Retarget Site Visitors on Connected TV: Why is it important?
many advertisers are interested in retargeting site visitors on Connected TV. They…
What is Cheap Reach? How to identify it?
In programmatic advertising, cheap reach refers to the process of buying low-quality…
What is bid duplication? How does it affect the programmatic advertising?
Bid duplication is the process of multiplying a single bid of a…
9 Best Practices for Outstream Video Advertising
Outstream Video Advertising means the video ads are showing without video content…
What Causes a High CTR Campaign to Receive a Low Conversion Rate?
The conversion rate refers to the percentage of users click on an…
What is “Yahoo Backstage” Program? How Does It Affect SSP and Advertisers?
Under this program, Yahoo integrates large-scale premium publishers with its Yahoo DSP…
What is FLoC? How Does FLoC work?
FLoC is a Privacy Sandbox initiative that focuses on interest based advertising…
Cookieless World: What Are The Alternatives Available For Digital Advertising?
As we are near to the cookieless world, digital advertising experts are…
What Is Conversion Rate In Programmatic Advertising? How To Improve The Conversion Rate?
Conversion Rate is the percentage that tells how much percent of users…
Frequency Capping – How Does It Work?
Frequency Capping is an option available on ad platforms like demand side…