Why should we check the legitimacy of a website?

After generative AI and keyword research tools became more popular, many people or groups created websites that looked like premium websites. Their ultimate aim is to make money by showing ads on their website.

They use the AdSense loading method, the cookie loading method, and click intention ad placement to make more money. In this way, they try to cheat the demand side platforms to show ads on their websites.

Maybe your campaign gets a higher CTR from these websites. But, all these clicks are not useful for you.

By excluding these websites, you can deliver your ads on legitimate websites and receive a good CTR that has a high chance to convert. So, finding and excluding these fake websites is very important for campaign success.

But how do you check the legitimacy of a website?

1. Prepare a list of websites

First, run a detailed domain level performance report on your ad platform and identify the websites that have a high CTR but a low conversion rate. In my experience, we can pull this report in 5 to 10 minutes.

List down the top 10 or 20 websites based on their volume. Then start to validate the domain.

2. Website content and design

The first step is to check the website’s content, design, and navigation. As a digital marketer, we visited many websites. So, it can be very easy to identify fake websites.

But you can’t conclude the legitimacy of a website at this stage. If that website passes this step, move on to the next step.

3. Domain rank and age

Many online sources are available to check the age and domain rank of a website. For example, you can check these details on GoDaddy, WHOIS, ahrefs, etc.

If the website’s age is new, then it shouldn’t be legitimate.

4. Check contact info

Usually, legitimate websites share their contact address, phone number, and other details on their website. If they aren’t, then they won’t share the correct addresses, other details.

If the addresses are fake, then you have to consider excluding them.

5. Check ad placement

The illegitimate websites stuff more ads to generate more accidental clicks. This way, they generate more income from the ads.

Three ads per page are usual. If they stuffed more ads, then you have to consider excluding them.

6. Expert Opinion

If you have old campaigns, you can check the historical performance of a website. Also, you can get an expert opinion to determine the legitimacy of a website. Based on their recommendations, you can take action.

Conclusion

In my 11 years of experience, I faced high CTR and low conversion issues many times. I implemented many optimization strategies to fix this problem. One of the important solutions is to analyze the legitimacy of a website that generates more clicks.

It’s very easy to identify illegitimate websites by following the above steps. Some experts may identify the illegitimate websites at first sight. So, it’s always good to hear the experts opinions.

High CTR and low conversion are common problems in programmatic advertising. In that situation, identifying and excluding illegitimate websites are very important to save ad spend and acquire more conversions.

The post How To Check Legitimacy Of High CTR Websites? first appeared on Marketing Strategy.

Why should you optimize a CPA campaign?

You should optimize a CPA campaign to use your ad spend effectively. When your campaign’s CPA is low means your conversion is high. I will give you an example to understand this, 

Your campaign’s overall spend is $1000 and your campaign has received 100 conversions. In that case, your campaign’s CPA is $10. That means your campaign has spent $10 on average to acquire one conversion. 

CPA = Total Spend/Total Conversion 

Let’s take it, you optimized and reduced the CPA for this campaign to $5. In that situation, how many conversions you received? 200 conversions. 

Total Conversion = Total Spend/CPA 

So, when you reduce your campaign’s CPA your campaign will get more conversions. So only you need to optimize your campaign to reduce the CPA.

How to reduce the CPA of your DV360 campaign?

In the digital advertising industry, most job vacancies are available for DV360. So, this answer will help you to answer in the DV360 Interview. Note that you can apply a similar strategy to any DSP.

Some DV360 campaign managers set a very low CPA goal in their campaign at the start. This is not the correct way. When you set a very low CPA at the start, your campaign will aim to reach that CPA goal. So, it will restrict the delivery and aim to acquire the conversions. Mostly, this kind of campaign ends up with under-delivery with low performance. 

Whenever you start a performance campaign, you must set a reasonable goal (CPA). Once started, wait for one or two weeks to run. Suppose, your campaign is performing as you expected, you can slowly optimize your campaign to boost the performance. 

If not, it’s very important to analyze the campaign performance and make the necessary optimizations to improve the performance.

Bid Optimization

Let’s take it, initially, you kept the CPA goal as $15 and your campaign’s current CPA is about $15 or more. Also, this campaign delivered more impressions than we required. 

In that situation, your campaign has more opportunity for delivery. So, you can reduce the CPA goal slightly. For example, $12. When we change the CPA goal, it affects the current delivery pattern. So, suddenly do not reduce the more.

