Amazon DSP is fueled by the strongest retail first-party data ecosystem in the world

What is DSP?

DSP stands for “Demand Side Platform”—actually, it’s a software platform that allows advertisers to buy ads across millions of websites, apps, OTT and video platforms, etc., automatically. 

Here are a few DSPs for your reference. 

• DV360
• The Trade Desk
• Amazon DSP
• Criteo
• Adform
• Stack Adapt

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The unique capability of DSP?

Once upon a time, advertisers wanted to connect with the websites/apps directly to show their ads. It’s a painful and time-consuming job. Through the single DSP platform, advertisers can buy the ad space across the below inventories—no need to work with each publisher separately.

• Websites
• Mobile apps
• Video platforms
• YouTube inventory (via DV360)
• OTT/CTV (Connected TV)
• DOOH (digital billboards)
• Audio streaming
• In-game ads
• Native ads

What makes Amazon DSP so powerful?

In this digital world, those who own quality data win the race. Through Amazon DSP, advertisers can access the most powerful first-party e-commerce data to deliver their ads to the right people at the right time. 

Showing ads to the higher purchase intent audience is very important to increase sales. That is why many advertisers spend their huge money on the Google search ad platform. Similarly, the purchase intent for the Amazon platform visitor is also very high. So, delivering ads to them is very useful from a sales perspective. 

For example, you are searching “Smart TV under 50K” “55 inch tv” on the Amazon e-commerce platform. In that case, your purchase intent is so high. Even after you leave the Amazon e-commerce platform, TV company advertisers can display ads on some news websites you visit or apps you use throughthe Amazon DSP platform. 

Other DSPs partnered with many data providers to find the audiences who are likely to purchase a smart tv. Those data providers are associated with different publishers to collect that data. So, the data accuracy is a big question?

But Amazon DSP uses its very own first-party data to deliver the ads. So, advertisers can deliver their ads immediately and effectively.  That’s why Amazon DSP is considered the most powerful demand-side platform.

Amazon’s Strong Data Capability

The below is not just traffic. This is high-intent, logged-in, purchase-intent behaviour user data. 

2.4B+ monthly visitors

310M+ active customers

200M+ Prime members

Most demand-side platforms rely on browsing data. Amazon relies on shopping data. That makes Amazon DSP so strong in this space.

What about other e-commerce platforms?

In the US, Amazon accounts for 37.6% of all e-commerce spending in 2024. In India, 32% of e-commerce spending happens through Amazon. 

Globally, we can tell that two e-commerce platforms only have their own DSP. One is Amazon, the Second is Walmart. 

The leading e-commerce platforms like Alibaba, eBay, Rakuten, Flipkart (India), Meesho (India), and others have an ad platform, but those are internal ad platforms.

Where Advertisers Can Deliver Ads Using Amazon DSP?

Amazon DSP provides one of the widest inventory accesses in digital advertising — combining Amazon-owned properties + third-party supply + premium CTV partners.

Below is the complete coverage,

Conclusion

Amazon DSP is powerful because it understands real people — their searches, habits, and the tiny decisions they make before buying. It connects these human moments with smart targeting and trusted identity, making ads feel more relevant and less intrusive.

Advertisers gain clarity, not guesswork, with visibility into how every impression leads to real sales. In a world moving beyond cookies, Amazon DSP offers reliability and confidence.

Ultimately, it wins because it reflects how people genuinely shop — and that makes all the difference.

The post What Makes Amazon DSP So Powerful in the AdTech Industry? first appeared on Marketing Strategy.

In this post, I have shared some notable data to understand the importance of carbon footprint in digital advertising. Please read this post fully and take action to reduce the carbon emissions from your digital ad campaigns.

What is Carbon Footprint?

It is the amount of carbon emitted into the environment due to an action by an individual, organization, product, or event. 

For example, Carbon emissions by the petrol car, carbon emissions by an industry

What is the carbon footprint in digital advertising?

It is the amount of carbon emitted into the environment for running digital advertising campaigns. 

Including me, many people do not even think about the carbon emissions of digital advertising. We strongly believe that vehicles, the aviation sector, industries, and natural disasters are the main sources of higher carbon emissions. 

This is not completely true. 

As per the data available on emeritus.org, the aviation sector’s contribution to climate change is roughly 3.5%, whereas the internet and digital technologies contribution is about 4%. If we start using the AI tools in the full phase, this percentage will increase to 8%. 

As per the data available on statista.com, on average, every digital advertising campaign generates 5.4 tons of CO2, whereas one person generates 4 tons of CO2 per year.

How did carbon emissions happen in digital advertising?

As you already know, many parties play together to show digital ads to their audiences. Many companies are available to provide these services to businesses to reach their audiences. 

Below, power-consuming technologies should be needed to deliver the digital ads.

Servers and Data Center: Ads, Campaign Details, and Audience Data are stored and retrieved from here. Many data centers are still using fossil fuels to generate power. 

Programmatic Ad Transactions: Many ad exchanges, demand-side platforms, and supply-side platforms participated in the real-time bidding auction. Each auction handles a huge number of requests, which consumes more power.  

