You should know how to calculate viewability when you have a situation to run a digital advertising campaign. Like Impressions, Clicks, and Conversions, viewability is also an important metric to analyze and understand the effectiveness of a campaign.
In this post, I will guide you to calculate viewability and understand the viewability results.
I have written a clear article on the topic What is Viewability? How To Calculate Viewability?. In this article, I have explained the importance of viewability. So, click and read this article.
How to calculate viewability? Here is the simple formula
Using the below simple formula you can calculate the viewability. Usually, viewability is calculated as a percentage and it shows the percentage of impressions seen by the users from overall delivered impressions.
Viewability(%)=Viewable Impressions/Measurable Impressions*100
To calculate the viewability, viewable impressions, and measurable impressions should be needed. Mostly, advertising platforms have partnered with third-party providers to calculate the viewability measurements. These third-party providers like IAS, track both viewable impressions and measurable impressions.
Measurable impressions – Impressions can be measurable for the third party provider
Viewable Impressions – Impressions seen by the users.
Conclusion
Using this simple formula you can easily calculate the viewability. Also, I have attached the viewability calculation sheet, so you can input the numbers and calculate the viewability.