Creative Optimization

Many campaign managers ignore the creative part in their optimization. But, creatives play an important role in campaign performance. Creatives with compelling images and messages should help to bring more conversions. 

In DV360, you can use the A/B testing feature to test and optimize the creative performance. 

So, always focus on identifying and running the best creative that resonates best with your audience and brings more conversions.

Landing Page Optimization

Ad platform and all your strategies will help to bring audiences to the landing page. You have to optimize the landing pages to improve the conversion rate. For example, easy to navigate, places forms in the direct landing page, has less conversion journey, has good landing page speed, etc.

Site Optimization

To gain more conversions, you have to bring more users to your landing page. So, you have to improve the CTR. In your optimization part, run the site or app-level performance report and exclude the sites that have received low CTR.

I always start with site optimization when I tried to improve my campaigns performance.

Additional Optimization Tips

When you optimize your campaign, give time for optimizing. Then do the next optimization. Also, create more line items with different goals and targetings to identify the best targeting. 

Use different creative variations and continue to run the best performing creative sets.

Conclusion

To reduce CPA for your campaign, you have to optimize your campaign at various levels. By implementing the above strategies and closely monitoring the campaign performance, you can reduce the CPA of your campaign from $50 to $10.

Click and Join my WhatsApp Channel To Get The Latest Post Details.

The post Your current CPA is $50, What are the possible ways to optimize towards a $10 CPA? first appeared on Marketing Strategy.

What is digital advertising?

First I start with the known term digital advertising. So, what is digital advertising? Any advertising done through digital mediums like websites, social media platforms, email, search engines, mobile applications, etc is called digital advertising. 

Let’s take it,  you are a Gym owner and you decide to promote your Gym to invite more people to join. In that situation, you can run promotional advertisements on Facebook, send emails to known people, send promotional messages through WhatsApp and you can place your promotional advertisements on your website or applications, if you have. 

Here, everything is done through digital medium. So, we can call all types of promotional as Digital Advertising.

What is programmatic advertising?

Programmatic advertising is the sub-division of digital advertising. In programmatic advertising, the advertisers can buy the ad space in real time using algorithms and technology.

Let’s take the same example, you are a Gym owner and you decide to promote your gym to invite more people to join. In traditional digital advertising, the gym owner needs to manually select the fitness related websites to display his ads. But in programmatic advertising, the advertiser can identify the people recently searching for fitness online and display ads to them on the websites they are visiting. All these processes are done in real-time. 

Programmatic advertising is a broad matter. If you have an interest in learning programmatic advertising, there is a free programmatic advertising course for you.

The post What is the difference between programmatic advertising and digital advertising? first appeared on Marketing Strategy.

What Is Viewability?

Viewability is the percentage that tells how much percent of measurable impressions actually viewed by the user. The eligibility for viewable impressions is provided by the MRC. 

Read More : How to calculate viewability? Why viewability is important?

What are the viewability standard used by Amazon DSP?

MRC [Media Rating Council] is an independent, nonprofit organization that creates industry standards and guidelines for the advertising industry. It’s primary focus is transparency and accuracy. 

MRC is also collect data from various vendors and verify whether industry standard is followed or not. Also, it supports research initiatives to improve the current system. 

What is #Viewability? How To Calculate #Viewability?

Viewability is a crucial metric in digital advertising that shows how much percentage of impressions actually seen by the users.

Read more here : https://t.co/fLPzN9k6S5#dsp #digitaladvertising #digitalads

— Sri Marketing Strategy (@DigiAdvCourse) October 5, 2023

The following are viewability standards declared by MRC and followed by Amazon DSP,

Display Ads : At least 50% of the ad’s pixels must be visible in the browser window for a continuous 1 second.

Video Ads :  At least 50% of the ad’s pixels must be visible in the browser window for a continuous 2 seconds.

Large Ads : At least 30% of the ad’s pixels must be visible in the browser window for 1 second.

What are the viewability measurement partners available in Amazon DSP?

As with other demand side platforms, various viewability measurement partners are available in Amazon DSP. 

1. Moat
2. Integral Ad Science
3. Doubleverify
4. Comscore 

You can choose any of the above viewability measurement providers for your campaign to monitor the viewability.

