How Do I Optimize DV360 Campaigns?
Here is the list of optimization steps to improve the campaigns on dv360. You can also use the same optimization steps in any DSP.
Author: Sridaran Baskaran
What is a dCPM? Why do we use dCPM?
dCPM stands for Dynamic Cost Per Mille. It’s a variant of the standard CPM pricing model. This dynamic pricing model provides more advantages to the advertisers to reach their goals.
Ad Free Social Media Platforms: Impacts On Digital Advertising
Many social media platforms adopted for ad free platforms. Experts believed that these models affect the digital advertising platforms.
How to calculate viewability? Here is the simple formula
You should know how to calculate viewability when you have a situation to run a digital advertising campaign. Like Impressions, Clicks, and Conversions, viewability is also an important metric to analyze and understand the effectiveness of a campaign.
What is Google Chrome’s IP Protection feature? and It’s impact on digital advertising
As part of Google’s privacy sandbox initiative, Google Chrome’s new IP Protection” feature is proposed and it is currently in a testing phase. This feature mainly focuses on hiding Chrome user’s IP addresses from third-party providers by re-routing the IP address.
Retarget Site Visitors on Connected TV: Why is it important?
many advertisers are interested in retargeting site visitors on Connected TV. They believe that this retargeting strategy will help to improve their performance.
What is Cheap Reach? How to identify it?
In programmatic advertising, cheap reach refers to the process of buying low-quality ad inventories at a low cost.
What is On Box Advertising? Impact of Amazon’s On Box Advertising in India
Companies print advertisements such as exciting offers and advertisements about the new products on the exterior of the packaging box, which is called “on box advertising.”It’s a form of out-of-home advertising.
What is bid duplication? How does it affect the programmatic advertising?
Bid duplication is the process of multiplying a single bid of a single ad impression into multiple bids by changing certain attributes in the bid request, which increases the ad revenue by creating more demand.
Google AdSense to Move to Pay-Per-Impression Model in 2024: What Publishers Can Expect
As per the recent announcement, Google AdSense will move to Pay-Per-Impression Model in 2024. In this article, we will discuss this change and what publishers can expect from this change.