Data Providers, Tracking, and Analytics: In digital advertising, third-party data providers share valuable audience data with the ad platforms. They have a continuous connection with the platforms. Similarly, tracking and analytics platforms also have a continuous connection with the platforms and websites to provide valuable insights and reports. They consume a huge amount of power to run. 

The above are just an example of understanding the carbon footprint contributors of digital advertising. 

As per the data shared by martech consultancy, campaigns with social, video, display and search ads approximately produce 323 tons of carbon dioxide. Creative designing, content views, auction process, data storage are the key sources.

Why does measuring and reducing carbon footprints matter?

Every nation and every industry started to work on carbon emission reduction. Carbon emission reduction is very important for controlling climate change. As a part of it, digital advertising industry also took some initiatives to reduce the carbon footprint.

Ad Net Zero and IAB Europe’s Sustainability Standards Committee are the two key initiatives to control the carbon footprint in digital advertising. 

You can checkout the 5 action plans of Ad Net Zero in their website [https://adnetzero.com/]

The first step for reducing the carbon footprint is to analyze and understand the level of emissions your organization is currently responsible for. Then only you can make a plan and work towards reducing the carbon footprint.

How do you measure the carbon footprint in digital advertising?

You cannot directly measure the carbon emissions from your ad campaign. You should use third-party providers help to measure it. Many demand-side platforms have partnered with those data providers to provide carbon footprint reduction solutions. 

Sharethrough’s Carbon Emissions Estimator tool helps to get approximate carbon emissions by providing impressions, creative type, location, and some more details. 

Scope3 : Scope3 has partnered with many demand-side platforms to provide comprehensive data on carbon emissions to the advertisers. By using the Scope3 service, you can get the detailed carbon emission report for each of your campaigns. 

Based on the report, you can manually/automatically exclude the high carbon emission websites and apps. 

Integral Ad Science : IAS also offers end-to-end carbon emission tracking capability for digital ad campaigns. Using its data, marketers can understand about the carbon footprint of their campaigns. 

Reference Articles : 

https://scope3.com/news/scope3-report-programmatic-advertising-generates-215-000-metric-tons-of-carbon-emissions-each-month-across-five-major-global-economies

https://www.warc.com/newsandopinion/opinion/making-sustainable-digital-advertising-a-reality/en-gb/6591

https://emeritus.org/blog/carbon-footprint-of-digital-advertising

https://resources.eyeo.com/how-sustainable-digital-advertising-today

Conclusion

As digital advertising continues to grow, it impacts the environment by carbon footprint. The carbon footprint of online ads comes from data centers, real-time bidding processes, data transmission, and tracking mechanisms. Measuring and reducing these emissions is crucial for creating a more sustainable advertising ecosystem.

Companies like Scope3, Sharethrough, Integral Ad Science, AdGreen, and Hiili offer innovative tools to track and minimize the carbon footprint of ad campaigns. By adopting green supply path initiatives, optimizing ad delivery, and using carbon tracking technologies, advertisers can significantly cut emissions while maintaining effective marketing strategies.

The post Carbon Footprint in Digital Advertising: Why Measuring and Reducing It Matter first appeared on Marketing Strategy.

Reasons for the Google Antitrust Case

As you all know, Google controls 91% of the search engine market. Every year, Google generates billions of dollars from its various products. From Google Search and its associated businesses alone, Google makes around 175 billion dollars.

The superior quality and capability of the Google Search Engine compared to others in this market is one significant reason for this market share and revenue.

Google Search is the default search engine on devices using the Android operating system because Google owns it. However, the primary reason for this antitrust case is that Google has paid other companies to make Google Search the default search engine on their products.

Approximately, Google has paid around 10 billion dollars to Apple to make Google Search the default on iPhones and Mac devices. Similarly, Google has paid certain amounts to the Firefox browser and a few other companies as well.

Due to this business strategy, new or smaller companies cannot enter this market, allowing Google Search to automatically maintain a dominant market share.

What is the judgment?

The court found that Google holds a monopoly in the search market by providing exclusive deals to device manufacturing companies like Apple. As a result, Google is required to stop such activities, according to this judgment. Additionally, it suggests adding quick options on the browser screen to switch search engines.

However, Google has appealed the lower court’s decision to a higher court, so the current judgment cannot be fully implemented yet.

How Will This Judgment Impact the Search Market?

Even though this matter is now in the upper court, this judgment has valid reasons. Many experts believe that this judgment will not be overturned by the upper court. If upheld, this judgment could create a major impact on the search market.

• Google-Apple Contract: As per this judgment, Google can not make any direct deals with device manufacturing companies to set Google Search as the default. As a result, Google will lose this opportunity, and Apple will lose this additional income.
• Open Auction: Companies like Apple may conduct open auctions for the default search engine position. So, new companies can compete for these opportunities.
• Search Advertisement: If new companies gain a share of the search market, it will directly impact Google’s search ads revenue and its associated businesses.
• Technology Advancement: When competition is high and transparent, it fosters industry development. By removing direct deals, competitors will have the opportunity to enter this market and bring new technology.

Conclusion

Google Search Engine holds a major market share and has the full capability to maintain that position. Additionally, Google has made direct deals with browsers and device companies to make Google Search the default. As a big company, Google has the financial resources to make such agreements, but other companies in the market cannot make similar deals. The lower court identified that Google holds a monopoly in the search market and ruled that this should be stopped. This judgment has been appealed to the top court, but it has some valid points and may be upheld.