Conclusion

Viewability is one of the key metrics to verify the effectiveness of a digital advertising campaign. In particular, viewability should be higher for branding campaigns. Including Amazon DSP, you can measure the viewability with the help of above mentioned measurement partners. Amazon DSP also follows the same MRCs viewability standard to calculate the viewability.

The post Which of the following describes the viewability standard used by Amazon DSP? first appeared on Marketing Strategy.

Here, I will help you to answer this question. 

Top 5 Important Elements Of Programmatic Advertising

In this article we are going to discuss about the important elements of programmatic advertising. Firstly, below are the 5 important elements of programmatic advertising. However, I give explanation for each element.

1. DSP [Demand Side Platform]
2. SSP [Supply Side Platform]
3. Ad Exchanges/Inventory Sources
4. RTB [Real Time Bidding]
5. Data Providers

DSP [Demand Side Platform]

Demand Side Platforms are the software platforms that advertisers used to buy the ad inventories in a real time auction. In the Demand Side Platforms, advertisers are able to set their campaigns with targetings. Targetings are the rules to buy an ad inventory. [Subsequently you can Read More : Demand Side Platforms]

SSP [Supply Side Platform]

Supply Side Platforms are the software platforms that publishers used to sell their ad inventories in an automated way. Publishers can connect with multiple demand side platforms, helping them to maximize their ad revenue. [Subsequently you can Read More : Supply Side Platforms]

Ad Exchanges/Inventory Sources

Both advertisers and publishers connected here to buy and sell the ad inventories in a real time. In ad exchanges only the Real Time Bidding happens. [Subsequently you can read more about : Ad Network VS Ad Exchange]

RTB [Real Time Bidding]

RTB is a process to buy the ad space in a real time auction. For example, advertisers from multiple DSPs bid on a single ad space when their targets are met and the real time auction happens in the ad exchanges. As a result, who bid higher will win the auction and their ad will display on a particular ad space. [Subsequently you can Read More : Real Time Bidding]

Data Providers

Data Providers collect, organize data about the online behaviors of users from various sources. Demand Side Platforms partnered with multiple data providers to give the facility to use third party data. Advertisers can use the required data from any data providers by paying a small price. 

In conclusion, DSP, SSP, Ad Exchange, RTB, Data providers are the first 5 important elements of programmatic advertising. In addition to the above 5 important elements few other elements like ad server, ad, DMP, reporting are also there.

There are many interview questions for programmatic advertising available here.

Free Programmatic Advertising Course Available Here

The post What are the 5 elements of programmatic advertising? first appeared on Marketing Strategy.

Are you an experienced digital marketer? If so, you must face the scenario based interview questions in your interviews. Here, I am trying to answer the scenario based questions that may be asked in interviews. My goal is very simple, by reading my post you will know the answer to the below question and also, you will get knowledge to face that kind of question in your interviews.

I need one help from you all. If you faced any scenario based questions in your interviews please share them in the comment section.

Interview Question : 

The rate for the CPM campaign type is $8 and $0.8 for the CPC campaign type.

Impressions to be bought is 1,000,000. Now suppose the CTR is 5%. In this situation, which campaign type will be beneficial for the advertiser?

Answer: As per this scenario CPM type is beneficial for the advertiser.

FREE PROGRAMMATIC ADVERTISING COURSE

Explanation : 

Advertisers spend money on digital advertising to improve their business revenue. So, lower ad spending will always be beneficial to advertisers.

To find the beneficial campaign type for the advertiser, we need to calculate the total cost for each campaign type.

From the given question we get below information,

Total Impression = 1,000,000

CPM = $8 

CPC = 0.8

CTR = 5% 

Cost Calculation For CPM Type Campaign : 

Total Impression = 1,000,000

CPM =$8

We can calculate the total cost by the simple formula Cost = Total Impressions/1000*CPM Rate

Total Cost = 1000000/1000*8

Total Cost = $8000

Cost Calculation For CPC Type Campaign : 

To calculate the cost for the CPC type campaign, we need to find the total clicks. Here, we have the total impressions and CTR details. From these two values, we can easily calculate the total clicks. 

Total Clicks = Total Impressions * CTR

Total Clicks = 1,000,000 * 5%

Total Clicks = 50000

The given CPC is $0.8. So, we can calculate the total cost below,

Total Cost = Total Clicks * CPC

Tota Cost = 50000 * 0.8

Total Cost = $40000

Which campaign type is beneficial?

