CTR is the common goal for most digital ad campaigns. To achieve the required CTR goal, the ad campaign should receive a certain amount of clicks. The below calculator helps you to find out the number of required clicks based on the impression and CTR goal.
[Read more about campaign goals and optimization tips here]
Required Clicks Calculator
Mostly, brands are running awareness campaigns and traffic campaigns. So, their primary metric to understand the campaign performance is CTR. To get enough CTR, you should get enough clicks. Below formula help you to know how many clicks you should receive to achieve the CTR goal.
Required Clicks = Required Impressions * CTR
Lets consider, client is expected to deliver 100,000 impressions and require 0.30% CTR.
Required Clicks = 100,000 * 0.30%
Required Clicks = 300
So this campaign at least have 300 clicks to achieve 0.30% CTR goal.
CTR Calculator
Impressions CTR %
Required clicks to achieve the goal
Conclusion
CTR is the most common goal for most ad campaign. To achieve certain percentage of CTR goal, the particular ad campaign should have certain number of clicks. In this article, you should know how to calculate the number of required clicks. Hope, this will help you when manage the ad campaigns.
