CPG Marketing is a strategy followed by the CPG companies to occupy the space in grocery stores. It helps to improve the sales online and offline. CPG stands for “Consumer Packaged Goods” and products that are daily or regularly used by consumers are categorized as CPG. The strategies followed by the CPG companies – to occupy the space in grocery stores, supermarkets, and restaurants – to increase sales both offline and online is called CPG marketing.
Our previous generation of people checks the products directly and make the buying decision according to price, quantity and the quality. But this generation of people’s buying behavior changed due to the internet and digital devices presence. These people complete the entire buying process online. They read the product reviews and compare the prices with different platforms and purchase the product.
At the earlier stage, people were only interested to buy electronics items, mobile phones, computers etc. Now, they are extending it to “daily products”, such as food products, drinks, clothing items, alcohol, beauty items, and all other household products. These products are called “CPG – Consumer Packaged Goods”. So, CPG companies wanted to focus on both offline and online sales for their success. Here we are going to discuss “What is CPG marketing? CPG Marketing Strategy”.
What is CPG Marketing?
CPG stands for “Consumer Packaged Goods” and products that are daily or regularly used by the consumers are categorized under CPG. The CPG industry is really big even if the single product cost is low since consumers use those products regularly. For example, Shampoo, Tooth Paste, House cleaning products etc. The strategies followed by the CPG companies – to occupy the space in grocery stores, supermarkets, and restaurants – to increase the sales in both offline and online is called CPG marketin
CPG Marketing Strategy
As you know, the online consumer rate increases every year. So selling the products in physical stores is not only enough for success. The online purchasing behavior – checking the price, looking at the image, reading the review, purchasing by simple clicks, and door delivery – makes the purchase process easier. So, the online presence of CPG products is very important. Most CPG companies are now interested in promoting their products using online advertising. CPG marketers follow many strategies to reach customers online.
Online Advertising
Branding is important for every company. Most people still believe in loyal brands. So, companies invest a large amount in branding campaigns. CPG companies use their first party data from their website and also buy data from third party providers to run their digital campaigns very effectively. Also, they run social media campaigns, and display advertisements to build branding.
CPG Campaigns Use Offline Data
CPG companies use offline data to run their online campaigns more effectively. CPG companies collect their product sales information from various offline stores. They analyze the sales data and identify – where their products are selling more, where their stocks are locked more, at which time period people are buying their products [start of the month or end of the month] etc.
The insights collected from the offline data can be used in digital advertising campaigns. The CPG companies can increase the ad spend more on the locations where their products sell more and they can give more attractive offers where their product stocks are locked more and they can apply the day part to the particular span of days. These online advertising strategies will help the CPG marketers.
Social Media
Most people are connected with social media platforms like Facebook, Instagram, Tik Tok etc. So, presence on the social media platform is very basic for marketers. They start social media profiles for their brands and publish content regularly to reach their customers and build the brand. Also, they paid and promote their content on social media to reach the targeted group of people.
Mobile Promotions
CPG marketers use mobile promotions to reach their customers by sending offer messages directly to the customer’s mobile phone and sending push notifications through installed applications. Also, they have connected with many seller companies and provide promo codes/offers for their products.
Influencer Marketing
Micro-level influencers play an important role in digital marketing. They have a huge number of followers and they can influence their follower’s purchase decisions. So, marketers hire suitable influencers to build branding and increase sales.
- Google was a Monopolist : Google Antitrust Case Explained
- Google Delays Third-Party Cookie Phase Out To 2025, WHY?
- How To Check Legitimacy Of High CTR Websites?
- Your current CPA is $50, What are the possible ways to optimize towards a $10 CPA?
- What is Conversion API? Is it an alternative to Cookieless Advertising?
