Two types of video ads are available: Instream Video Ads and Outstream Video Ads. Both are different in the way it’s working. Video ads are more suitable for businesses to convey their entire message to their customers more effectively. In recent years, outstream video ads gained more popularity. Because Outstream video ads do not require video content to serve.
In this blog post, we will discuss what outstream video advertising is, how it works, its benefits and potential drawbacks for advertisers and publishers.
What are Outstream Video Ads?
As I said before, two types of video ads are currently available. One is, Instream video ads and the other is, Outstream video ads. Instream video ads refer to the ads that are shown in the video stream. For example, When you see video’s on youtube you can see ads before, mid, and end of the video and these ads are called Instream Ads. So, instream video ads always require video content to serve.
Instead, Outstream video ads are embedded within non-video content, such as articles or social media feeds. The outstream video ads play independently and are triggered by user behavior, such as scrolling or hovering over a particular area of the page.
Outstream video ads can appear in different formats, including in-article, in-feed, and interstitial. In-article outstream video ads appear within the text of an article and are triggered when the user scrolls to a certain point in the content. In-feed outstream video ads appear within a social media feed and are triggered when the user scrolls through the feed. Interstitial outstream video ads appear between pages and are triggered when the user clicks to navigate to another page.
Also, it’s possible to show video ads on the page or app which are not have any video content. Overall, outstream video ads are a flexible and cost-effective way for advertisers to reach their target audience.
How Do Outstream Video Ads Work?
The outstream video ads are delivered through a video ad server. To play the video ad within a non-video content, the ad server uses a combination of HTML, CSS, and JavaScript to create an overlay on top of the webpage. This overlay acts as the video player for the outstream video ad, providing the user with a way to view the video without leaving the page.
Using outstream video ads, the publishers can display video ads on their websites and make good money. These outstream video ads are triggered by user behavior like scrolling, hovering over a certain place and, etc.
Benefits of Outstream Video Ads
1. Publishers can show video ads on their website even though they do have any video content on their page. So, they can earn more using these outstream video ads.
2. Advertisers can reach their customers & show video ads when they are in non-video content available sites. It gives additional opportunities to reach their customers.
3. Due to outstream ads possibility, video inventory has increased. So, advertisers can deliver their video ads more flexible and cost-effective way.
4. Outstream video ads are triggered by user behavior and only appear when the user is engaged with the content. This ensures that the user sees the ad and can improve the ad viewability rate.
Conclusion
Outstream video ads are helpful for both publishers and advertisers to improve user engagement, increase revenue, and drive brand awareness. It’s a more flexible and cost-effective way to reach target audiences and a solution to ad viewability challenges.
What is the difference between outstream and pre roll video?
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