Author: Sridaran Baskaran

Interview Question : The rate for the CPM campaign type is $8 and $0.8 for the CPC campaign type. Impressions to be bought is 1,000,000. Now suppose the CTR is 5%. In this situation, which campaign type will be beneficial for the advertiser?Interview Question : The rate for the CPM campaign type is $8 and $0.8 for the CPC campaign type. Impressions to be bought is 1,000,000. Now suppose the CTR is 5%. In this situation, which campaign type will be beneficial for the advertiser?

One common interview question for the digital marketing job is “What is the difference between VAST and VPAID?”. For this question, most people just tell the abbreviation for both terms instead of giving a practical answer. Here, I am trying to explain the exact difference between VAST and VPAID video tags and when we should use both tags. This article should be more helpful for cracking the interview. So, read it carefully and ask if you have any questions.

When you access the website or mobile application, you may see advertisements. If those advertisements are disruptive to the user experience then those advertisements are called Intrusive Ads.  Non-Intrusive ads are called “acceptable ads” and these types of ads don’t disrupt the user experience. These ads are designed in specific sizes, are less intrusive in design, do not expand abnormally, and do not play sound or video.