How does this new ad format work?

When people see this ad with a special promotion on facebook, they can claim the offer by clicking through the ad. This offer will automatically apply when they complete the purchase. If they haven’t completed the purchase, facebook will send a reminder notification before the corresponding offer ends.

What are the advantages of this new ad format?

This new ad format is introduced to increase the sales to help the brands. 

• People can easily claim the offer by clicking the ad
• The offer code will automatically applied when they proceed purchase
• If they don’t purchase they will receive a reminder notification before offer ends
• The chance for purchasing a product is high because of this new feature 

Meta is already rolling out this new format for a few countries to test this ad format. As per this new ad format performance, meta will add new features that will help the brands.   

The post Meta Introduces Promotional Ads To Increase Sales, How Does It Work? first appeared on Marketing Strategy.

1. Choose Placements

You can select the placements at the adset level.

2. Set Different Landing Page By Group 

When you upload your media in your ad, your media will be converted into various formats according to the placements you selected at the adset level.

3. Set different landing page at the group level

Normally, media is converted and grouped into three major groups. 

• Feeds, In-stream ads for videos and reels

• Stories and Reels, Apps and sites

• Right column, Search results, Instant articles

You can edit the group and set the different website URLs for each group. 

If you want to set different website URLs per each placement then expand the group.

Edit the each placement and update the Website URL.

In this way, you can set individual landing pages for each placements on facebook ads.

Sridaran Baskaran

The post How to set different website URL between placements on Facebook ads? first appeared on Marketing Strategy.

Topics

What is Facebook Ad Manager? 

How to navigate the facebook ad manager?

How to setup the ad campaign on facebook?

Conclusion

How to setup a facebook ad campaign?

Following this clear instruction you can easily setup a Facebook ad campaign yourself. Starts with facebook ad manager, everything covered.https://t.co/DBbxJR8TK2#fbads #facebookads

— Sri Marketing Strategy (@DigiAdvCourse) October 6, 2023

What is facebook ad manager? 

You can create and manage your ad campaigns through facebook ads manager by, 

• Create facebook ad campaign 

• Create adset and ad 

• Target audience

• Track actions

• Run performance report 

Many advertisers spend their money on facebook to succeed.

How to navigate the facebook ad manager?

You can access the facebook ads manager by clicking this link [https://business.facebook.com/]

1. Main Navigation Menu : You can click here to see “All Tools” [Ads Manager, Ads Reporting, Audiences, Ad Account Setting, Business Setting, Account Quality]
2. Click here to “Create Ad Campaign”
3. Use this filter option to filter Campaign, Adset, Ad
4. Click here to see Adsets 
5. Click here to see ads 
6. Click here to change different columns in this drop down to display various metrics of your campaign, adsets, ad
7. Click here to choose flight dates to see the performance of custom days 
8. Publish your changes 
9. Click here to change the ad account

I hope now you understand most of the navigating points of the ads manager.

How to setup the ad campaign on facebook?

To create the new facebook campaign, please click the “Create” button

Choose your campaign objective here

Do you still have the question about choosing a suitable objective for your campaign? Read this post

Set the campaign name and suitable category of your ad campaign,

Choose your campaign budget option. You can enable this option at the campaign level to set the campaign budget in one place. Or you can set the budget at the adset level. If you want set the budget at the campaign level then enable this option and choose “Daily” or “Life Time” budget.

Campaign bid strategies determine the bid strategy of each ad set in your campaign. Bid strategies are our overall approach to spending budget and getting results. Your bid strategy choice tells us how to bid for you in ad auctions.

Setup Adset :

Now click the adset and set the adset name. Also, choose the conversion location. Conversion location means where you need to send the traffic. If your campaign send traffic to your website then choose “Website”. If your campaign send traffic to your mobile app then choose “App” and, etc.

Set optimization ad delivery. You should select the correct optimization delivery option. Because, based on this option only your adset show your advertisement to the user. For example, if you choose “link clicks” then your adset tries to show your ads to the users who are likely to click the cta button.

Audience Section :

Here, you can choose below audience options.