According to this judgment, Google will no longer be allowed to make direct deals or offers with other companies to set its tool as the default. As a result, many new players will enter this market. With new minds entering, the industry will expand, and users will benefit from additional options.

Do you have any thoughts? Add them in the comment section.

The post Google was a Monopolist : Google Antitrust Case Explained first appeared on Marketing Strategy.

As per the Google blog post, they once again delayed the removal of third party cookies due to a delay in CMA’s approval and industry concerns over the alternative solution. Per their new schedule, they planned to remove the cookies by Q1, 2025.

As marketing people, we need to understand a few topics related to this issue. For example, 

Why does Google delay removing third party cookies again?

What is CMA? What kind of investigation do they conduct? 

Is there any reliable solution for third party cookieless advertising? 

Will google remove third party cookies in Chrome by Q1, 2025? 

Conclusion

Why Does Google delay removing third party cookies again?

As per the latest statistics report by [https://gs.statcounter.com/], Google Chrome shares 65% of the browser’s market share. So, every action taken by Google Chrome affects the digital advertising industry. This could be the common reason for delaying third party cookie removal plans.

Delay in finding alternatives

In short, third party cookies are very helpful in digital advertising to reach users based on their interests by tracking their online activities. So, this is very important for running performance based digital advertising campaigns. Without third party cookies, we can’t track user’s behavior online. So, companies involved in digital advertising are actively working to find alternatives. 

Many proposals are available for third party cookieless advertising. Already, I have written a detailed article about the alternatives for the cookieless world. But the fact is, none of them work 100% in real world. That is the main problem. That is the main reason for delaying third party cookie removal.

CMA Investigation and Approval Delay

The UK-based Competition and Markets Authority [CMA] is investigating Google’s dominance in digital advertising. Especially, they worried about the dominance of Google in digital advertising, if it controls the current system [third party cookies], and the alternative proposal [Privacy Sandbox].

What is CMA? What kind of investigation do they conduct?

CMA [Competition and Markets Authority] is a UK-based company that investigates anti-competitive practices, reviews company mergers and acquisitions and also, conducts market studies, and provides solutions. 

Almost, all ad tech companies rely on third party cookies for digital advertising. If Google eliminates the third party cookie from its Chrome browser, then those ad tech companies will suffer. Google’s action will weaken its competitors if they do not have replacement technology for third party cookies. 

One of the popular proposals for third party cookies is “Google’s Privacy Sandbox”. If it becomes the dominant alternative, google can control the ad targeting process.

CMA is currently investigating the above two issues. It asks Google and its competitors to submit various documents and data for review. This reviewing process took more time than they expected. So, they delayed giving clearance. 

This is one of the major reasons for Google’s delays in removing third party cookies from the Chrome browser.

Is there any reliable solution for third party cookieless advertising?

Many proposals are available in the market for cookieless advertising. ID5 and Lotame’s Panorama ID are some alternatives ready to test in the cookieless world. But, integration and partnership between platforms will take more time. To my knowledge, there were no solid alternative solutions available for cookieless advertising. 

If Google stops supporting third-party cookies by the end of 2024, almost all ad tech platforms will suffer in reaching users effectively.

Will Google remove third party cookies from Chrome by Q1, 2025?

Google postponed its decision to remove third party cookies many times due to various reasons. Now, they postponed their expected duration for blocking third party cookies from Q4,2024 to Q1, 2025. But, it’s not sure. 

The CMA will approve if it finds Google will not dominate cookieless advertising with its privacy sandbox solution. It depends on the documents and data provided by its competitors.

Also, Google can’t postpone its timeline to remove the third party cookie. So, it will end this game by Q1, 2025.

Conclusion

As many experts predicted, Google postponed its timeline to remove the third party cookies from Q4, 2024 to Q1, 2025. Technical challenges in finding alternatives, and delays in getting approval from CMA are the main reasons for this postponement. I believe, Google never postpones its decision on removing third party cookies from its Chrome browser. 

If you are a digital marketer, reach out to your ad platform and ask them for a cookieless alternative solution. If it has any solutions, then start to use them. 

Have you started to use or test any alternative solutions for third party cookies? If so, share your experience in the comment section.

The post Google Delays Third-Party Cookie Phase Out To 2025, WHY? first appeared on Marketing Strategy.

As a programmatic advertising manager, I have one common question. I hope you are all having the same question in your mind. 

Can we use conversion API for programmatic advertising in the cookieless environment? 

You will get the answer at the end of this article. In this article, I have answered the following common questions about Conversion API. So, you will get a complete clarification about Conversion API. 

• History of Conversion API
• What is Conversion API? How does it work?
• What are the ad platforms currently support Conversion API?
• Advantages of Conversion API
• Can we use Conversion API for programmatic advertising in a cookieless environment? 
• Conclusion

History of Conversion API

Over the years, major improvements continuously happened in online privacy, browser policies, and regulations. A few years back, Safari and Firefox completely stopped third-party cookie tracking capabilities. As of now, the major browser Chrome disabled third-party cookie capability for its 1% of users, and it promises to remove it for the remaining users soon. 

