How to setup a facebook ad campaign? Clear instructions with a screenshot

Billions of audiences currently use the popular social media platform Facebook. Businesses can get several advantages while running their advertising campaign on Facebook. If you are also interested to run your advertising campaign on facebook then this should be the right post for you. Here, I will share the instructions to setup the ad campaign on Facebook. [6 Benefits Of Facebook For Your Business]

Topics

What is Facebook Ad Manager?

How to navigate the facebook ad manager?

How to setup the ad campaign on facebook?

Conclusion

How to setup a facebook ad campaign?

Following this clear instruction you can easily setup a Facebook ad campaign yourself. Starts with facebook ad manager, everything covered.https://t.co/DBbxJR8TK2 #fbads #facebookads
— Sri Marketing Strategy (@DigiAdvCourse) October 6, 2023

What is facebook ad manager?

You can create and manage your ad campaigns through facebook ads manager by,

Create facebook ad campaign

Create adset and ad

Target audience

Track actions

Run performance report

Many advertisers spend their money on facebook to succeed.

How to navigate the facebook ad manager?

You can access the facebook ads manager by clicking this link [https://business.facebook.com/]

Main Navigation Menu : You can click here to see “All Tools” [Ads Manager, Ads Reporting, Audiences, Ad Account Setting, Business Setting, Account Quality]
Click here to “Create Ad Campaign”
Use this filter option to filter Campaign, Adset, Ad
Click here to see Adsets
Click here to see ads
Click here to change different columns in this drop down to display various metrics of your campaign, adsets, ad
Click here to choose flight dates to see the performance of custom days
Publish your changes
Click here to change the ad account

I hope now you understand most of the navigating points of the ads manager.

How to setup the ad campaign on facebook?

To create the new facebook campaign, please click the “Create” button

Choose your campaign objective here

Ad objective	Your business goal is to:	Previous ad objective
Awareness	Create awareness of your business. This objective will help you reach the largest number of people who are most likely to remember your ad.For example, if your business is brand new or has been recently renamed, awareness may help potential customers become more familiar with your business.	Brand awarenessReachVideo viewsStore traffic
Traffic	Increase traffic to an online destination of your choice. Send people to a destination, like your Facebook or Instagram shop, website or app.For example, if you’re having a flash sale in your shop or want to send potential customers to a web page that describes your services, this may help drive traffic to those destinations.	Traffic
Engagement	Find people more likely to engage with your business online, send a message or take desired actions on your ad or Page.For example, if you want people who are interested in your products or services to start a conversation via Messenger, this objective can reach potential customers more likely to do so.	EngagementVideo viewsMessagesConversions
Leads	Collect leads for your business or brand via messages, phone calls or signups.For example, if you want potential customers to sign up for a monthly newsletter, this objective can help you reach people willing to share their information with you to learn more about your business.	Lead generationMessagesConversions
App promotion	Get people on mobile devices to install or take a specific action within your app.For example, if you want potential customers to make a purchase through your app or try a new app feature, you can create an app promotion campaign.	App installs
Sales	Find people likely to purchase your goods or services.For example, if you want to reach people most likely to make a purchase, such as through an ecommerce site, you can use the sales objective. You can also optimize for other actions, such as adding an item to their cart.	ConversionsCatalog sales

Do you still have the question about choosing a suitable objective for your campaign? Read this post

Set the campaign name and suitable category of your ad campaign,

Choose your campaign budget option. You can enable this option at the campaign level to set the campaign budget in one place. Or you can set the budget at the adset level. If you want set the budget at the campaign level then enable this option and choose “Daily” or “Life Time” budget.

Campaign bid strategies determine the bid strategy of each ad set in your campaign. Bid strategies are our overall approach to spending budget and getting results. Your bid strategy choice tells us how to bid for you in ad auctions.

Setup Adset :

Now click the adset and set the adset name. Also, choose the conversion location. Conversion location means where you need to send the traffic. If your campaign send traffic to your website then choose “Website”. If your campaign send traffic to your mobile app then choose “App” and, etc.

Set optimization ad delivery. You should select the correct optimization delivery option. Because, based on this option only your adset show your advertisement to the user. For example, if you choose “link clicks” then your adset tries to show your ads to the users who are likely to click the cta button.

Audience Section :

Here, you can choose below audience options.

Custom Audiences : Choose custom audiences here. You can create custom audiences based on Website visit, Lookalike audience, ad engagement, etc. You can include or exclude the audiences.

Location : You can set the targeted country

Age : You can set the Age targeting

Gender : You can target Male or Female or Both

Detailed Targeting : Here you can choose interest based audiences here.

Language : Here you can choose the language

Placements :

Under placement targeting, you have two options called Auto Placements [Advantage + Placements] and Manual Placements.

Auto Placements [Advantage + Placements] – In this option, platform automatically show your ads on appropriate platform/placement based on its learning and optimization goal. For example, if your optimization goal is “Link Clicks” means, platform will choose the platform and placement where is the possibility to get more Link Clicks.

If you want to show your ads on any particular placement then choose the manual placement option. These you can choose the placement options like feed, stories, etc

Other Targetings :

Here, you can choose Devices, Connection type, Brand Safety, Block List, Content type exclusion and etc.

Setup Ad :

Set ad name and choose the facebook and Instagram page.

Choose ad type :

Create New Ad
Use Existing Post
Use Creative Hub Mockup

If you want to create new ad then choose “Create New Ad”

Choose Format : Three types of format are available.

Single image or Video
Carousel Ad
Collection Ad [Instant Experience]

If you want to create image or video ad then choose the first option.

Choose and upload the media [Image or Video]

Also, provide the Primary Text, Headline and Description for your ad.

Choose the destination of your ad. If your destination is website then choose this option and provide the website link.

Choose the tracking pixel : Here you can choose the pixel to track the desired actions. You should create Pixel and implement it on the website before choosing here.