In this digital world, promoting businesses through online is very important for success. Textile companies can promote and sell their products online. By following certain marketing strategy they can compete with big brands in online, that is not possible in physical world.
As per the statistics, around 63% of the world population access the internet. In India, 840 million users access the internet. Already i wrote an article about the benefits of digital advertising for businesses clearly. Content available on the internet influences people’s purchase decisions. In this competitive world, online presence is very important for textile business success. Here, we have shared a few effective strategies to promote the Textile Shop online.
1. Create Good Looking Website
Trustworthiness is very important for every business success. In this internet world, you can develop trustworthiness about your company by “Creating a good looking and full functional website”. When people search your business online their first point of contact is your website. So, you should impress your customer at first sight by your website. Creating a good looking & full functional website is not a big deal. You can create a good quality website by investing low cost. Today, many website design platforms are available in the market and there you can make a website without coding knowledge. Once you earn the peoples trust then you can sell your product online via your website.
2. Use Social Media Effectively
The average time spent on social media is nearly 2 hours and 30 minutes. So, social media presence is important for every business at this time. This is especially needed for the textile business. We are seeing many individual influencers get success in this textile business without having any regular shops at all. They show their designs on social media and make conversations with the customers and send the product by courier. They do their entire business through social media.
If you own a textile shop then social media presence provides you additional benefit. You can direct viewers to your shop and also you can sell the product online and offline. Instagram & Facebook are the suitable social media platforms for textile business. Create a business profile for your shop and post the photos & offers regularly. Interact with your customers and convert the followers into customers. You can use social media for free to reach your potential customers.
3. Use WhatsApp Business
Most of us use the regular WhatsApp chat application. But, WhatsApp Business app is also available to help small businesses. Using this app you can create a business profiles, quick replies, greeting messages, away messages, catalog and collection, interactive business messages that help you to make better conversations with your customers.
Collect customers mobile numbers and email id when they visit your store or online. Then you can send them offer messages, product availability using WhatsApp Business App. They can also see your catalog and collection.
4. Invest In SEO
When someone is looking for a good textile shop then they first search it on google or some other search engines. Your website should be in the top search result so that you can reach many users. So, you must focus on SEO. Search Engine Optimization helps your website to get top places on the search result. Many of the business owners don’t know about SEO. You can hire an SEO specialist to optimize your website. That will help you to reach more customers in an organic way.
5. Email Marketing
Many companies are still actively using Email Marketing to communicate with their customers. They send promotions, discounts, events to their customers through email and drive them to their website. This is a very cost effective method that helps you to increase the sales. There are many free email marketing services available on the internet (limited service). You can use any of them on starting days. After your business grows well you can purchase the upgraded plan to access the full features.
6. SMS Marketing
You can use SMS Marketing to send your company promotions, offers directly to your customers mobile phone. You can schedule the SMS service and send the offers messages in an automated way. You can purchase a certain amount of messages per month on top SMS providers like TextMagic, SimpleTexting, SMSBump etc. SMS marketing is the traditional way of marketing but if you follow a certain strategy then this will help you to succeed.
7. Run paid advertisements
If you are new to the business and your website is new then you can’t get the top places on the search results easily. So, you should spend some money on search marketing to get top places. Also, you can promote your shop using google ads and other programmatic campaigns by spending money.
You can run advertising campaign on Facebook, Instagram and other social media platforms to promote your business and profiles. In Facebook, you can run catalog type ads and show all your products to the audiences. If you are willing to spend some money then paid advertising will give you the success quickly!
Here, we have shared a few effective online marketing strategies for textile shops. If you follow these ideas you can easily win your business. If you follow any other strategies for your business you can share it in the comment section below.
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