Affinity vs In-Market Audience: When You Use Them?
Using an affinity audience, brands can show their ads to people who have a strong interest in specific topics or categories. Affinity audiences are much more suitable for brand awareness…
Frequency Capping – How Does It Work?
Frequency Capping is an option available on ad platforms like demand side platforms that helps to limit the number of times users sees ads from the same campaign in a…
CPM, CTR, VCR based Interview Questions and Answers
Digital Marketing Interview Questions : When you attend an interview for a digital marketing job, you must be ready to face the below kind of scenario based interview questions. These…
What are the factors that will affect the performance of a CPA campaign?
Measuring campaign performance is very important for analyzing and optimizing digital ad campaigns. CPA is an important metric to track the performance of a conversion campaign. CPA is the cost,…
What are event tags in campaign manager 360?
An event tag is an option available in campaign manager 360. Advertisers can track impressions and clicks on third party platforms by implementing third party impression and click trackers on…
What is Ad Exchange? Ad Exchange Responsibilities In Digital Advertising Ecosystem
Simple we can tell, Ad Exchange is a digital marketplace where publishers can sell their ad inventory and advertisers can buy the ad inventory to show their ads in real…
Which campaign type will be beneficial for the advertiser? | Interview Question
Interview Question : The rate for the CPM campaign type is $8 and $0.8 for the CPC campaign type. Impressions to be bought is 1,000,000. Now suppose the CTR is 5%.…
What is the correct DV360 hierarchy?
Are you looking to know the correct DV360 hierarchy? Then, you landed on the correct location. In this post, I will share you the correct DV360 hierarchy and explain the…
What Are Outstream Video Ads and How Do They Work?
Outstream video ads are embedded within non-video content, such as articles or social media feeds. The outstream video ads play independently.
VAST vs VPAID Exact Difference? | Interview Questions
One common interview question for the digital marketing job is “What is the difference between VAST and VPAID?”. For this question, most people just tell the abbreviation for both terms…
