Sridaran Baskaran

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129 Articles

“Google Digital Coaches” Why India Should Launch Program Like This?

Small Businesses or entrepreneurs support the nation in many ways. So, their

Sridaran Baskaran Sridaran Baskaran

What Is Conversion Rate In Programmatic Advertising? How To Improve The Conversion Rate?

Conversion Rate is the percentage that tells how much percent of users

Sridaran Baskaran Sridaran Baskaran

Affinity vs In-Market Audience: When You Use Them?

Using an affinity audience, brands can show their ads to people who

Sridaran Baskaran Sridaran Baskaran

Frequency Capping – How Does It Work?

Frequency Capping is an option available on ad platforms like demand side

Sridaran Baskaran Sridaran Baskaran

CPM, CTR, VCR based Interview Questions and Answers

Digital Marketing Interview Questions : When you attend an interview for a

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What are the factors that will affect the performance of a CPA campaign?

Measuring campaign performance is very important for analyzing and optimizing digital ad

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What are event tags in campaign manager 360?

An event tag is an option available in campaign manager 360. Advertisers

Sridaran Baskaran Sridaran Baskaran

What is Ad Exchange? Ad Exchange Responsibilities In Digital Advertising Ecosystem

Simple we can tell, Ad Exchange is a digital marketplace where publishers

Sridaran Baskaran Sridaran Baskaran

What is the correct DV360 hierarchy?

Are you looking to know the correct DV360 hierarchy? Then, you landed

Sridaran Baskaran Sridaran Baskaran