Topics

What is Facebook Ad Manager? 

How to navigate the facebook ad manager?

How to setup the ad campaign on facebook?

Conclusion

How to setup a facebook ad campaign?

Following this clear instruction you can easily setup a Facebook ad campaign yourself. Starts with facebook ad manager, everything covered.https://t.co/DBbxJR8TK2#fbads #facebookads

— Sri Marketing Strategy (@DigiAdvCourse) October 6, 2023

What is facebook ad manager? 

You can create and manage your ad campaigns through facebook ads manager by, 

• Create facebook ad campaign 

• Create adset and ad 

• Target audience

• Track actions

• Run performance report 

Many advertisers spend their money on facebook to succeed.

How to navigate the facebook ad manager?

You can access the facebook ads manager by clicking this link [https://business.facebook.com/]

1. Main Navigation Menu : You can click here to see “All Tools” [Ads Manager, Ads Reporting, Audiences, Ad Account Setting, Business Setting, Account Quality]
2. Click here to “Create Ad Campaign”
3. Use this filter option to filter Campaign, Adset, Ad
4. Click here to see Adsets 
5. Click here to see ads 
6. Click here to change different columns in this drop down to display various metrics of your campaign, adsets, ad
7. Click here to choose flight dates to see the performance of custom days 
8. Publish your changes 
9. Click here to change the ad account

I hope now you understand most of the navigating points of the ads manager.

How to setup the ad campaign on facebook?

To create the new facebook campaign, please click the “Create” button

Choose your campaign objective here

Do you still have the question about choosing a suitable objective for your campaign? Read this post

Set the campaign name and suitable category of your ad campaign,

Choose your campaign budget option. You can enable this option at the campaign level to set the campaign budget in one place. Or you can set the budget at the adset level. If you want set the budget at the campaign level then enable this option and choose “Daily” or “Life Time” budget.

Campaign bid strategies determine the bid strategy of each ad set in your campaign. Bid strategies are our overall approach to spending budget and getting results. Your bid strategy choice tells us how to bid for you in ad auctions.

Setup Adset :

Now click the adset and set the adset name. Also, choose the conversion location. Conversion location means where you need to send the traffic. If your campaign send traffic to your website then choose “Website”. If your campaign send traffic to your mobile app then choose “App” and, etc.

Set optimization ad delivery. You should select the correct optimization delivery option. Because, based on this option only your adset show your advertisement to the user. For example, if you choose “link clicks” then your adset tries to show your ads to the users who are likely to click the cta button.

Audience Section :

Here, you can choose below audience options.

Custom Audiences : Choose custom audiences here. You can create custom audiences based on Website visit, Lookalike audience, ad engagement, etc. You can include or exclude the audiences.

Location : You can set the targeted country

Age : You can set the Age targeting

Gender : You can target Male or Female or Both

Detailed Targeting : Here you can choose interest based audiences here.

Language : Here you can choose the language

Placements :

Under placement targeting, you have two options called Auto Placements [Advantage + Placements] and Manual Placements.

Auto Placements [Advantage + Placements] – In this option, platform automatically show your ads on appropriate platform/placement based on its learning and optimization goal. For example, if your optimization goal is “Link Clicks” means, platform will choose the platform and placement where is the possibility to get more Link Clicks.

If you want to show your ads on any particular placement then choose the manual placement option. These you can choose the placement options like feed, stories, etc

Other Targetings :

Here, you can choose Devices, Connection type, Brand Safety, Block List, Content type exclusion and etc.

Setup Ad :

Set ad name and choose the facebook and Instagram page.

Choose ad type :

• Create New Ad
• Use Existing Post
• Use Creative Hub Mockup

If you want to create new ad then choose “Create New Ad”

Choose Format : Three types of format are available.

• Single image or Video
• Carousel Ad
• Collection Ad [Instant Experience]

If you want to create image or video ad then choose the first option.

Choose and upload the media [Image or Video]

Also, provide the Primary Text, Headline and Description for your ad.

Choose the destination of your ad. If your destination is website then choose this option and provide the website link.

Choose the tracking pixel : Here you can choose the pixel to track the desired actions. You should create Pixel and implement it on the website before choosing here.

Finally, click the publish button to complete the facebook ad campaign setup.

You may have additional questions when you setup your facebook ad campaign in real. If so, please share the questions in the comment section.

Additional Post :

What is the campaign objective on Facebook?

6 Benefits Of Facebook For Your Business

How To Choose The Right Social Media Platform For Your Business?

Sridaran Baskaran

The post How to setup a facebook ad campaign? Clear instructions with a screenshot first appeared on Marketing Strategy.