Digital Marketing NewsInterview Question

What Is Vernacular Advertising? Why Is It Suitable For the Indian Market?

To understand vernacular advertising you must understand the meaning of the word “vernacular”. Vernacular means the language spoken in a particular area or by a particular group of people, especially one that is not the official or written language. So, vernacular advertising indicates the process of creating advertisements in regional languages and delivering them to the correct group of people. Finding the language of the content is not a complicated process. So, marketers can deliver vernacular ads based on the content language.