Digital Marketing is essential for every company to promote their brands online. So, companies are investing huge amounts in digital marketing. In recent years, many job vacancies have been created by digital marketing companies. They need the right people to do this job and they are ready to provide any salaries for the good people.
Brands understand the capability of digital marketing and they are ready to invest huge money in digital marketing to reach people and increase their revenue.
So, getting a job in a digital marketing company will give you a great salary, a good lifestyle, and a stress-free work environment. In this post, I have explained the way to get a job in a digital marketing company which is useful for many freshers who are looking for a job.
Like software developers, you can also earn a salary of lakhs within a few years.
What is the difference between Digital Marketing and Digital Advertising?
Many freshers get confused when handling these two domains. To start your career in this domain, you must understand the exact differences between both.
Digital Advertising: All paid promotional activities online are called digital advertising. Example: Run ads on Facebook to promote brands.
Digital Marketing: All promotional activities including digital advertising are called Digital Marketing. Examples: Content Creation, Social Media Activities, and Running ad campaigns.
You can ask your HR and get clarify the type of this company before you join.
Types of companies available in the digital advertising industry
Digital Marketing Team
Usually, large-cap product-based companies have a separate digital marketing team and they are capable of doing digital marketing for their company. Large-cap companies invest huge money in digital marketing and digital advertising. When they choose third-party agencies, they need to pay high commissions and always they need to depend on the third-party agency.
To avoid both, large-cap companies hire industry-wide talented people and make a digital marketing team for their company. So, this special team do all the needful jobs like website design, SEO, content writing, social media promotion, digital advertising, email marketing, etc.
If you have a chance to work on this team, you are so lucky because you can learn different platforms, tools, and strategies parallelly.
The best suggestion for the freshers is to join the team that is doing entire digital marketing like the above.
Digital Marketing Agencies / Digital Advertising Agencies
Around the world, many agencies are available to support digital marketing or digital advertising activities for companies.
Usually, small-cap companies or new companies can not create a well-experienced digital marketing team. Because forming an excellent team eats more cost. So, these types of companies contract with third-party agencies to get the required services by paying a commission.
Many third-party agencies are available now. To give support to the brands, these agencies hire a large group of people. They have separate teams for doing each work. For example, one team is doing Facebook promotion, another team is doing programmatic advertising, another team is doing, Twitter advertising, etc. So, you can only learn what is needed for your team.
Many people get stuck with these types of team structures and lack in many platform knowledge. This is not good for your career growth. So, my suggestion is to move to another team periodically or to move to another company after 1 or 2 years of experience.
What are the tools you should learn to get a job in digital marketing companies?
Mostly, digital marketing companies do not expect any major software certification from the freshers. Because they knew that the students mostly do not have opportunities to use their required softwares or tools. But, if you have any experience, you will get benefits in the interview process.
Here are the few basic tools or software used in digital marketing companies,
Microsoft Excel: On a day-to-day basis, you need to use Microsoft Excel to prepare reports and analyze the ad campaign performance. So, it will be good if you have the basic knowledge. Additionally, you need to learn Microsoft PowerPoint, and Microsoft Word for presentation purposes.
Mostly, all offices provide the basic training for the required tools. Following are some additional tools.
Tableau Software: This software is used to prepare reports, and dashboards using large datasets. Limited companies are using this software. Learning this software will allow you to get a job with a higher salary.
Dataroma Software: This is also a software used to prepare reports, and dashboards using large datasets. Many data companies looking for experienced people on Dataroma.
Power BI: Power BI is a Microsoft software that is used to prepare reports and dashboards. If you mention Power BI in your resume, you will get additional power to select for your job.
Digital Marketing Terms and Concepts: Once you decide to join a digital advertising or digital marketing company, it could be more useful to understand digital advertising terms and concepts.
Tips: Your office only provides basic training about the above tools. But that is not enough for you to excel in a digital advertising company. So, take additional efforts to learn more about the above tools.
What are the platforms used in the digital marketing companies?
All digital advertising companies are doing paid promotions using various platforms. These platforms vary between the companies. Here, I will list the basic platforms for your reference.
Search Advertising: Google Search Ads
Display and Video Advertising: Google ads, DV360, StackAdapt, Amobee, Adform, etc.
Social Media Advertising: Facebook Ads Manager, Twitter Ads Manager, TikTok Ads Manager,.etc.
Email Marketing : Moosend, Mailchimp, etc
Content Writing Tools, SEO Tools.
You can’t access most of these platforms privately. After you join digital advertising companies, you will get the opportunity to use and learn.
How to prepare for an interview?
Mostly, digital marketing companies do not expect any platform experience from you. But, they expect Microsoft tools experience that is common. So, mention your experience in your resume.
Then they expect good communication and written skills from you. Because, most of the time you need to discuss with your clients. If you are good at it, you will mostly get a job in a digital advertising company.
My advice?
Most youngsters think software development is a high-salary domain in the IT industry. That’s not true friends, digital advertising and digital marketing domains also provide a good salary similar to the software development domain.
Once you enter a digital advertising company, all you need to do is “learn, test, learn”. Wherever you go, please do not stop learning. Always update you with current updates and technologies.
You have to show your knowledge on social media like LinkedIn, Facebook, Twitter, etc.
These kinds of activities help you to build good connections that will be good for your future.
I hope this article helps you to understand the digital marketing industry and get a job in this industry. If it is true, share your valuable thoughts in the comment section.
Thank You!
