many social media platforms adopted for ad free platforms. Experts believed that

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