Latest Programmatic Advertising News
What is Bid Multiplier? How does it work?
Bid Multiplier is an advanced feature available in most ad platforms that…
How To Check Legitimacy Of High CTR Websites?
Checking the legitimacy of a website is crucial, especially when it garners…
What is Conversion API? Is it an alternative to Cookieless Advertising?
Conversion API or Server Side API is a tool that allows advertisers…
What is a private marketplace (PMP) in programmatic advertising?
The expansion for PMP is "private market place". It's a subcategory of…
What is the difference between outstream and pre roll video?
Understanding the difference between outstream and pre roll video is very important…
What is the difference between VTR and VCR?
VTR and VCR are the most common metrics to understand the effectiveness…
How does trade desk UID 2.0 work? | Unified 2.0
UID 2.0 is the recommended alternative solutions for cookieless advertising by Trade…
How Do I Optimize DV360 Campaigns?
Here is the list of optimization steps to improve the campaigns on…
How to calculate viewability? Here is the simple formula
You should know how to calculate viewability when you have a situation…