Tracking user data on the client’s website is very important for running a performance-based campaign. Based on the tracking data only, platforms can understand and target the users more effectively to acquire more conversions. 

After Safari and Firefox stopped third-party cookie tracking, one of the major advertising platforms Facebook struggled to track the user’s data from the advertisers website. So, Facebook decided to find a new solution for collecting user’s data even though the browser does not support third-party cookies. 

Any cookie or pixel code different than the original domain is considered a third-party cookie. So, Facebook pixel codes are automatically blocked as third-party cookies in both Safari and Firefox. 

To my knowledge, Facebook introduced the Conversion API [Server Side API] in 2018 to address privacy concerns and browser restrictions. Later many ad platforms including Google, TikTok, and more introduced their own Conversion APIs for their platforms. 

When you search about the Conversion API on the internet, all the articles are related to Facebook Conversion API. Facebook introduced this solution first and mostly, all of them are similar to the Facebook’s Conversion API. This could be the reason.

What is Conversion API? How does it work?

Conversion API or Server Side API is a tool that allows advertisers to send user data [user ID, user interaction data] directly from their Website Server to the Ad Platform Server such as Facebook Server.

In the traditional pixel method, we create a pixel in the Facebook platform and ask the client to paste the code on their website. Whenever people browse the client’s website, the Facebook pixel code fires and sends data to the Facebook Server.

Due to restrictions or other reasons on the browser, Facebook pixel is not able to collect and send data to Facebook Ads Platform. Below are the common challenges of tracking user data in this method,

• The browser plays a crucial part in firing the pixel code. If the browser does not support third-party cookies then Facebook can not track user data. 
• Ad blockers have trouble tracking user data 
• Brower latency issues trouble tracking user data 

In all the above situations, the website stores the user’s data in the website server. So, Facebook finds an API to get the data from the website server to its server.

Instead of relying on browser functionalities, the conversion API allows the data transfer from website server to Facebook server. 

When users interact with the website, always the data information is sent to the website server. From here, all the user data is directly sent to the Facebook Ad server using this API. Here, the browser’s functionalities and other blocking will not affect Facebook’s tracking.  

Facebook collects conversion data from both the pixel method and conversion API method. Later, it removes the duplicate conversion data.

What are the ad platforms currently support Conversion API?

You can not use Conversion API capability for all ad platforms. If your ad platform has the Conversion API then you can use it. Here are the major ad platforms that support conversion APIs. 

• Facebook Ads Manager
• Google Ads 
• TikTok Ads
• Snapchat Ads
• Pinterest Ads
• X Ads
• OpenX
• Adform
• The Trade Desk

Introducing Conversion API is a needed functionality to track conversions on all environments, including the cookielss environment.

Advantages of Conversion API

Conversion API has many advantages over traditional pixel tracking methods. Here are a few advantages of conversion API for your reference. 

• Ad platforms can track user’s data in the cookieless environment. Ad blockers and browser latency will not affect Conversion API.   
• Ad platforms track the conversion events from the client’s website server without loss. It includes shopping, ad-to-cart, website interactions, and more. 
• Using this data, ad platforms can optimize campaigns to run the ad campaigns more effectively. 
• Clients can segment this data and target the users back. For example, they can re-target users who leave without completing a purchase. 
• Ad platforms can do ad personalization and real-time optimization through this data.

Can we use Conversion API for programmatic advertising in a cookieless environment?

As a programmatic advertising manager, it’s very important to know the capability of conversion API for doing programmatic advertising. The main purpose of introducing the Conversion API is to collect user’s activities in all circumstances. Also, this Conversion API is more suitable for social media advertising. 

The conversion API is not a perfect solution for programmatic advertising in the cookieless environment. Using conversion API, the programmatic ad platform can collect users data directly from the advertiser’s website server to their server.

Tracking user behaviour on the third party website is very important for showing interest based advertisements. Using the conversion API, the ad platform can’t track the user behaviour on the third party website. So, it’s not possible.

To do the programmatic advertising in the cookieless environment, centric ID solutions should be needed. It may be ID5, Panorama ID, etc. 

These third-party solution providers have partnered with large publishers around the world to collect user data in the cookieless environment. Based on the visitor’s email id or phone number and from the soft signals they allocate an ID for each user. 

By partnering with those third party solution providers, you can create IDs for your visitors. By matching those IDs you can retarget them on the third party website.

If your programmatic ad platform has partnered with these third-party solution providers, they provide services to create segments. Using those segments you can target people in the cookieless environment. 

Each ID solution has different coverage and capabilities. So, you have to be very careful when choosing the ID solutions. 

Already, I have written a detailed article that explains the functionality of Trade Desks UID 2.0. Similarly, all other ID solutions are working. So, check out this article for a better understanding of ID solutions.

Conclusion

Many digital marketers looking for an alternative way to do similar advertising in the cookieless environment. Many proposals are available including Conversion API. As per my findings, conversion API is a alternative solution for Social Media Advertising, and it’s not suitable for programmatic advertising.

If you are using any social media advertising, then check with your ad platforms and implement conversion API as soon as possible. I have mentioned the ad platforms that support conversion API above. 

