Why Google My Business Account Is Very Important?

As per the research conducted by Australian web experts, 93% of consumers search on Google Maps to find the location of a business. That’s why it’s very important to have an active Google My Business account. 

Small businesses mostly do not have enough money to open a shop in the main place. Before Google My Business was in place, a low number of consumers only came to their shop even though they provided good service. After Google My Business is in place, a small business can list its shop online free of cost. Consumers easily find their shops online and get the services. If they provide good service then consumers provide good ratings and also share the reviews online. Around 91% of consumers read reviews available on the Google business account before going to the shop. So, small business gets more consumers only by providing good service. 

That means a Google My Business account is very important for small businesses. But, there is a chance that the Google My Business account will get suspended due to various reasons. If your Google My Business profile is suspended, don’t panic. Also, do not edit your suspended Google My Business profile continuously to recover the account.

Go and check your business email and know the reason for the GMB suspension. Once you know the reason, you can take proper steps to recover the suspended Google My Business account.

By following the below simple steps you can easily recover the suspended Google My Business Account.

Google My Business Suspended: Types

Once your Google My Business Suspended, find the type of suspension. Usually, four types of Google My Business suspension are available. To know the type of suspension, search your business online and try to find out your business. If you are able to see your business then you are in less problem. If your Google My Business account is not visible to you then you are in a serious problem. 

Account managers and Business owners should get a suspension notification when their Google My Business account gets suspended. 

1. Soft Suspension 
2. Hard Suspension
3. Manager Account Suspension
4. Admin Account Suspension

Google My Business: Soft Suspension

When you get into the Google My Business Account dashboard, you will see a “suspension” notice. But still, if your business is available in the Google Search and Google Maps listings then not a big problem. Check whether your business has any “unverified” fields. If so, that is the reason for this suspension. To revoke your Google My Business account, you should submit proof for verification. Once Google accepts your verification document, it will remove the suspension.

In this kind of suspension, your Google My Business account still shows up on the Google Search and Google Maps listings. That’s why this suspension is called Soft Suspension.

Hard Suspension

You should worry about hard suspension and take action quickly to recover the Google My Business account. Because your business is not visible on Google Search and Google Maps. If your GMB account doesn’t follow the Google guidelines, google removes your business from the listing. It’s hard to recover the account back. But, if your business is true then you can recover your account back.

Manager Account Suspension

Other than admin, other persons also can manage the Google business account. If their account is suspended, your business still shows up on the Google Search and Google Maps listing. Also, the admin is able to access the business account. This is not a major problem.

Admin Account Suspension

Admin account suspension is more dangerous than other types of GMB suspensions. When the admin account is suspended, all the listings available under this account will also be removed. In this situation, the admin starts working to recover his account. Once they successfully recovered the account then the listings associated with his account also recovered.

Google My Business Suspended : 6 Reasons

After your Google My Business Suspended, find the reason. Mostly, google won’t say any reasons for the suspension. Below are the common reasons for your GMB account suspension. 

Business Name

Google follows a very strict guideline for the “Business Name”. The name should be true and it’s accurately similar to the real world name. Here, you can read the detailed guideline for names. [https://support.google.com/business/answer/3038177#zippy=%2Cname]

Key Notes : 

• The name should not contain any keyword stuffing. For example, you do not use a business name like this  “PAC Bank, Singapore’s Most Convenient Bank”. Here, Singapore’s Most Convenient Bank is the keyword. You should not include such kind of keywords with the business name. 
• Do not change the business name regularly. 

Business Address 

Google always wanted to show the exact address of your business to consumers. So, it follows guidelines to update the address. 

• Do not include PO Box in the address 
• Do not create more than one business for the same address 
• If your business doesn’t have a street name, then PIN your store in google Maps. 

Claims 

If you incorrectly mentioned your address, there is a chance of creating another business with the same address. So, they claim the same location. If your business has received multiple claims, your account might be suspended. 

Recent Changes 

Most of the businesses get suspended due to the recent changes. When you try to change the Business Name, Business Address, Website, or Phone Number, your account may be suspended. But you can recover it by submitting the verification document. 

Wrong Information 

When you provide wrong information about your business like services, category, working hours, etc there is a chance for soft suspension. So, always provide right information. 

Forwarding Website 

When your website URL forwards to another business website or Social media page will affect your business. So, enter the website address correctly. 
Google My Business Guidelines: https://support.google.com/business/answer/3038177

Google My Business Suspended : Fix The Issue

After Google My Business Suspended, most of the persons get panic. If your business is true then you do not worry about the suspension and you can recover your Google My Business account. Also, do not delete the old My Business account and try to create the new Google My Business account. New account creation complicates the problem more. 

In most cases, google accounts are suspended due to any of the above reasons. So, check your business account and try to identify the mistake you made. Also, you need to edit the info section of your business account and see any non-verified sections there. 

Have you made any changes recently? Then that should be the reason for the suspension. 

Mostly, keyword stuffing business name is the reason for suspension. So, change your business name as per the guideline. Also, check other fields and provide correct information. 

Get Second Opinion 

Google does not always provide clear reasons for the suspension. So, it is very difficult to identify and fix the problem. Many experts suggest using the google community forum to get a second opinion. 

By clicking this link [https://support.google.com/business#topic=4596754] you can submit your issue to the google community. There you can get help from the experts. Also, you can see the previous issues related to your problem and get an idea of your problem. 

Click this link to submit your query in google community forum, 

https://support.google.com/business/thread/new?hl=en

Click this link to submit your query in google community forum, 

https://support.google.com/business/thread/new?hl=en

Google My Business Suspended: Submit Reinstatement Form

After Google My Business Suspended, fix the issue before filing the reinstatement form. If google accepts your concern they will remove the suspension.

Link to GMB Reinstatement Form: https://support.google.com/business/troubleshooter/2690129?hl=en#ts=9408879

Once you open this form, you should answer the following questions, 

Did you already submit a reinstatement request for this Business Profile? Learn how to use the reinstatement form.No

Are you the official representative of the company, organization, or account?Yes

Does your Business Profile comply with the Google Business Profile quality guidelines?Yes

Is your business permanently located at the address, or does it permanently service the area shown on your profile?Yes

Have you entered an accurate street address or service area for your businesses? We don’t accept addresses at P.O. boxes or mail receiving agencies.Yes

Does your business operate in a service area? In other words, does your business model require you or an authorized representative of the business to travel to the customer’s location?Yes

Do you conduct face-to-face business at your location?Yes

Do you have multiple profiles for the same location?No

Please fill in the following fields, 

Name

Business Email Id

Name of the business

Address of your business

Business Profile Id

Contact Number

Additional details about the suspension

Upload supportive documents [Store Front, Name Signboard, Tax Bill with correct address]

Then “Submit” your GMB Reinstatement form.

Conclusion

After Google My Business Suspended, recovering it is not an easy task. Always keep in mind that to not edit the Google My Business field multiple times. Most of the time google temporarily suspends the GMB account when the admin edits the account settings repeatedly. Sometimes, an account is suspended when someone or your competitor suggests the edits continuously. So, multiple reasons for your GMB account suspension. So, keep calm and check your account step by step to identify the issue. If everything is okay then submit the reinstatement form to resolve the GMB suspension. 

All the very best for your business success!

Useful Links :

How To Setup Google Business Profile PROPERLY?

How To Fix Google My Business Phone Number Under Review Problem?

Sridaran Baskaran

The post Google My Business Suspended, 1 Easy Step To Recover first appeared on Marketing Strategy.