Only a few e-commerce platforms in the world operate their own DSPs—and Amazon and Walmart lead this space. Their powerful first-party data and programmatic reach give brands unmatched targeting and advertising efficiency. This blog explores what sets these retail DSPs apart.
Carbon footprint is the amount of carbon emitted into the environment for running digital advertising campaigns.
Here, you will get all the necessary information about the Google Search Engine Antitrust case. Including the history, reason, judgment, and it’s impact.
Google postponed its timeline to remove the third party cookies from Q4, 2024 to Q1, 2025. Technical challenges in finding alternatives, and delays in getting approval from CMA are the main reasons for this postponement.
Conversion API or Server Side API is a tool that allows advertisers to send user data [user ID, user interaction data] directly from their Website Server to the Ad Platform Server such as Facebook Server.
Here is the detailed interview process, eligibility, required tools knowledge to get a job in digital marketing company.
Here are the five passive ways to make huge money from Amazon. You can make money by delivering packages, re selling products, selling handicraft products, printed products, etc.
Many social media platforms adopted for ad free platforms. Experts believed that these models affect the digital advertising platforms.
As part of Google’s privacy sandbox initiative, Google Chrome’s new IP Protection” feature is proposed and it is currently in a testing phase. This feature mainly focuses on hiding Chrome user’s IP addresses from third-party providers by re-routing the IP address.
Companies print advertisements such as exciting offers and advertisements about the new products on the exterior of the packaging box, which is called “on box advertising.”It’s a form of out-of-home advertising.