To do the programmatic advertising in the cookieless environment, you must contract with ID solutions like ID5, Lotame, etc. Many DSPs started associating with this kind of ID solution to support the advertisers. 

Check with your current DSP about the cookieless advertising alternatives and start to test their effectiveness before Chrome eliminates third-party cookie functionality for remaining users.

If you are using or trying any cookieless solutions, mention the details in the comment section.

Checkout the following articles :

How does trade desk UID 2.0 work?

Alternative solutions available for the Cookieless Advertising

The post What is Conversion API? Is it an alternative to Cookieless Advertising? first appeared on Marketing Strategy.

Brands understand the capability of digital marketing and they are ready to invest huge money in digital marketing to reach people and increase their revenue. 

So, getting a job in a digital marketing company will give you a great salary, a good lifestyle, and a stress-free work environment. In this post, I have explained the way to get a job in a digital marketing company which is useful for many freshers who are looking for a job.

Like software developers, you can also earn a salary of lakhs within a few years.

What is the difference between Digital Marketing and Digital Advertising?

Many freshers get confused when handling these two domains. To start your career in this domain, you must understand the exact differences between both. 

Digital Advertising: All paid promotional activities online are called digital advertising. Example: Run ads on Facebook to promote brands.

Digital Marketing: All promotional activities including digital advertising are called Digital Marketing. Examples: Content Creation, Social Media Activities, and Running ad campaigns. 

You can ask your HR and get clarify the type of this company before you join.

Types of companies available in the digital advertising industry

Digital Marketing Team

Usually, large-cap product-based companies have a separate digital marketing team and they are capable of doing digital marketing for their company. Large-cap companies invest huge money in digital marketing and digital advertising. When they choose third-party agencies, they need to pay high commissions and always they need to depend on the third-party agency. 

To avoid both, large-cap companies hire industry-wide talented people and make a digital marketing team for their company. So, this special team do all the needful jobs like website design, SEO, content writing, social media promotion, digital advertising, email marketing, etc. 

If you have a chance to work on this team, you are so lucky because you can learn different platforms, tools, and strategies parallelly. 

The best suggestion for the freshers is to join the team that is doing entire digital marketing like the above.

Digital Marketing Agencies / Digital Advertising Agencies

Around the world, many agencies are available to support digital marketing or digital advertising activities for companies. 

Usually, small-cap companies or new companies can not create a well-experienced digital marketing team. Because forming an excellent team eats more cost. So, these types of companies contract with third-party agencies to get the required services by paying a commission. 

Many third-party agencies are available now. To give support to the brands, these agencies hire a large group of people. They have separate teams for doing each work. For example, one team is doing Facebook promotion, another team is doing programmatic advertising, another team is doing, Twitter advertising, etc. So, you can only learn what is needed for your team. 

Many people get stuck with these types of team structures and lack in many platform knowledge. This is not good for your career growth. So, my suggestion is to move to another team periodically or to move to another company after 1 or 2 years of experience.

What are the tools you should learn to get a job in digital marketing companies?

Mostly, digital marketing companies do not expect any major software certification from the freshers. Because they knew that the students mostly do not have opportunities to use their required softwares or tools. But, if you have any experience, you will get benefits in the interview process.

Here are the few basic tools or software used in digital marketing companies, 

Microsoft Excel: On a day-to-day basis, you need to use Microsoft Excel to prepare reports and analyze the ad campaign performance. So, it will be good if you have the basic knowledge. Additionally, you need to learn Microsoft PowerPoint, and Microsoft Word for presentation purposes.

Mostly, all offices provide the basic training for the required tools. Following are some additional tools.

Tableau Software: This software is used to prepare reports, and dashboards using large datasets. Limited companies are using this software. Learning this software will allow you to get a job with a higher salary. 

Dataroma Software: This is also a software used to prepare reports, and dashboards using large datasets. Many data companies looking for experienced people on Dataroma. 

Power BI: Power BI is a Microsoft software that is used to prepare reports and dashboards. If you mention Power BI in your resume, you will get additional power to select for your job. 

Digital Marketing Terms and Concepts: Once you decide to join a digital advertising or digital marketing company, it could be more useful to understand digital advertising terms and concepts. 

Tips: Your office only provides basic training about the above tools. But that is not enough for you to excel in a digital advertising company. So, take additional efforts to learn more about the above tools.

What are the platforms used in the digital marketing companies?

All digital advertising companies are doing paid promotions using various platforms. These platforms vary between the companies. Here, I will list the basic platforms for your reference.

Search Advertising: Google Search Ads

Display and Video Advertising: Google ads, DV360, StackAdapt, Amobee, Adform, etc.

Social Media Advertising: Facebook Ads Manager, Twitter Ads Manager, TikTok Ads Manager,.etc.

Email Marketing : Moosend, Mailchimp, etc

Content Writing Tools, SEO Tools.

You can’t access most of these platforms privately. After you join digital advertising companies, you will get the opportunity to use and learn.

How to prepare for an interview?

Mostly, digital marketing companies do not expect any platform experience from you. But, they expect Microsoft tools experience that is common. So, mention your experience in your resume. 

Then they expect good communication and written skills from you. Because, most of the time you need to discuss with your clients. If you are good at it, you will mostly get a job in a digital advertising company.

