Author: Sridaran Baskaran

Facebook

What is the campaign objective on Facebook? How to choose the right objective for your ad campaign?

The campaign creator should choose a suitable campaign objective and optimization event to tell the campaign goal to the ad platform. The ad platform then learns and performs towards the declared campaign objective. There are multiple campaign objective options are available in facebook ads manager to make the process easier. This article helps you to understand more about the facebook ad campaign objectives and choose the right one for your advertising campaign.

bySridaran Baskaran
Facebook

6 Benefits Of Facebook For Your Business | Marketing Strategy

One of the most recognized social media platforms around the world is Facebook. Facebook has many advantages that help marketers to promote their business online. On Facebook, marketers can reach their audiences or followers in an organic or paid way. With the help of powerful ad platforms, companies can show their advertisements to their potential customers. There are many benefits available for businesses while using Facebook.

Active Users
Facebook Feed
Profile Analysis
Powerful Ad Platform
Analyze Helpful Metrics
Remarketing

bySridaran Baskaran
Digital Marketing NewsInterview Question

What Is Vernacular Advertising? Why Is It Suitable For the Indian Market?

To understand vernacular advertising you must understand the meaning of the word “vernacular”. Vernacular means the language spoken in a particular area or by a particular group of people, especially one that is not the official or written language. So, vernacular advertising indicates the process of creating advertisements in regional languages and delivering them to the correct group of people. Finding the language of the content is not a complicated process. So, marketers can deliver vernacular ads based on the content language.

bySridaran Baskaran
Uncategorized

Why DV360 over Google Ads? 8 Key Differences Between Google Ads Vs DV360

Using the Google Ads (formerly Adwords) platform, advertisers can display their advertisements on the sites and apps connected with the Google Display Network. Around 2 million websites and apps are connected with the Google Display Network. Google Ads is suitable for Small and Medium level businesses. Because limited inventories and targetings are only available on Google Ads. But, Display & Video 360 (DV360) allows advertisers to show their advertisements on sites and apps connected with various ad exchanges. Also, numerous targeting possibilities are also available in DV360. DV360, the demand side platform suits big companies. Here, we will discuss the major differences between Google Ads and DV360 platforms. 

bySridaran Baskaran
Programmatic Advertising

6 Common Setup Mistakes That Could Affect Your Ad Campaign Delivery Explained Here

Human Error is common in every work. But, the mistakes should be reduced when your experience increases. If you make the same mistakes again and again then there is no difference between you and a fresher. Based on my previous experiences, I have shared a few common setup mistakes everyone made when setting up the ad campaigns. These suggestions will help you to become a good campaign manager from the start. Flight and Budget, All level active, Forecaster, Incorrect Targeting, Incorrect Ads, Pacing check discussed here.

bySridaran Baskaran