DOOH Ads now in DV360 | How will this help marketers?

For efficient marketing, marketers need to show their advertisements on various channels. DOOH is one of the fast growing and very popular media channel. The bigger advantage of DOOH advertising is “Efficiency”. For example:  Using DOOH advertising marketers can show their advertisements on big screens available in malls, stores, and shopping streets where people go to purchase something. They are true potential customers for the businesses. Showing advertisements on those big screens help the business to increase sales. 

What is DOOH advertising? 

What are the advantages of DOOH advertising? 

DOOH Ads now in DV360. How will this help marketers?

Conclusion

What is DOOH advertising?

DOOH advertising means – visual advertising shown on big digital screens which are placed out of the home, such as Mall Entrance, Theaters, Road Side Walls, Building Walls, Airports, Taxis, Buses, Trains, etc. Still, most marketers have a good interest in OOH advertising due to its advantage. Now the availability of technology and low-cost digital screens gives the opportunity to grow DOOH advertising. This DOOH advertising method gives more advantages to marketers.

What are the advantages of DOOH advertising?

Efficiency is HIGH

Mostly the DOOH big screens are placed in places where people go for purchase. So, marketers can show their advertisements to potential audiences. By showing attractive offers they can influence the people and increase the sales option for their business.

Low Cost

The installation cost will be high when implementing digital screens. But DOOH screens will cut off the printing and installation costs of traditional billboards. Content replacement is very easy in DOOH advertising.

Variety of Contents

If you want to attract customers you must act differently. In traditional billboards, a static image will stay up to 2 to 3 weeks but in digital billboards, it’s very easy to refresh the contents within a minute. Also, you can provide animative content, videos, etc

Save Money

Marketers save their money when using DOOH advertising. Also, marketers can use the same media content that they are already prepared for TV advertising.

Visibility is High

Advertisements showing on digital displays in high-traffic areas are seen by many people. Here there is no skip or blocking or switching to another channel option. So, the particular advertisement shows to the entire audience.

DOOH Ads now in DV360. How will this help marketers?

Now DOOH is available in DV360. So, marketers can buy the big screen ad spaces in a programmatic way. That means the marketers don’t need to contact the billboard owners directly and also they don’t need to negotiate the prices too. Instead, they can create a campaign in DV360 by including the interested ad inventories. Finally, they need to participate in a real time auction and the winner’s ad will show on the billboard. It’s very easy to purchase the ad space. 

Already many marketers run their ad campaigns on DV360. Now, the DOOH channel is also included in DV360. So, marketers can manage all their advertising campaigns in one place. 

Shreya Mathur, the product manager of the DV360 published a post regarding this release. As per their blog post information “Today Display & Video 360 already partners with exchanges Hivestack, Magnite, Place Exchange, Ströer SSP, VIOOH, and Vistar Media. These exchanges give access to large media owners around the world like Clear Channel Outdoor, Intersection, JCDecaux, Lamar, and Ströer. All of this inventory can be secured via programmatic deals.” 

Also, they clearly mentioned that they won’t use any user identifiers or user location data. They mentioned “Digital out-of-home ads placed through Display & Video 360 are not personalized, and we do not use individual identifiers or any user location data. Instead, advertisers can reach people based on contextual information of the screen location, like a traditional out-of-home ad, but with the flexibility and ease of programmatic. For example, a fast food spot can quickly advertise on a billboard in a bustling business district during the lunch hour for office workers to see. Later that day, the same billboard can promote an upcoming performance at a nearby concert venue.”

Conclusion

Marketers can’t avoid the DOOH because its efficiency is increasing every year. Programmatic advertising enables automatic ad purchase on a real time basis. Using programmatic DOOH, anyone can participate in a real time auction and purchase the ad spaces. So, small businesses can compete with large businesses and show their advertisements in important places. 

Now, DV360 includes the DOOH. Marketers already using the DV360 platform can purchase the Direct Out Of Home ad spaces. So, they can manage all format digital advertising campaigns in one place. They can run the DOOH ad campaigns and optimize the campaigns on DV360 platform.