My advice?

Most youngsters think software development is a high-salary domain in the IT industry. That’s not true friends, digital advertising and digital marketing domains also provide a good salary similar to the software development domain. 

Once you enter a digital advertising company, all you need to do is “learn, test, learn”. Wherever you go, please do not stop learning. Always update you with current updates and technologies. 

You have to show your knowledge on social media like LinkedIn, Facebook, Twitter, etc. 

These kinds of activities help you to build good connections that will be good for your future.

I hope this article helps you to understand the digital marketing industry and get a job in this industry. If it is true, share your valuable thoughts in the comment section. 

Thank You!

The post How To Get A Job In A Digital Marketing Company? first appeared on Marketing Strategy.

In this fast-moving world, youngsters are always looking for ways to make money. If you are the one in that group, then you have landed on the correct page that has enough information for you. 

I am 100% sure, this post will be more helpful to you. If so, share this post with others without fail. 

In this article, I have explained the following 5 products of Amazon where you can make money.

1. Amazon Flex
2. Amazon Karigar
3. Amazon Seller Opportunity
4. Print On Demand
5. Amazon Drop Shipping

What is the Amazon Flex Delivery Partner Program?

Amazon Flex is a program that gives an opportunity to make money by delivering Amazon’s packages using your vehicle. It’s very good for the people who are looking part part-time jobs. 

Amazon is the biggest e-commerce platform in the world. Daily millions of packages need to be delivered to the people on time. Also, Amazon offers quick deliveries to its customers. 

To facilitate fast delivery, it needs more delivery persons. But, managing a huge number of delivery people is a very complicated and costly method. 

To solve this problem, Amazon launched a program called “Amazon Flex”. So, anyone can join this program to deliver the orders temporarily using their vehicles.

How to join the Amazon Flex Delivery Partner Program?

Currently, the Amazon Flex delivery partner program is available in the following places, 

Bengaluru

Delhi

Mumbai

Hyderabad

Jaipur

Pune

Chennai

Kolkata

Ahmedabad

Patna

Download the Amazon Flex app and start the signup process. https://flex.amazon.in/

This app drives you to fill this form and you need to provide all the necessary documents. 

Later, Amazon verifies your background and documents. Then, you are permitted to join the Amazon Flex program.

Then you need to sign in to the Amazon flex mobile application and book your available slots typically between 2 to 6 hours. Also, you can choose the location.

Once you choose your slots, you need to go to the Amazon garage and be ready to pick up the packages. 

Delivery instructions will be available in the Amazon Flex app. All you need to do is to follow the instructions and deliver the packages.

Once you deliver the packages, your earnings will be directly deposited into your bank account (weekly basis).

Basic Requirements To Join Amazon Flex Delivery Partner Program

Your age should be minimum 21 and you need a valid license & bike or car to deliver the packages.

You should have valid insurance and documents that cover commercial use.

You should be passed in the background verification done by Amazon and you need to provide all necessary documents including tax documents.

You should provide tax documents.

Advantages Of Amazon Flex Delivery Partner Program

For those who are looking for a flexible part-time job, this program suits them. By spending 2 to 6 hours, you can make decent money. Amazon is a big e-commerce platform, so demand will be high. Also, Amazon credits your earnings every week.

What is Amazon’s Karigar program?

Amazon’s Karigar is a very good initiative that helps Indian artists, and handcraft makers to sell their products online through Amazon. Through this program, they can sell their products to their customers by providing a very minimum commission.

What is the eligibility to join the karigar program?

Amazon’s Karigar initiative has started to help handcraft makers, and individual artists by helping them to sell their products online. Amazon is a large e-commerce platform in India, so it will be easier to create a selling network. You need to comply with the following requirements to join in the Karigar Program.

• Artists, and makers should associate with a registered society or NGO Should have a working bank account and PAN card.When your turnover exceeds 20 lakh per year, you should need a GST number.

What are the advantages of the karigar program?

Many advantages you will get by joining the Karigar program.

• As an individual hand maker, you can’t promote your products around the country. But, Amazon is a large platform where millions of people buy products online. Through Amazon it will be very easy to reach potential customers.
• Usually, shop owners need to pay seller fees to Amazon. But, if you join under the karigar program, you can get some reduction in that fee.
• Amazon helps the people to grow their online selling knowledge.

What is the Amazon Seller Opportunity program?

As you all know, any individual or company can create a marketplace on Amazon to sell their products online. Whenever they sell their products through Amazon they need to pay a seller fee. 

Amazon simplified the seller joining process. 

If you have a unique product and struggle to sell that product, in that situation, you can join the Amazon seller program. 

Joining the Amazon seller program is very easy and simple. Here is the simplified step by step guide for you.

Go to the Amazon Seller Central website: https://sellercentral.amazon.in/ and start the procedure to sign up.

Amazon provided step by step registration guide for new sellers (https://sell.amazon.in/sell-online/seller-registration-guide?ref_=SCINWP_regguide2&initialSessionID=258-9546091-0415025&ld=NSGoogle) 

Amazon disclosed a clear eligibility criteria to join in this program. 

For example, your products should comply with Amazon policy. You have a working bank account and clear tax information.

