What is a private marketplace (PMP) in programmatic advertising?
The expansion for PMP is "private market place". It's a subcategory of programmatic advertising, where publishers make their inventory only available to the selected advertisers on an invitation-only basis.
What is the difference between programmatic advertising and digital advertising?
Programmatic advertising is the sub-division of digital advertising. In programmatic advertising, the advertisers can buy the ad space in real time using algorithms and technology.
How do I verify my business on Google instantly?
When your information matches their data, Google instantly approves your Google My Business account. Complete your account setup with all the necessary information, and then submit it for approval.
What is the difference between outstream and pre roll video?
Understanding the difference between outstream and pre roll video is very important for running a video campaign. Here, you will get the exact explanation.
What is the difference between VTR and VCR?
VTR and VCR are the most common metrics to understand the effectiveness of a video campaign. Understanding these two metrics helps you to track the video campaign performance and optimize.
How does trade desk UID 2.0 work? | Unified 2.0
UID 2.0 is the recommended alternative solutions for cookieless advertising by Trade Desk. Here, I have explained the workflow more practically.
How To Send 100% Free Bulk Messages On WhatsApp Using Excel Macro?
Following this way, anyone can send bulk whatsapp messages free of cost. In this way, you can use excel macro to send bulk messages on whatsapp.
How Do I Optimize DV360 Campaigns?
Here is the list of optimization steps to improve the campaigns on dv360. You can also use the same optimization steps in any DSP.
What is a dCPM? Why do we use dCPM?
dCPM stands for Dynamic Cost Per Mille. It's a variant of the standard CPM pricing model. This dynamic pricing model provides more advantages to the advertisers to reach their goals.
Ad Free Social Media Platforms: Impacts On Digital Advertising
Many social media platforms adopted for ad free platforms. Experts believed that these models affect the digital advertising platforms.
