Affinity vs In-Market Audience: When You Use Them?
Using an affinity audience, brands can show their ads to people who…
Frequency Capping – How Does It Work?
Frequency Capping is an option available on ad platforms like demand side…
CPM, CTR, VCR based Interview Questions and Answers
Digital Marketing Interview Questions : When you attend an interview for a…
What are the factors that will affect the performance of a CPA campaign?
Measuring campaign performance is very important for analyzing and optimizing digital ad…
What are event tags in campaign manager 360?
An event tag is an option available in campaign manager 360. Advertisers…
What is Ad Exchange? Ad Exchange Responsibilities In Digital Advertising Ecosystem
Simple we can tell, Ad Exchange is a digital marketplace where publishers…
Which campaign type will be beneficial for the advertiser? | Interview Question
Interview Question : The rate for the CPM campaign type is $8 and…
What is the correct DV360 hierarchy?
Are you looking to know the correct DV360 hierarchy? Then, you landed…
What Are Outstream Video Ads and How Do They Work?
Outstream video ads are embedded within non-video content, such as articles or…
VAST vs VPAID Exact Difference? | Interview Questions
One common interview question for the digital marketing job is “What is…