Amazon has different types of fees. Here is the simplified version for your reference. 

Referral Fee : Amazon charges the seller fee whenever the product is sold. It varies between 6% to 45% based on the product. 

Fulfillment Fee : You can choose this Fulfillment model in Amazon’s. That means Amazon provides a way to store, pick, and package your products. If you adopt this, then you need to pay this fee. 

Subscription Fee : This is for professional sellers. If you sell more products then this program suits you. All you need to do is pay a subscription fee regardless of product count. 

Likely, advertising fee, shipping fee, variable closing fee also available. You can check it on Amazon website.

What is Amazon Print On Demand program?

Print On Demand (POP) is a business model that allows you to sell printed objects online through Amazon. Usually, you need to store physical products to sell products on Amazon. 

But, you can ready the customized printed products only after the order is placed. 

For example: printed mugs, printed t shirts, etc

This print on demand has unique advantages and it helps to create a unique brand with more control. You need to print the products after the orders, so you can get more advantages than usual orders. 

All you need to do is to create attractive designs. You can do it by yourself or you can hire a professional person for designing. But, your design should comply with Amazon content policy.

Once designs are ready, the sellers can create a list on Amazon seller central. That’s all. 

Print on demand method is a very low risk opportunity to make money from Amazon. Sellers should care about the design, products cost when declaring the price to maximize the earnings.

What is Amazon’s Drop Shipping program?

Amazon drop shipping is one of the easiest ways to make money from Amazon with very little investment. In this method, Amazon acts as an intermediate between sellers and customers. 

Seller (You) : You need to make an agreement with the manufacturer to supply the product. Then you should list the product on Amazon. 

Amazon: Amazon shows your listing to the people searching for your product. 

Whenever a customer is interested in your product and proceeds to pay the amount, you will get the amount directly. 

Manufacturer: Once payment is received from the customer, the seller forwards the order to the manufacturer and shares the customer’s address details. 

The manufacturer directly sends the product to the customers. 

Example: 

The seller contacts the manufacturer and agrees to buy a product at 200 rupees. 

Then the seller lists the product on Amazon and sets the price by including the margin example: 300 rupees.

Once the customer orders the product, the seller directly receives the payment. 

The seller forwards the information and money to the manufacturer along with the customer’s address. 

The manufacturer packs the product and directly sends the product to the customer’s address.

In this method, the seller does not need to store the products or buy the product in bulk. So, with less investment, you can make a huge profit. 

All you need is to select the best product and choose a good manufacturer.

Conclusion

Amazon provides various superb options to earn money. In this post, I have explained the popular five methods to make money. All you need to do is to choose the suitable way from these five. By spending very little time, you can make consistent money from Amazon. 

If you have any doubts, share your doubts in the comments section.

The post 5 Passive Ways To Make Money From Amazon first appeared on Marketing Strategy.

Impacts of ad free model to the platforms

Revenue: Social media platform’s main source of income comes from advertisements. Even though they are adopting ad free models, their income stream won’t affect them because they generate their income from subscriptions.

Data Privacy Focussed: User’s data privacy is a major concern around the world. Many countries introduced strong privacy regulation policies to save their people’s personal data online. With those privacy laws, targeting users online is very difficult. Ad-free models give them the opportunity to function as more privacy focused.

Impacts of ad free model to the digital advertising

User Reach : Advertisers main goal is to display their advertisements to their potential audiences. If more people adopt ad free models, then they can’t be reached by the advertisers. Also, possibility for reduced reach.

Limited Data Access: Ad free model social media platforms mostly focused on user experience and privacy. With lower capability of limited data access, targeting becomes less precise. It could potentially affect the advertising campaign performance.

Shift marketing strategies: When ad free model social media platforms are less effective for advertising, advertisers need to shift their marketing strategies. Maybe that could be extra work for advertisers.

Ad free model platforms

YouTube Premium : People can access content from YouTube ad free. When you buy YouTube music premium, you can hear songs from background and ad free.

X (Formerly Twitter) : People can access X platforms completely when they subscribe to premium plans and additional features.

Facebook and Instagram: As per Meta announcement, Facebook and Instagram are going to adopt ad free models in the EU and people need to subscribe to plans.

Conclusion

In recent years, people are showing their interest in ad free models by paying a fee. Many people think that people would leave after Elon Musk launched subscription models. But nothing happened like that. That market success pushes the meta to launch ad free models on their platforms.

When most people are ready to pay and enjoy ad free models, digital advertising will get impacted. Because, advertisers can’t reach their potential audiences through these platforms.

The post Ad Free Social Media Platforms: Impacts On Digital Advertising first appeared on Marketing Strategy.

Experts believe that Chrome’s new “IP Protection” creates a significant impact on digital advertising. 

Experts

In this article, I have explained Google Chrome’s new “IP Protection” and its impact on digital advertising.

What is Google Chrome’s new “IP Protection” feature?

As part of Google’s privacy sandbox initiative, Google Chrome’s new “IP Protection” feature is proposed and it is currently in a testing phase. This feature mainly focuses on hiding Chrome user’s IP addresses from third-party providers by re-routing the IP address. 

