Programmatic Advertising

Latest Programmatic Advertising News

Retarget Site Visitors on Connected TV: Why is it important?

many advertisers are interested in retargeting site visitors on Connected TV. They

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What is Cheap Reach? How to identify it?

In programmatic advertising, cheap reach refers to the process of buying low-quality

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What is bid duplication? How does it affect the programmatic advertising?

Bid duplication is the process of multiplying a single bid of a

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9 Best Practices for Outstream Video Advertising

Outstream Video Advertising means the video ads are showing without video content

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What Causes a High CTR Campaign to Receive a Low Conversion Rate?

The conversion rate refers to the percentage of users click on an

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What is “Yahoo Backstage” Program? How Does It Affect SSP and Advertisers?

Under this program, Yahoo integrates large-scale premium publishers with its Yahoo DSP

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What is FLoC? How Does FLoC work?

FLoC is a Privacy Sandbox initiative that focuses on interest based advertising

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What Is Conversion Rate In Programmatic Advertising? How To Improve The Conversion Rate?

Conversion Rate is the percentage that tells how much percent of users

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Frequency Capping – How Does It Work?

Frequency Capping is an option available on ad platforms like demand side

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