Sridaran Baskaran

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127 Articles

Google Ads Vs DV360 8 Key Differences

Understanding the key differences between Google Ads vs DV360 is crucial for

Sridaran Baskaran Sridaran Baskaran

What Is Vernacular Advertising? Why Is It Suitable For the Indian Market?

To understand vernacular advertising you must understand the meaning of the word

Sridaran Baskaran Sridaran Baskaran

Why DV360 over Google Ads? 8 Key Differences Between Google Ads Vs DV360

Using the Google Ads (formerly Adwords) platform, advertisers can display their advertisements

Sridaran Baskaran Sridaran Baskaran

DOOH Ads now in DV360 | How will this help marketers?

Direct Out Of Home ads now in display video 360 demand side

Sridaran Baskaran Sridaran Baskaran

What is CTR? How to improve the CTR?

CTR is the primary indicator for understanding the campaign performance. So, optimizing

Sridaran Baskaran Sridaran Baskaran

What Is Ads.txt? Why Is It Needed?

The website or application owners need to mention the authorized digital seller's

Sridaran Baskaran Sridaran Baskaran

6 Common Setup Mistakes That Could Affect Your Ad Campaign Delivery Explained Here

Human Error is common in every work. But, the mistakes should be

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If I am using two audience segments in an ad campaign, how data cost will be calculated?

Third party data provider’s data is very important to run effective ad

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Who needs third party data in advertising?

Third Party Data collected by various data providers helps the advertisers to

Sridaran Baskaran Sridaran Baskaran

Campaign Optimization: Low Performing Programmatic Ad Campaign

Campaign Optimization : Performance is very important for every programmatic ad campaign.

Sridaran Baskaran Sridaran Baskaran