The most common goal for the digital advertising campaign is “CTR“. CTR stands for Click Through Rate. CTR is the percentage that shows how many percent of clicks are derived from the impressions. Here, we will see how to calculate the CTR of a digital campaign.
If your campaign goal is CTR : 0.30% means, you should receive at least 3 clicks per every 1000 impressions. Here, I have added the CTR calculator for your reference. This calculator will help you to calculate CTR. [Read more about campaign goals and optimization tips here]
Formula To Calculate The CTR
Below is the simple formula to calculate the CTR. To calculate CTR, you need total impressions and total clicks value. Then you need to devide the clicks by impressions and multiply it by 100 to get the CTR in percentage.
CTR % = Clicks/Impressions * 100
CTR Calculator
Total Impressions Total Clicks
CTR is %
How To Calculate #CTR?
CTR is the percentage that shows how many percent of clicks are derived from the impressions. Here, we will see how to calculate the CTR of a digital campaign.https://t.co/UR4GOUt28w#DSP #ProgrammaticAdvertising #DigitalAdvertising
— Sri Marketing Strategy (@DigiAdvCourse) October 6, 2023Conclusion
Calculating CTR is very important to see the effectiveness of a digital ad campaign. Using this simple formula you can get the CTR value of a campaign. Based on the CTR, you can optimize your campaign.
Read More : What is CTR? How to improve the CTR?