Custom Audiences : Choose custom audiences here. You can create custom audiences based on Website visit, Lookalike audience, ad engagement, etc. You can include or exclude the audiences.

Location : You can set the targeted country

Age : You can set the Age targeting

Gender : You can target Male or Female or Both

Detailed Targeting : Here you can choose interest based audiences here.

Language : Here you can choose the language

Placements :

Under placement targeting, you have two options called Auto Placements [Advantage + Placements] and Manual Placements.

Auto Placements [Advantage + Placements] – In this option, platform automatically show your ads on appropriate platform/placement based on its learning and optimization goal. For example, if your optimization goal is “Link Clicks” means, platform will choose the platform and placement where is the possibility to get more Link Clicks.

If you want to show your ads on any particular placement then choose the manual placement option. These you can choose the placement options like feed, stories, etc

Other Targetings :

Here, you can choose Devices, Connection type, Brand Safety, Block List, Content type exclusion and etc.

Setup Ad :

Set ad name and choose the facebook and Instagram page.

Choose ad type :

• Create New Ad
• Use Existing Post
• Use Creative Hub Mockup

If you want to create new ad then choose “Create New Ad”

Choose Format : Three types of format are available.

• Single image or Video
• Carousel Ad
• Collection Ad [Instant Experience]

If you want to create image or video ad then choose the first option.

Choose and upload the media [Image or Video]

Also, provide the Primary Text, Headline and Description for your ad.

Choose the destination of your ad. If your destination is website then choose this option and provide the website link.

Choose the tracking pixel : Here you can choose the pixel to track the desired actions. You should create Pixel and implement it on the website before choosing here.

Finally, click the publish button to complete the facebook ad campaign setup.

You may have additional questions when you setup your facebook ad campaign in real. If so, please share the questions in the comment section.

Additional Post :

What is the campaign objective on Facebook?

6 Benefits Of Facebook For Your Business

How To Choose The Right Social Media Platform For Your Business?

Sridaran Baskaran

The post How to setup a facebook ad campaign? Clear instructions with a screenshot first appeared on Marketing Strategy.

As per facebook’s statement, Facebook ad campaigns are designed to maximize the results based on the campaign objective. Our duty is to tell the right campaign objective and who we want to reach. Facebook effectively spends our budget to reach the campaign goal. So, you must aware of the campaign objectives available on Facebook.

SRIDARAN BASKARAN

The Facebook ad platform is one of the most powerful ad platforms currently available in the ad industry. The campaign creator should choose a suitable campaign objective and optimization event to tell the campaign goal to the ad platform. The ad platform then learns and performs towards the declared campaign objective. There are multiple campaign objective options are available in facebook ads manager to make the process easier. This article helps you to understand more about the facebook ad campaign objectives and choose the right one for your advertising campaign. 

What is the campaign objective on Facebook?

What are the campaign objectives available on Facebook?

How to choose the right campaign objective for your Facebook ad campaign? 

Conclusion

What is the campaign objective on Facebook?

The campaign objective is the final result that you want to achieve by running your ads. If you want to run your ad campaign to sell your product then “Sales” is the suitable campaign objective for your Facebook ad campaign. When you setup your ad campaign with a “Sales” objective, the ad platform reaches the people most likely to make a purchase within your targeted audience. 

Choosing the right objective is very important when setting up an ad campaign on Facebook. If you choose the wrong objective then you can’t achieve your results in the end.

What are the campaign objectives available on Facebook?

Now [Oct,2022] Facebook has 6 main campaign objectives. Below is the table provided by Facebook support to understand each campaign’s objective. 

How to choose the right campaign objective for your Facebook ad campaign?

As I said earlier, choosing the right campaign objective is very important for achieving the expected results from the ad campaign. The above table clearly explains the available campaign objective and its goals. Recently, Facebook combine most of its objectives and group them into six objectives. In this situation, you should select the right “optimization for ad delivery” to optimize your campaign properly. 

