Author: Sridaran Baskaran

Third party data provider’s data is very important to run effective ad campaigns. When advertisers use third party data then they should pay the data cost to the data provider. Many ad campaign platforms are currently available in the market and most of them follow the same data cost calculation method. To save the ad spend, the campaign managers should understand the data cost calculation. Here, I will explain to you the data cost calculation for various audience targeting conditions. But, you should check with your platform to make sure the data calculation method. This question is mostly asked in programmatic campaign manager’s interviews.

Third Party Data collected by various data providers helps the advertisers to target their users by their interest, purchase intent, demographics, etc.

Campaign Optimization : Performance is very important for every programmatic ad campaign. Some ad campaigns perform well from the start but most ad campaigns won’t perform well.

Low delivery may occur due to the targeting being incompatible with each other, low bid price, setup issues, etc. Every programmatic ad platform has a tool that shows bid exclusion reports in real time. By following a certain troubleshooting process we can fix the low delivery issue.

Choosing the right frequency cap is one of the important optimization factors for the digital advertising campaign success. Normally, campaign managers use 3 impressions/day or 7 impressions/week impression cap for their ad campaigns. But, Optimal frequency cap varies depending upon the campaign objective, flight duration, Targeting, Available Users, Product Health etc.

Ad Network and Ad Exchange are not exactly the same. Here, I have provided the difference between ad network and ad exchange very clearly.