Two-Hop Proxy System will be used in Google Chrome’s IP protection. The user must be signed in Chrome browser to avail of this feature. 

When the user tries to access any website on Chrome browser, the traffic request is forwarded to the first hop and it’s a Google-owned proxy server. This first hop knows about the user’s location and it masks the IP address. Then, the masked IP address is forwarded to the second hop, a third-party proxy server. This third-party proxy server does not know about the user’s location. 

As promised, google never uses the collected user’s location data for any advertising purposes.

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How IP protection feature allocates the IP address?

User location is mostly identified by the IP address and it is very important to provide user location-specific services. Many companies have specific affiliated websites based on user location. So, changing the IP address will impact these services. Do you have the same question? If so, I appreciate you. If not, no problem. 

Both Apple’s iCloud Private Relay and Chrome’s new “IP Protection” follow the same way for allocating the masking IP address for their users. Both systems will allocate IP addresses from the nearby servers and not from the other countries or long distances. So, most user’s locations will not change but third-party providers can’t identify the exact location of the users. That’s how both systems work. So, location-specific websites still provide their services as they did before. 

Google Chrome’s new “IP Protection” Impacts On Digital Advertising

Both Apple and Google Chrome’s IP Protection features will create a huge impact on digital advertising. 

Location Targeting: Identifying a user’s exact location is very important for showing suitable advertisements online. Due to these IP protection features, providers are not able to get the user’s exact location. So, the effectiveness of location-based advertising will be reduced. 

Measurement efficiency: These IP protection features change the user’s IP addresses frequently. So, it will be very difficult to measure the campaign performance.

Conclusion

Even though these IP protection features allocate the IP addresses from the nearby servers, it will be difficult to target users more geo-specific. Already, we are near to the cookieless world, and efforts like IP protection features surely impact digital advertising in many ways. Finally, user privacy online is the top concern around the world. So, we can’t oppose these changes entirely. As digital marketers, we should focus on identifying alternative ways to do digital advertising more effectively.

Related Articles : 

IP Protection | Privacy Sandbox – Google for Developers: https://developers.google.com/privacy-sandbox/protections/ip-protection

Google Chrome to soon get a new ‘IP protection’ feature: Here’s what it does: https://indianexpress.com/article/technology/tech-news-technology/google-chrome-ip-protection-feature-8996335/

Google To Begin Testing IP Protection Privacy Feature In Chrome: https://www.trickyenough.com/news/testing-for-ip-protection-privacy-feature-in-chrome-will-begin-google/

The post What is Google Chrome’s IP Protection feature? and It’s impact on digital advertising first appeared on Marketing Strategy.

In this post, I will walk you through the “On Box Advertising” and the impact of Amazon’s On Box Advertising in India.

What is On Box Advertising? 

Companies print advertisements such as exciting offers and advertisements about the new products on the exterior of the packaging box, which is called “on-box advertising.”It’s a form of out-of-home advertising.

Through on-the-box advertising, companies deliver their advertisements to people who are already interested in their products or services. Using the available customer information, they can tailor their advertising messages based on their customer interest, demo targeting, etc.

Amazon, Whiskas, Asian Paints, Pepsi, BMW, and MRF are a few businesses that use on box advertising.

Amazon’s On Box Advertising in India

Amazon introduced its on box advertising solution in various countries in 2015. It is available in the US, Canada, the UK, France, Japan, Germany, and Australia.

In India, Amazon Ads launched its on-box advertising in 2023. Under this program, businesses can partner with Amazon India to promote their brands by placing their advertisements on the delivery boxes.

The Asian Paints and Canara HSBC Life Insurance companies recently used box advertising to promote their latest products and offers. Asian Paints used this medium of advertising to promote their Ultima Protek paint. Canara HSBC used to promote their latest savings and cum insurance plan.

Companies that want to use Amazon’s on box advertising need to contact Amazon Ads. Once the contract is finalized, advertising messages are designed to fit in the box. Finally, advertisements will be printed on the box based on the contract.

In traditional on box advertising, companies print their own messages on delivery boxes. So, they can only reach their customers. But Amazon is a common retail company where people buy different products. So, Amazon delivers a huge number of boxes to major cities in India. Also, Amazon has data about the user, such as address, ordered product, etc. So, businesses can tailor their messages based on the user’s location and interest.

For example, Asian Paint can deliver their advertisement in regional languages based on the user’s address.

Impact of Amazon On Box Advertising

On box advertising could not be more impactful when one company decided to do it. Because they can only advertise to their existing customers, their reach is very limited. But Amazon is India’s top retail company, where millions of people order products online. Approximately, Amazon India delivers around 100 million packages per year, and it increases every year.

So, huge on box advertising inventory is available when you choose Amazon. Currently, only a few businesses use Amazon’s on box advertising. But it has more potential than we think. Because Amazon knows the exact location of the users and what they ordered, Based on the available details, businesses can deliver their advertisements to the right audiences.

On box advertising is more suitable for brand awareness. Innovative box designs create a bigger impact than advertising.

By placing QR codes on the advertisements, it’s possible to drive interested people online. So, brands can measure the success of their on box advertising campaigns.

The post What is On Box Advertising? Impact of Amazon’s On Box Advertising in India first appeared on Marketing Strategy.