You should know how to calculate viewability when you have a situation to run a digital advertising campaign. Like Impressions, Clicks, and Conversions, viewability is also an important metric to analyze and understand the effectiveness of a campaign.
many advertisers are interested in retargeting site visitors on Connected TV. They believe that this retargeting strategy will help to improve their performance.
In programmatic advertising, cheap reach refers to the process of buying low-quality ad inventories at a low cost.
Bid duplication is the process of multiplying a single bid of a single ad impression into multiple bids by changing certain attributes in the bid request, which increases the ad revenue by creating more demand.
Outstream Video Advertising means the video ads are showing without video content and this is just the opposite of Instream Video Advertising.
The conversion rate refers to the percentage of users click on an ad do the desired action on the client’s landing page.
Under this program, Yahoo integrates large-scale premium publishers with its Yahoo DSP which means there is no role for the SSP. So, the advertisers under the Yahoo DSP can directly access these premium inventories.
FLoC is a Privacy Sandbox initiative that focuses on interest based advertising on third party cookieless world while protecting user’s privacy.
As we are near to the cookieless world, digital advertising experts are looking for alternatives to reach their potential customers as they did in the cookie world.
Conversion Rate is the percentage that tells how much percent of users who clicked the ads did the desired action such as form submission, purchase etc on a client website. Conversion Rate is one of the key metrics to measure the effectiveness of programmatic ad campaigns. By measuring this metric, you can optimize your campaign to improve conversions.