We have calculated the total cost for each campaign type, 

Total Cost For CPM Type Campaign:  $8000

Total Cost For CPC Type Campaign:  $40000

The total cost for a CPM type campaign is low compared with the total cost for a CPC type campaign. As per the given scenario, the CPM campaign type will be more beneficial for the advertiser.

The numbers in the scenario may differ. So, before answering this question please do the above calculation. Based on the result decide the beneficial campaign type for the advertiser.

Let’s consider, the CTR in the above scenario is 0.3% the entire answer will differ.

Total Clicks = Total Impression * CTR

Total Clicks = 1,000,000 * 0.3%

Total Clicks = 3000

Total Cost = Total Clicks * CPC

Total Cost = 3000*0.8

Total Cost = $2400

Total Cost For CPM Type Campaign:  $8000

Total Cost For CPC Type Campaign:  $2400

In this scenario, the CPC campaign type will be more beneficial to the advertiser.

I hope this post helped you to understand and answer the above scenario based digital advertising question. If yes, please comment with your thoughts. Also, mention if you have any scenario based questions.

Sridaran Baskaran

The post Which campaign type will be beneficial for the advertiser? | Interview Question first appeared on Marketing Strategy.

In this blog post, we will discuss what outstream video advertising is, how it works, its benefits and potential drawbacks for advertisers and publishers.

What are Outstream Video Ads?

As I said before, two types of video ads are currently available. One is, Instream video ads and the other is, Outstream video ads. Instream video ads refer to the ads that are shown in the video stream. For example, When you see video’s on youtube you can see ads before, mid, and end of the video and these ads are called Instream Ads. So, instream video ads always require video content to serve. 

Instead, Outstream video ads are embedded within non-video content, such as articles or social media feeds. The outstream video ads play independently and are triggered by user behavior, such as scrolling or hovering over a particular area of the page.

Outstream video ads can appear in different formats, including in-article, in-feed, and interstitial. In-article outstream video ads appear within the text of an article and are triggered when the user scrolls to a certain point in the content. In-feed outstream video ads appear within a social media feed and are triggered when the user scrolls through the feed. Interstitial outstream video ads appear between pages and are triggered when the user clicks to navigate to another page.

Also, it’s possible to show video ads on the page or app which are not have any video content. Overall, outstream video ads are a flexible and cost-effective way for advertisers to reach their target audience.

How Do Outstream Video Ads Work?

The outstream video ads are delivered through a video ad server. To play the video ad within a non-video content, the ad server uses a combination of HTML, CSS, and JavaScript to create an overlay on top of the webpage. This overlay acts as the video player for the outstream video ad, providing the user with a way to view the video without leaving the page.

Using outstream video ads, the publishers can display video ads on their websites and make good money. These outstream video ads are triggered by user behavior like scrolling, hovering over a certain place and, etc.

Benefits of Outstream Video Ads

1. Publishers can show video ads on their website even though they do have any video content on their page. So, they can earn more using these outstream video ads. 

2. Advertisers can reach their customers & show video ads when they are in non-video content available sites. It gives additional opportunities to reach their customers. 

3. Due to outstream ads possibility, video inventory has increased. So, advertisers can deliver their video ads more flexible and cost-effective way. 

4. Outstream video ads are triggered by user behavior and only appear when the user is engaged with the content. This ensures that the user sees the ad and can improve the ad viewability rate.

Conclusion

Outstream video ads are helpful for both publishers and advertisers to improve user engagement, increase revenue, and drive brand awareness. It’s a more flexible and cost-effective way to reach target audiences and a solution to ad viewability challenges.

What is the difference between outstream and pre roll video?

Read More VAST vs VPAID Exact Difference? 

The post What Are Outstream Video Ads and How Do They Work? first appeared on Marketing Strategy.

One common interview question for the digital marketing job is “What is the difference between VAST and VPAID?”. For this question, most people just tell the abbreviation for both terms instead of giving a practical answer. Here, I am trying to explain the exact difference between VAST and VPAID video tags and when advertisers use both tags. This article should be more helpful for cracking the interview. So, read it carefully and ask if you have any questions.

FREE PROGRAMMATIC ADVERTISING COURSE

What are Instream and Outstream video ads?

You must know the difference between instream and outstream video ads to understand the purpose of vast and vpaid video tags. 

