Are you looking to know the correct DV360 hierarchy? Then, you landed on the correct location. In this post, I will share you the correct DV360 hierarchy and explain the features available on each level.
The correct DV360 hierarchy is below,
Partner > Advertiser > Campaign > Insertion order > Line item > Creative
Outstream video ads are embedded within non-video content, such as articles or social media feeds. The outstream video ads play independently.
One common interview question for the digital marketing job is “What is the difference between VAST and VPAID?”. For this question, most people just tell the abbreviation for both terms instead of giving a practical answer. Here, I am trying to explain the exact difference between VAST and VPAID video tags and when we should use both tags. This article should be more helpful for cracking the interview. So, read it carefully and ask if you have any questions.
Are you eager to learn digital advertising? If so, you should know about the basic advertising terms in order to understand the process of digital advertising. Here, I have listed 100 digital advertising terms. These 100 digital advertising terms are good at the beginner level. Also, I have shared links for most of the terms. By clicking those links you can read more about the terms.
Video Completion Rate is the key metric to understand the effectiveness of a video advertising campaign. After you optimize the video campaign at all levels sometimes VCR will not improve. DO YOU KNOW WHY? It’s because of the video ad content.
Have your Google My Business Suspended? Follow this simple process to recover your Suspended Google My Business account.
Track your digital ad campaign pacing is important for reaching your goal at the right time. Managers maintain a pacing tracker to run campaign effectively.
When you access the website or mobile application, you may see advertisements. If those advertisements are disruptive to the user experience then those advertisements are called Intrusive Ads. Non-Intrusive ads are called “acceptable ads” and these types of ads don’t disrupt the user experience. These ads are designed in specific sizes, are less intrusive in design, do not expand abnormally, and do not play sound or video.
It’s very important to measure the digital advertising campaign’s performance in order to understand whether your campaign meets your goal or not, which targeting performed better, what are ways available to improve the performance, and also, it helps to take decisions for your future campaigns.
Mostly we work around Iframe and Javascript tags. Its very useful if we knew the difference between Iframe vs Javascript tags to use them appropriately.
