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Why DV360 over Google Ads? 8 Key Differences Between Google Ads Vs DV360

Using the Google Ads (formerly Adwords) platform, advertisers can display their advertisements on the sites and apps connected with the Google Display Network. Around 2 million websites and apps are connected with the Google Display Network. Google Ads is suitable for Small and Medium level businesses. Because limited inventories and targetings are only available on Google Ads. But, Display & Video 360 (DV360) allows advertisers to show their advertisements on sites and apps connected with various ad exchanges. Also, numerous targeting possibilities are also available in DV360. DV360, the demand side platform suits big companies. Here, we will discuss the major differences between Google Ads and DV360 platforms.