How To Check Legitimacy Of High CTR Websites?
Checking the legitimacy of a website is crucial, especially when it garners high CTR but low conversions.
Category: Interview Question
Your current CPA is $50, What are the possible ways to optimize towards a $10 CPA?
When you attend an interview for DV360 you must face this question in your interview. Including DV360, the strategy to reduce the CPA for your campaign on any DSP is similar.
What is the difference between programmatic advertising and digital advertising?
Programmatic advertising is the sub-division of digital advertising. In programmatic advertising, the advertisers can buy the ad space in real time using algorithms and technology.
Which of the following describes the viewability standard used by Amazon DSP?
Amazon DSP is one of the leading demand side platforms that follow the industry standard viewability measurements provided by MRC. MRCs standard for Display and Video ads widely accepted by Amazon DSP.
What are the 5 elements of programmatic advertising?
When you attend an interview for the post of “programmatic advertising” domain, you must hear this question “What are the elements of programmatic advertising?”. Without any confusion, you should tell at least 5 important elements. Further more, you need to tell the short explanation.
Which campaign type will be beneficial for the advertiser? | Interview Question
Interview Question : The rate for the CPM campaign type is $8 and $0.8 for the CPC campaign type. Impressions to be bought is 1,000,000. Now suppose the CTR is 5%. In this situation, which campaign type will be beneficial for the advertiser?Interview Question : The rate for the CPM campaign type is $8 and $0.8 for the CPC campaign type. Impressions to be bought is 1,000,000. Now suppose the CTR is 5%. In this situation, which campaign type will be beneficial for the advertiser?
What Are Outstream Video Ads and How Do They Work?
Outstream video ads are embedded within non-video content, such as articles or social media feeds. The outstream video ads play independently.
VAST vs VPAID Exact Difference? | Interview Questions
One common interview question for the digital marketing job is “What is the difference between VAST and VPAID?”. For this question, most people just tell the abbreviation for both terms instead of giving a practical answer. Here, I am trying to explain the exact difference between VAST and VPAID video tags and when we should use both tags. This article should be more helpful for cracking the interview. So, read it carefully and ask if you have any questions.
How Does Video Content Impact On Completion Rate?
Video Completion Rate is the key metric to understand the effectiveness of a video advertising campaign. After you optimize the video campaign at all levels sometimes VCR will not improve. DO YOU KNOW WHY? It’s because of the video ad content.
What are Intrusive Ads and Non-Intrusive Ads? Difference between Intrusive Ads vs Non-Intrusive Ads
When you access the website or mobile application, you may see advertisements. If those advertisements are disruptive to the user experience then those advertisements are called Intrusive Ads. Non-Intrusive ads are called “acceptable ads” and these types of ads don’t disrupt the user experience. These ads are designed in specific sizes, are less intrusive in design, do not expand abnormally, and do not play sound or video.