How to calculate viewability? Here is the simple formula
You should know how to calculate viewability when you have a situation…
What is Google Chrome’s IP Protection feature? and It’s impact on digital advertising
As part of Google's privacy sandbox initiative, Google Chrome's new IP Protection"…
Retarget Site Visitors on Connected TV: Why is it important?
many advertisers are interested in retargeting site visitors on Connected TV. They…
What is Cheap Reach? How to identify it?
In programmatic advertising, cheap reach refers to the process of buying low-quality…
What is On Box Advertising? Impact of Amazon’s On Box Advertising in India
Companies print advertisements such as exciting offers and advertisements about the new…
What is bid duplication? How does it affect the programmatic advertising?
Bid duplication is the process of multiplying a single bid of a…
Google AdSense to Move to Pay-Per-Impression Model in 2024: What Publishers Can Expect
As per the recent announcement, Google AdSense will move to Pay-Per-Impression Model…
AI Empowers Video Level Contextual Advertising on CTV | IRIS.TV
This leading tech company IRIS.TV has now announced that advertisers from The…
9 Best Practices for Outstream Video Advertising
Outstream Video Advertising means the video ads are showing without video content…
What Causes a High CTR Campaign to Receive a Low Conversion Rate?
The conversion rate refers to the percentage of users click on an…