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Amazon DSP is fueled by the strongest retail first-party data ecosystem in the world
What Makes Amazon DSP So Powerful in the AdTech Industry?
Carbon footprint in digital advertising
Carbon Footprint in Digital Advertising: Why Measuring and Reducing It Matter
How-to-use-Google-ads-competitive-metrics-to-outrank-your-competitors
How to Use Google Ads “Competitive Metrics” to Outrank Your Competitors
Bid Multiplier is an advanced feature available in most ad platforms that helps to increase or decrease the bid prices based on multiple campaign elements.
What is Bid Multiplier? How does it work?
Google was a Monopolist : Google Antitrust Case Explained
Amazon DSP is fueled by the strongest retail first-party data ecosystem in the world

What Makes Amazon DSP So Powerful in the AdTech Industry?

bySridaran BaskaranNovember 29, 2025November 29, 2025
Carbon footprint in digital advertising

Carbon Footprint in Digital Advertising: Why Measuring and Reducing It Matter

bySridaran BaskaranFebruary 19, 2025February 19, 2025

Google was a Monopolist : Google Antitrust Case Explained

bySridaran BaskaranAugust 19, 2024August 30, 2024

Google Delays Third-Party Cookie Phase Out To 2025, WHY?

bySridaran BaskaranApril 25, 2024April 26, 2024
Amazon DSP is fueled by the strongest retail first-party data ecosystem in the world
Digital Marketing NewsProgrammatic Advertising

What Makes Amazon DSP So Powerful in the AdTech Industry?

As a programmatic specialist, I have been working on many demand-side platforms. Each DSP has a unique feature on its own. In 2025, Amazon DSP…

bySridaran BaskaranNovember 29, 2025November 29, 2025
Bid Multiplier is an advanced feature available in most ad platforms that helps to increase or decrease the bid prices based on multiple campaign elements.
Programmatic Advertising

What is Bid Multiplier? How does it work?

Almost all the ad platforms have the bid multiplier feature that allows the advertisers to increase or decrease the bid prices based on multiple criteria…

bySridaran BaskaranAugust 30, 2024August 30, 2024
Interview QuestionProgrammatic Advertising

How To Check Legitimacy Of High CTR Websites?

You have to verify the legitimacy of the website when your programmatic advertising campaign with a high CTR struggles to acquire conversions. In this post,…

bySridaran BaskaranApril 19, 2024April 19, 2024
what is conversion API how does it work
Digital Marketing NewsProgrammatic Advertising

What is Conversion API? Is it an alternative to Cookieless Advertising?

As a digital advertising manager, we keep looking for alternative technologies to continue our current advertising strategies. Many proposals out there for third-party cookieless advertising,…

bySridaran BaskaranMarch 24, 2024March 24, 2024
Programmatic Advertising

What is a private marketplace (PMP) in programmatic advertising?

Programmatic advertising is the subdivision of digital advertising and it brings automation and efficiency to the advertisers. Using it, advertisers can show their ads to…

bySridaran BaskaranFebruary 7, 2024February 8, 2024

Editor Choice

Interview QuestionProgrammatic Advertising

How To Check Legitimacy Of High CTR Websites?

bySridaran BaskaranApril 19, 2024April 19, 2024
Programmatic Advertising Interview Questions
DV360Interview Question

Your current CPA is $50, What are the possible ways to optimize towards a $10 CPA?

bySridaran BaskaranMarch 27, 2024March 27, 2024
Digital Advertising Interview Questions Answers
Interview Question

What is the difference between programmatic advertising and digital advertising?

bySridaran BaskaranFebruary 3, 2024February 3, 2024
Viewability standard used by Amazon DSP
Interview Question

Which of the following describes the viewability standard used by Amazon DSP?

bySridaran BaskaranOctober 5, 2023October 5, 2023
Fill Invalid Activity Appeal Form Like Me To Get Your Adsense Account Back 100%
Adsense

Fill Invalid Activity Appeal Form Like Me To Get Your Adsense Account Back 100%

Do you want to know, how to fill invalid activity appeal form like me to get your Adsense account back 100%? Here you go.

bySridaran BaskaranMarch 9, 2024March 10, 2024
How To Get A Job In A Digital Marketing Company?
Digital Marketing News

How To Get A Job In A Digital Marketing Company?

Here is the detailed interview process, eligibility, required tools knowledge to get a job in digital marketing company.

bySridaran BaskaranMarch 2, 2024March 2, 2024
5 Passive Ways To Make Money From Amazon
Digital Marketing News

5 Passive Ways To Make Money From Amazon

Here are the five passive ways to make huge money from Amazon. You can make money by delivering packages, re selling products, selling handicraft products, printed products, etc.

bySridaran BaskaranFebruary 22, 2024February 22, 2024
What is a private marketplace (PMP) in programmatic advertising?
Programmatic Advertising

What is a private marketplace (PMP) in programmatic advertising?

The expansion for PMP is “private market place”. It’s a subcategory of programmatic advertising, where publishers make their inventory only available to the selected advertisers on an invitation-only basis.

bySridaran BaskaranFebruary 7, 2024February 8, 2024
What is the difference between programmatic advertising and digital advertising?
Interview Question

What is the difference between programmatic advertising and digital advertising?

Programmatic advertising is the sub-division of digital advertising. In programmatic advertising, the advertisers can buy the ad space in real time using algorithms and technology.

bySridaran BaskaranFebruary 3, 2024February 3, 2024
How do I verify my business on Google instantly?
Google My Business

How do I verify my business on Google instantly?

When your information matches their data, Google instantly approves your Google My Business account. Complete your account setup with all the necessary information, and then submit it for approval.

bySridaran BaskaranFebruary 2, 2024February 2, 2024
What is the difference between outstream and pre roll video?
Programmatic Advertising

What is the difference between outstream and pre roll video?

Understanding the difference between outstream and pre roll video is very important for running a video campaign. Here, you will get the exact explanation.

bySridaran BaskaranJanuary 31, 2024January 31, 2024
What is the difference between VTR and VCR?
Programmatic Advertising

What is the difference between VTR and VCR?

VTR and VCR are the most common metrics to understand the effectiveness of a video campaign. Understanding these two metrics helps you to track the video campaign performance and optimize.

bySridaran BaskaranJanuary 27, 2024January 27, 2024
How does trade desk UID 2.0 work? | Unified 2.0
Programmatic Advertising

How does trade desk UID 2.0 work? | Unified 2.0

UID 2.0 is the recommended alternative solutions for cookieless advertising by Trade Desk. Here, I have explained the workflow more practically.

bySridaran BaskaranJanuary 25, 2024January 26, 2024
How To Send 100% Free Bulk Messages On WhatsApp Using Excel Macro?
Uncategorized

How To Send 100% Free Bulk Messages On WhatsApp Using Excel Macro?

Following this way, anyone can send bulk whatsapp messages free of cost. In this way, you can use excel macro to send bulk messages on whatsapp.

bySridaran BaskaranJanuary 1, 2024January 29, 2024

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