Only a few e-commerce platforms in the world operate their own DSPs—and Amazon and Walmart lead this space. Their powerful first-party data and programmatic reach give brands unmatched targeting and advertising efficiency. This blog explores what sets these retail DSPs apart.
Carbon footprint is the amount of carbon emitted into the environment for running digital advertising campaigns.
Use Google Ads’ “competitive metrics” to compare your campaign performance with competitors and identify optimization opportunities for better results.
Bid Multiplier is an advanced feature available in most ad platforms that helps to increase or decrease the bid prices for specific campaign targeting.
Here, you will get all the necessary information about the Google Search Engine Antitrust case. Including the history, reason, judgment, and it’s impact.
Google postponed its timeline to remove the third party cookies from Q4, 2024 to Q1, 2025. Technical challenges in finding alternatives, and delays in getting approval from CMA are the main reasons for this postponement.
Checking the legitimacy of a website is crucial, especially when it garners high CTR but low conversions.
When you attend an interview for DV360 you must face this question in your interview. Including DV360, the strategy to reduce the CPA for your campaign on any DSP is similar.
Conversion API or Server Side API is a tool that allows advertisers to send user data [user ID, user interaction data] directly from their Website Server to the Ad Platform Server such as Facebook Server.
By following this instruction, you can protect your Adsense account from Invalid Activities such as Invalid Clicks, Invalid Traffic, etc
