Suppose, you are working as an office staff at a school and you want to send certain information to all school students regularly. In that situation, you can use this tutorial to send bulk messages using Excel.

Please note that this post is only for educational purposes. If you are sending messages on WhatsApp to unknown persons continuously then you may get banned.

Excel Macro For Sending Free Bulk Messages On WhatsApp

Excel is a powerful tool, you can use it for many purposes. Here, I have shared the simple macro that helps you to send bulk messages on WhatsApp. 

Follow the below steps, 

Download and Install WhatsApp in your Personal Computer or Laptop

Open your Excel App

Go to settings and Enable the Developer Ribbon

Go to the Developer Option > Click Macros > Provide Macro Name > Click Create

Copy and Paste the Below Macro and hit the Save Button

Sub WhatsAppMsg()

Dim LastRow As Long
Dim i As Integer
Dim strip As String
Dim strPhoneNumber As String
Dim strMessage As String
Dim strPostData As String
Dim IE As Object

LastRow = Range("A" & Rows.Count).End(xlUp).Row

For i = 2 To LastRow

    strPhoneNumber = Sheets("Data").Cells(i, 1).Value
    strMessage = Sheets("Data").Cells(i, 2).Value
        
'IE.navigate "whatsapp://send?phone=phone_number&text=your_message"
        
        strPostData = "whatsapp://send?phone=" & strPhoneNumber & "&text=" & strMessage
        Set IE = CreateObject("InternetExplorer.Application")
        IE.navigate strPostData
        Application.Wait Now() + TimeSerial(0, 0, 5)
        SendKeys "~"


Next i

End Sub

Save the workbook as Macro Enabled Workbook

Now, Go to Developer > Select Insert > Click Button > Draw a Button > Select created macro 

Column A is for Mobile Number and Column B is for Message 

Please type the mobile number starts with 91XXXXXXXXX in column A and type the message in column B. 

Now, click the button to send the message. Your messages will start to deliver. 

Conclusion

Using this excel macro, you can send bulk messages on WhatsApp for free. Please do not use this method to send messages to unknown persons. If they report you, then your WhatsApp number will get banned.

If you are facing any issues, please comment in the comment section. I will send you the macro-inserted excel file to you.

The post How To Send 100% Free Bulk Messages On WhatsApp Using Excel Macro? first appeared on Marketing Strategy.

Currently, Google owns two ad platforms: Google Ads and DV360. One of the common questions in the ad industry is “What is the key difference between Google Ads vs DV360?”. This post will help you to understand the difference better.

SRIDARAN BASKARAN

Using the Google Ads (formerly Adwords) platform, advertisers can display their advertisements on the sites and apps connected with the Google Display Network. Around 2 million websites and apps are connected with the Google Display Network. Google Ads is suitable for Small and Medium level businesses. Because limited inventories and targetings are only available on Google Ads. But, Display & Video 360 (DV360) allows advertisers to show their advertisements on sites and apps connected with various ad exchanges. Also, numerous targeting possibilities are also available in DV360. DV360, the demand side platform suits big companies. Here, we will discuss the major differences between Google Ads and DV360 platforms. 

Inventory 

Targeting 

Third party Data

Integrations 

Creative Formats

Deal

Platform Fee 

Video Exchange

Inventory

Google Ads : Marketers are able to show their advertisements only on the websites/applications available on Google Display Network. The Google Display Network comprises Google properties like YouTube, Google Finance, Gmail, and others that offer display advertising, as well as a network of millions of partner sites and mobile apps on which you can place your ads. Google Ads is suitable for small and medium category businesses. 

DV360 : Display Video 360 is a demand side platform and here marketers can access inventory from other exchanges. DV360 is connected with 80+ ad exchanges so marketers can show their advertisements on all sites and applications. The inventory availability is higher here so marketers can get higher quality inventories. DV360 is suitable for large brands.

Targeting

Google Ads : In Google Ads, only audience and content targeting are available. 

DV360 : In DV360 marketers can access more targetings along with audience targeting and content targeting. Browser , Device, Connection Speed, Carrier & ISP, Brandsafety, Environments, Viewability and etc targetings available. So, marketers narrow down the audience and show their advertisements more effectively.

Third Party Data

Google Ads : In google ads, google’s own targeting data is only available. 

DV360 : In DV360, a lot of third party provider’s data is available to target. So, marketers can use a wide range of user data to run their campaigns more effectively.

Integrations

Google Ads : DMP and Ad Server integration are not available in Google Ads.

DV360 : DMP integration and DCM ad server integration are available in DV360. Using DMP integration, marketers can build customized audiences by combining first party and third party data. 

Using DCM integration, you can import the creatives from the DCM platform.

Creative Formats

Google Ads : In google ads only standard formats [text, image, video]  of creative formats only available.

DV360 : In DV360, a wide range of possibilities are available to create engaging, interactive display ads.

Deal

Google Ads : Google ads completely work by open auctions method and here there is no option to use direct deals. 

DV360 : In DV360, marketers are allowed to use direct deals [preferred deals, private auctions & guaranteed deals] . So, they can buy premium inventories through deals.

Platform Fee

Google Ads : Anyone can use Google Ads platform to run their ad campaigns. 

DV360 : The cost for DV360 varies depending on the ad spend and it varies for every reseller.

Video Exchange

Google Ads : In google ads, you can purchase ad space on youtube and show advertisements on In-Stream, In Search, and In-Display. 

DV360 : In DV360, you can purchase the ad space on youtube and you are only able to purchase In-Stream and In-Display formats. Along with youtube, you are able to purchase video ad inventories from a wide range of video ad exchanges. So, you can show video ads on premium websites and apps. 

The post Why DV360 over Google Ads? 8 Key Differences Between Google Ads Vs DV360 first appeared on Marketing Strategy.

[Read more about campaign goals and optimization tips here]

Required Clicks Calculator

Mostly, brands are running awareness campaigns and traffic campaigns. So, their primary metric to understand the campaign performance is CTR. To get enough CTR, you should get enough clicks. Below formula help you to know how many clicks you should receive to achieve the CTR goal.

Required Clicks = Required Impressions * CTR

Lets consider, client is expected to deliver 100,000 impressions and require 0.30% CTR.

Required Clicks = 100,000 * 0.30%

Required Clicks = 300

So this campaign at least have 300 clicks to achieve 0.30% CTR goal.