Example:  If you choose traffic objective at the campaign level the below four options are available in the “optimization for ad delivery”. By default, the optimization for ad delivery is updated as “Link Clicks”. But, if you or your client want to run the ad campaign to increase website visitors means you should choose “Landing page views”. So, choosing the right optimization for ad delivery is very important for optimizing the ad campaign. Link Clicks and Landing Page Views are having huge differences. We will talk about this difference later.

Link Clicks  – Deliver ads to the people most likely to click the ads. 

Landing page views – Deliver ads to the people most likely to click the ad link and visit the website 

Impressions – Deliver ads to people as many times as possible. 

Daily Unique Reach – Deliver ads to people up to once a day.

Conclusion 

Facebook has the highest active monthly users. So, it’s very easy to achieve the goal compared with other social media platforms. Facebook’s ad platform is so powerful and it automatically learns & optimizes towards the goal declared by the campaign trafficker. All you need to do is understand and choose the right campaign objective and optimize for ad delivery. You can select all other common settings like the audience, age group, gender, placements and etc. The platform tries to achieve the goal with the available audiences. If it feels that it can’t achieve the goal then it display’s its suggestions such as increasing the audience, reducing the restrictions, increasing the budget, etc.

6 Benefits Of Facebook For Your Business | Marketing Strategy

Sridaran Baskaran

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The post What is the campaign objective on Facebook? How to choose the right objective for your ad campaign? first appeared on Marketing Strategy.

Marketers can’t ignore the social media giant Facebook when they think about advertising. As of 2021, 2.89 billion active monthly users are available on Facebook. This powerful ad platform helps many marketers succeed.

SRIDARAN BASKARAN

One of the most recognized social media platforms around the world is Facebook. Facebook has many advantages that help marketers to promote their business online. On Facebook, marketers can reach their audiences or followers in an organic or paid way. With the help of powerful ad platforms, companies can show their advertisements to their potential customers. There are many benefits available for businesses while using Facebook. 

1. Active Users 
2. Organic Reach
3. Profile Analysis
4. Powerful Ad Platform
5. Analyze Helpful Metrics 
6. Remarketing
7. Conclusion

1. Active Users

Below are the statistics of the top social media platform’s monthly users by 2021,

Facebook – 2.89 billion

YouTube – 2.29 billion

WhatsApp – 2.00 billion

Instagram – 1.39 billion

Facebook Messenger – 1.30 billion

WeChat (Weixin) – 1.25 billion

TikTok (Douyin) – 1 billion

LinkedIn – 800 million*

QQ – 591 million

Sina Weibo – 566million

Telegram – 550 million

Snapchat – 538 million

Kuaishou – 506 million

Twitter – 463 million

Pinterest – 454 million

As per the above list, the top positions are occupied by Facebook’s own social media platforms – Facebook, WhatsApp, Instagram, and Facebook Messenger. Facebook has connected with more people and it is a good social media platform for promoting brands. A large part of people are associated with this social media platform so it is very easy to find potential customers for any business. Brands can promote and show their advertisements to their potential customers on their interest. Facebook is more suitable for small businesses or local businesses.

2. Organic Reach

Facebook provides organic reach opportunities for businesses. Normally, Facebook users are having many friends on Facebook. Mostly, friends are having similar interests and experiences. When two or more persons in your friends list like/comment on the post then there is a possibility for Facebook to show the same post on the feed. This way of organic reach helps the brands to acquire more potential customers. This is not possible in search advertising or display advertising.

3. Profile Analysis

On Facebook, users need to create personal profiles to access Facebook. Most of the profiles on Facebook are legitimate. So, brands can see their audience’s profiles and understand more about their interest and design their next promotion based on the analysis. For example, you run a textile business and 100 people reacted to your recent post. You can randomly check the interacted user profiles to know their interest. For example, if they are interested in a particular type of dress then you can start selling & promoting that kind of dress. 

Using the insights option, brands can understand more about their audiences. What age group audiences liked their business, What gender of audiences liked their post, etc. So, brands can plan their online marketing strategy very easily.

