What is Viewability? How To Calculate Viewability?
Viewability is a crucial metric in digital advertising that shows how much percentage of impressions actually seen by the users.
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What is the campaign objective on Facebook? How to choose the right objective for your ad campaign?
The campaign creator should choose a suitable campaign objective and optimization event to tell the campaign goal to the ad platform. The ad platform then learns and performs towards the declared campaign objective. There are multiple campaign objective options are available in facebook ads manager to make the process easier. This article helps you to understand more about the facebook ad campaign objectives and choose the right one for your advertising campaign.
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6 Benefits Of Facebook For Your Business | Marketing Strategy
One of the most recognized social media platforms around the world is Facebook. Facebook has many advantages that help marketers to promote their business online. On Facebook, marketers can reach their audiences or followers in an organic or paid way. With the help of powerful ad platforms, companies can show their advertisements to their potential customers. There are many benefits available for businesses while using Facebook.
Active Users
Facebook Feed
Profile Analysis
Powerful Ad Platform
Analyze Helpful Metrics
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What Is Pixel Piggybacking? How Does It Work?
In short, piggybacking is a technique that helps third parties to track the data from the website without implementing their pixel on the website. The primary pixel or container tag implemented on the website loads the piggybacked pixels in real-time. So, there shouldn’t be any latency in data delivery.
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Google Ads Vs DV360 8 Key Differences
Understanding the key differences between Google Ads vs DV360 is crucial for selecting the right advertising platform for your business.
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What Is Vernacular Advertising? Why Is It Suitable For the Indian Market?
To understand vernacular advertising you must understand the meaning of the word “vernacular”. Vernacular means the language spoken in a particular area or by a particular group of people, especially one that is not the official or written language. So, vernacular advertising indicates the process of creating advertisements in regional languages and delivering them to the correct group of people. Finding the language of the content is not a complicated process. So, marketers can deliver vernacular ads based on the content language.
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Why DV360 over Google Ads? 8 Key Differences Between Google Ads Vs DV360
Using the Google Ads (formerly Adwords) platform, advertisers can display their advertisements on the sites and apps connected with the Google Display Network. Around 2 million websites and apps are connected with the Google Display Network. Google Ads is suitable for Small and Medium level businesses. Because limited inventories and targetings are only available on Google Ads. But, Display & Video 360 (DV360) allows advertisers to show their advertisements on sites and apps connected with various ad exchanges. Also, numerous targeting possibilities are also available in DV360. DV360, the demand side platform suits big companies. Here, we will discuss the major differences between Google Ads and DV360 platforms.
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DOOH Ads now in DV360 | How will this help marketers?
Direct Out Of Home ads now in display video 360 demand side platform. Marketers can buy the ad screen spaces in public places like malls, airports, streets, stadiums, taxis and etc through DV360. So, marketers can manage their ad campaigns in one place and run them more efficiently.
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What is CTR? How to improve the CTR?
CTR is the primary indicator for understanding the campaign performance. So, optimizing campaign towards High CTR is important for every ad campaign’s success.
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What Is Ads.txt? Why Is It Needed?
The website or application owners need to mention the authorized digital seller’s information in a text file and upload them to the hosting server to make the file publicly available.
