When you browse websites or mobile apps, you mostly see digital ads. To make some money, the publishers partnered with some ad exchanges to show their ads on their websites or applications. Based on the working nature of these digital ads, we can categorize them into Intrusive ads or Non-Intrusive Ads. Here, we will discuss more about intrusive ads and non-intrusive ads with examples.
What are Intrusive Ads?
When you access the website or mobile application, you may see advertisements. If those advertisements are disruptive to the user experience then those advertisements are called Intrusive Ads.
Example of Intrusive Ads :
> Popup Window Ads
> Full Screen Expandable Ads
> Auto-play video or audio ads
Typically, users come to the website or applications to access the content. But, the above type of ad disturbs the users from accessing the content. Mostly, we see these kinds of intrusive ads while surfing movie download sites, news sites, apps download sites, and free mobile applications.
Popup Window Ads: When you are in mid of the article, suddenly a popup ad will open and hide the article.
Auto-play video or Audio Ads: When you try to listen to the video content on the website, a video or audio ad play in the background and it disturbs you to hear the actual video.
These intrusive ads not only disturb you but also affect the device’s performance. Mostly, these kinds of problems occur on mobile devices. So, the mobile device is struggling to load the website content, drains battery power quickly, consumes more data, etc.
To avoid the problems of intrusive ads, many users started to use “Ad – Blockers”. Ad blockers are programs that block unwanted intrusive ads and help to improve the user experience.
What are Non-Intrusive Ads?
Non-Intrusive ads are called “acceptable ads” and these types of ads don’t disrupt the user experience. These ads are designed in specific sizes, are less intrusive in design, do not expand abnormally, and do not play sound or video.
Certain ad blockers like “Adblock Plus” blocks intrusive ads but they allow non-intrusive ads. So, the publisher’s revenue won’t affect when using this ad blocker.
Non-Intrusive ads are beneficial for advertisers and publishers. Advertisers can show their advertisements without disturbing the user experience. Also, the chance for ad engagement is very higher when advertisers use non-intrusive ads. Otherside, users won’t use ad blockers when they see non-intrusive ads. So, publishers can earn more money by displaying ads on their websites or mobile applications.
Difference between Intrusive Ads vs Non-Intrusive Ads
| Intrusive Ads | Non-Intrusive Ads |
| Advertisements that disturb the user experience are called Intrusive Ads | Advertisements that do not disturb the user experience are called Non-Intrusive Ads |
| Examples of Intrusive Ads: Full Window Pop-Up Ads, Auto Play Video/Audio, and Full-Screen Expandable Ads. | Examples of Intrusive Ads: Ads in proper layout, Video ads with the manual play pause button. |
| Intrusive ads affect the device performance [Loading issue, drains battery power, consumes more data] | Non-Intrusive ads do not affect the device’s performance. |
| Intrusive ads are mostly served to random users. Less targeting features are used to serve intrusive ads. | Non-Intrusive ads are mostly served to targeted users by their interests, previous experience, time, and geolocation. |
| Intrusive ads lead users to use Ad Blockers. | Non-Intrusive ads do not lead users to use Ad Blockers. |
| Ad Blockers like Adblock Plus, completely block intrusive ads. | Ad Blockers like Adblock Plus, completely block intrusive ads and allowed non-intrusive ads. |
| Users mostly get irritated by these ads. So, they do not care about the content of these ads. So, the Engagement rate is very low for these ads. | These ads do not affect the user experience. So, the chance of looking at this ad is higher. So, the engagement rate is higher for these ads. |
| Publishers should stop using this kind of intrusive ads in order to improve the user experience. It encourages the user to come back to your sites. | Publishers should allow non-intrusive ads on their websites. It encourages the users to come back to your site. |
| Intrusive ads affect brand quality. | Non-intrusive ads do not affect brand quality. |
| Not good for both advertisers and publishers. | Good for both advertisers and publishers. |
Conclusion
Intrusive ads always disturb user’s experience when they read the content. Advertisers spend huge money on digital advertising. So, displaying ads in a proper way is more important to maintain brand quality. This kind of intrusive ad affects brand quality. Also, intrusive ads create negative thoughts about the website or mobile application. So, user revisit will be affected by these kinds of ads. It leads to lower website traffic. Finally, intrusive ads are not good for both publishers and advertisers.
