Are you looking to know the correct DV360 hierarchy? Then, you landed on the correct location. In this post, I will share with you the correct DV360 hierarchy and explain the features available on each level.
The correct DV360 hierarchy is below,
Partner > Advertiser > Campaign > Insertion order > Line item > Creative
DV360 Hierarchy Explained
Partner : The first level hierarchy in DV360 is Partner. Here, partners simply represent agencies. Under a single partner, multiple advertisers are available.
Advertiser : This second level hierarchy in DV360 is Advertiser. Under advertiser, you can manage many campaigns for any brand or company.
Campaign : The third level hierarchy in DV360 is Campaign. Under the campaign, you can manage many insertion orders with a common business goal.
Insertion Order : The fourth level hierarchy in DV360 is Insertion Order. Under insertion order, you can manage lineitems with different targetings.
Line item : The fifth level hierarchy in DV360 is Line item. Line item consists of budget, bid, targeting criteria, and creatives.
Creative : The sixth level hierarchy in DV360 is Creative. You can create and manage creatives here.
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Lot of DV360 questions are frequently asking in interviews. It helps everyone who are seeking for a job in DV360.