Instream Video Ads:  Instream video ads refer to the ads that are shown within video stream. A good example of an instream ad is the ad you are seeing before, mid, and end of the youtube videos. The instream ads always require video content to serve. 

Outstream Video Ads: Outstream video ads refer to the ads that are shown outside of a video stream. Can deliver outstream ads to pages that do not have video content. So, these ads are typically playing between paragraphs of a website page or in a mobile app. Video ads that are appearing in social media feeds are also called Outstream ads.

What is the difference between a vast video tag and vpaid video tag?

In which situation do we need to use vast tag and vpaid tag?

What tools can you use to test a tag? | Adops Tools

What Are Outstream Video Ads and How Do They Work?

Sridaran Baskaran

The post VAST vs VPAID Exact Difference? | Interview Questions first appeared on Marketing Strategy.

Video Advertising is part of a digital advertising strategy because it is more suitable for branding. The video completion rate measures the percentage of viewers who really watch your video from start to end. The below factors really impact the VCR of a video ad campaign,

1. Platform Efficiency
2. Targeting
3. Bid Price
4. Ad Content
5. Audience Base

Users only watch the full video advertisement when the content in the video advertisement is more exciting and holding their attention. In this post, we will discuss the role of video content in driving high completion rates. So, this post will help both marketers and also ad campaign managers.

What is the Video Completion Rate?

Video Completion Rate is the percentage that tells how much percentage of users who have seen the video ad potentially watch the video from start to end. For example, the video ad has been shown to 1000 users and only 500 users watched the video content from start to end means the video completion rate is 50%. 

Video Completion Rate = Complete Views/ Impressions 

Along with the video completion rate, the below metrics are also available to measure the performance of video ad campaigns. 

> 25% Complete 

> 50% Complete 

> 75% Complete 

Read More How to calculate Video Completion Rate? What is a good Video Completion Rate?

As we said above, a higher completion rate is a very good sign for a successful video ad campaign. Ad campaign managers optimize video campaigns in many ways to increase the video completion rate. For example, they try different bid strategies, different audience groups, and frequency caps to find the best targeting setting for their video ad campaign. But, finding the correct audience, and bid strategy alone does not help to increase the completion rate. Because video content also plays an important role in improving the video completion rate.

What are the important components of Video Ads?

For example, the below video components are very important for receiving a higher video completion rate. 

1. Video Length

2. Relevancy 

3. Storytelling  

4. Video Quality 

5. Video Visuals

1. The role of video length 

If you are an ad campaign manager then you should know the impact of video length on video completion rate. It’s very easier to get a higher video completion rate with short videos. Because viewers are more likely to stick with short videos. Otherside, longer videos are helpful to provide more information and value. But, it could affect the video completion rate. So, marketers should understand the impacts of video length and give importance to video length when they plan to run video ads. 

When you run a video on social media platforms like TikTok or Facebook then you should give more importance to video length and you should use short videos because most social media viewers are interested to watch short videos.

If you want to provide more in-depth information and value to your viewers then you should use longer videos. But, your video length leads to a lower completion rate and you should be aware of it. To overcome the disadvantage of long video duration, you should create your video’s more interesting. 

The suitable video length for the social media platform is less than 60 seconds. 

The suitable video length for video ads running on the display platform is 15 seconds to 30 seconds. 

The suitable video length for the explainer videos should be 60 seconds to 120 seconds. But, this kind of video should contain more detailed information.

2. Relevance to audience interest

Every time you can’t force the user to watch the video ad from start to end. So, the video ad should be relevant to the user’s interest or answer their question or be related to their needs to encourage them to watch the video fully. So, relevancy is one of the key points in video content. 

Target Correct Audience: You can’t make a suitable video for all users. So, based on your brand select your audience and find their interest. Based on their interest, make a video and show it to them.

3. Storytelling

People love to hear stories. That is why marketers mostly make their videos based on storytelling concepts. It encourages the audiences to watch the video ads completely without boring them.

•  Your video emotionally connects with the audience to increase the CVR

•  Brand success stories also attract more audiences

•  Branding with social awareness content is also a great key point to encourage the audience to watch your video fully.

4. Video Quality 

Video quality is one of the important factors to get a higher completion rate. Poor video quality videos distract the viewers and difficult to stay engaged. Good-quality videos enhance the viewing experience which helps to increase the completion rate. 

Marketers should invest in equipment such as cameras, computers, and software to produce high-quality videos. 

