Only a few e-commerce platforms in the world operate their own DSPs—and Amazon and Walmart lead this space. Their powerful first-party data and programmatic reach give brands unmatched targeting and advertising efficiency. This blog explores what sets these retail DSPs apart.
Bid Multiplier is an advanced feature available in most ad platforms that helps to increase or decrease the bid prices for specific campaign targeting.
Checking the legitimacy of a website is crucial, especially when it garners high CTR but low conversions.
Conversion API or Server Side API is a tool that allows advertisers to send user data [user ID, user interaction data] directly from their Website Server to the Ad Platform Server such as Facebook Server.
The expansion for PMP is “private market place”. It’s a subcategory of programmatic advertising, where publishers make their inventory only available to the selected advertisers on an invitation-only basis.
Understanding the difference between outstream and pre roll video is very important for running a video campaign. Here, you will get the exact explanation.
VTR and VCR are the most common metrics to understand the effectiveness of a video campaign. Understanding these two metrics helps you to track the video campaign performance and optimize.
UID 2.0 is the recommended alternative solutions for cookieless advertising by Trade Desk. Here, I have explained the workflow more practically.
Here is the list of optimization steps to improve the campaigns on dv360. You can also use the same optimization steps in any DSP.
dCPM stands for Dynamic Cost Per Mille. It’s a variant of the standard CPM pricing model. This dynamic pricing model provides more advantages to the advertisers to reach their goals.
