What is the correct DV360 hierarchy?

Sridaran Baskaran
2 Min Read
DV360 hierarchy explained

Are you looking to know the correct DV360 hierarchy? Then, you landed on the correct location. In this post, I will share with you the correct DV360 hierarchy and explain the features available on each level.

The correct DV360 hierarchy is below, 

Partner > Advertiser > Campaign > Insertion order > Line item > Creative

DV360 Hierarchy Explained

Partner  : The first level hierarchy in DV360 is Partner. Here, partners simply represent agencies. Under a single partner, multiple advertisers are available. 

Advertiser : This second level hierarchy in DV360 is Advertiser. Under advertiser, you can manage many campaigns for any brand or company. 

Campaign : The third level hierarchy in DV360 is Campaign. Under the campaign, you can manage many insertion orders with a common business goal. 

Insertion Order : The fourth level hierarchy in DV360 is Insertion Order. Under insertion order, you can manage lineitems with different targetings.

Line item : The fifth level hierarchy in DV360 is Line item. Line item consists of budget, bid, targeting criteria, and creatives. 

Creative : The sixth level hierarchy in DV360 is Creative. You can create and manage creatives here. 

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