4. Powerful Ad Platform

Facebook’s ad platform is so powerful compared with other social media platforms. There you can promote and show your promotional ads to your potential audiences. Facebook mostly collects its data from its own platforms. So, the audience data quality is very accurate. Marketers can run their ad campaigns with different objectives on Facebook. Facebook’s ad platform automatically drives the ad campaign based on the given objective. Many small businesses receive huge success using the Facebook ad platform. Anyone can access facebook’s ad platform and run their ads by spending a very small amount.

5. Analyze Helpful Metrics 

Analyzing the performance is very important for planning the future. In the Facebook ad platform, a vast number of helpful metrics are available. So, brands can run a report and analyze the campaign performance. Using the performance data, the brands can get answers to the questions like Which ad or target performed well, Which age group of audiences engaged well, Which inventory performed well, Facebook Vs Instagram, Which time your audiences reacted mostly, How much reach, clicks you got from the ad campaign and Which app gave a good result, etc.

6. Remarketing

Remarketing is one of the effective methods of digital advertising. In Facebook, brands can show their advertisements to, 

> People interacted with posts

> People interacted with the facebook page 

> People visited the website page 

> Lookalike audiences 

Showing ads to previously engaged audiences is very important for success. The purchase chance is good when showing ads to previously engaged users. 

Conclusion :

In this digital world, promoting your business on online is very important to get success. There are multiple ways available here to promote your business online but social media promotion is a very effective method. Many social media platforms are also available here to confuse you. But, choosing the right social media platform to promote your business is very important. Here, we have listed the best 5 benefits of the social media giant Facebook. Likely, prepare the good and bad things about other social platforms and spend your money & time on suitable social media platforms. 

Sridaran Baskaran

Subscribe To Get Upcoming Post In Your Email Box

The post 6 Benefits Of Facebook For Your Business | Marketing Strategy first appeared on Marketing Strategy.

In iOS14 Apple added the feature, users can use opt-out option to stop brands tracking them on any apps. Most Apple users effectively use this opt-out feature. So, advertising giants like Facebook can’t collect the iPhone user’s data. Also, many countries passed laws to secure their citizens’ online data. Example : GDPR and CCPA. Due to these changes, Facebook expected around $10 – $16 billion loss in 2022. So, Facebook tries to find another method of advertising to compensate the loss. Some leading ad buyers shared the information about fakebook’s new plan “Basic Ads” with Business Insider.

Meta Is Developing “Basic Ads”? Is It True?

Meta (formerly known as Facebook Inc) officially hasn’t shared any information about “Basic Ads” product. But, some trusted ad buyers open their mouth about Basic Ads. Also, there is a valid reason for meta to develop such a kind of new advertising product. Because, Facebook expected $10 – $16 billion loss in 2022 due to the iOS14 privacy restrictions. So, Facebook is looking for alternative ways to compensate this loss. So, they may develop Basic Ads.

How Basic Ads Will Work?

Facebook ad manager is already available and it continues. There advertisers can create and manage their ad campaigns. Also, many targeting options are available to reach the potential customers. Basic Ads will be a new product where advertisers can manage their ad campaigns separately. Basic Ads won’t use any data collected from the users. So, advertisers can buy the impressions at a very low price. 

European GDPR law and California’s CCPA law restrict the data collection from the users. So, collecting user data becomes more complex. In Apple’s iOS14, users can opt-out apps to collect personal data. 

So, meta developing basic ads product that deliver ads without using any data collected from the users. Brands can’t show any personalized ads or targetable ads. Basic ads completely work like television ads. But here, brands can monitor their performance and pay only for the delivered impressions. Also, they can see all measurements.

Basic Ads : Advantages

Brands can buy ad impressions at low cost compared with the other platforms.

Brands can use Basic Ads to run brand awareness campaigns, engagement campaigns.

Basic Ads : Disadvantages

The main feature of digital advertising is “Target”. Basic Ads never use the data collected from the user. So, brands can’t target their audiences.

The post Meta Is Developing “Basic Ads”? Is It True? If True, How Basic Ads Will Work? first appeared on Marketing Strategy.