Video export settings also play an important role in Video Quality. So, you should make your videos based on the requirements of the platform. 

People’s perception of your brand is related to the video quality. So, poor-quality videos can affect people’s perception of your brand or organization.

5. Video Visuals

A good visual in the video can make a significant impact on the completion rate. Because video visuals engage the users and keep them interested to watch the videos. A wide variety of video editing tools are available online to add a great visual experience to your videos. 

The use of great visuals in your video increases the viewer’s interest and encourages them to watch the video further. So, visual effects in the video help to increasing the video completion rate. 

Adding a variety of visuals like charts, animations, and graphics keeps your video more interesting and visually appealing.

Conclusion

The intent of the video will be accomplished when users watch the video fully. So, marketers analyze the video’s performance based on the completion rate. Normally, users are not interested to watch the videos fully. Because it takes their time. But, they do watch full videos when it is based on their interest or answer to their needs or viral content. So, video content is very important for driving high completion rates.

1. Video Length is a main factor in improving the completion rate. So, work with your video and reduce the length as much as possible. 
2. Storytelling is a powerful way for improving user interest. To drive a high completion rate, the way you convey the message is very important. 
3. Make your video more relevant to your audience’s interest. That encourages them to watch the videos fully. 
4. Adding visuals like charts, and animation is an important factor in driving a high completion rate. 
5. Publishing videos with good quality helps to improve the audience’s perception of the brand and also helps to increase the completion rate.

In this post, I wrote about the importance of video ad campaigns to gain better VCR. When you optimize your video ad campaign please keep in mind that the video ad content is also important for gaining better VCR.

How To Optimize The Video Ad Campaign To Get Better VCR?

Sridaran Baskaran

The post How Does Video Content Impact On Completion Rate? first appeared on Marketing Strategy.

What are Intrusive Ads?

When you access the website or mobile application, you may see advertisements. If those advertisements are disruptive to the user experience then those advertisements are called Intrusive Ads. 

Example of Intrusive Ads : 

> Popup Window Ads

> Full Screen Expandable Ads

> Auto-play video or audio ads 

Typically, users come to the website or applications to access the content. But, the above type of ad disturbs the users from accessing the content. Mostly, we see these kinds of intrusive ads while surfing movie download sites, news sites, apps download sites, and free mobile applications. 

Popup Window Ads: When you are in mid of the article, suddenly a popup ad will open and hide the article. 

Auto-play video or Audio Ads: When you try to listen to the video content on the website, a video or audio ad play in the background and it disturbs you to hear the actual video. 

These intrusive ads not only disturb you but also affect the device’s performance. Mostly, these kinds of problems occur on mobile devices. So, the mobile device is struggling to load the website content, drains battery power quickly, consumes more data, etc. 

To avoid the problems of intrusive ads, many users started to use “Ad – Blockers”. Ad blockers are programs that block unwanted intrusive ads and help to improve the user experience.

What are Non-Intrusive Ads?

Non-Intrusive ads are called “acceptable ads” and these types of ads don’t disrupt the user experience. These ads are designed in specific sizes, are less intrusive in design, do not expand abnormally, and do not play sound or video. 

Certain ad blockers like “Adblock Plus” blocks intrusive ads but they allow non-intrusive ads. So, the publisher’s revenue won’t affect when using this ad blocker. 

Non-Intrusive ads are beneficial for advertisers and publishers. Advertisers can show their advertisements without disturbing the user experience. Also, the chance for ad engagement is very higher when advertisers use non-intrusive ads. Otherside, users won’t use ad blockers when they see non-intrusive ads. So, publishers can earn more money by displaying ads on their websites or mobile applications.

Difference between Intrusive Ads vs Non-Intrusive Ads 

Conclusion

Intrusive ads always disturb user’s experience when they read the content. Advertisers spend huge money on digital advertising. So, displaying ads in a proper way is more important to maintain brand quality. This kind of intrusive ad affects brand quality. Also, intrusive ads create negative thoughts about the website or mobile application. So, user revisit will be affected by these kinds of ads. It leads to lower website traffic. Finally, intrusive ads are not good for both publishers and advertisers.

Sridaran Baskaran

The post What are Intrusive Ads and Non-Intrusive Ads? Difference between Intrusive Ads vs Non-Intrusive Ads first appeared on Marketing Strategy.