Frequency Capping – How Does It Work?
Frequency Capping is an option available on ad platforms like demand side platforms that helps to limit the number of times users sees ads from the same campaign in a particular period of time.
Category: Programmatic Advertising
CPM, CTR, VCR based Interview Questions and Answers
Digital Marketing Interview Questions : When you attend an interview for a digital marketing job, you must be ready to face the below kind of scenario based interview questions. These questions are common and a little bit tricky to answer but if you do calculations before answering these kinds of questions then it will be easy. In this blog post, I shared some interview questions based on CPM, CTR, and VCR. Also, guide you to answer those questions very quickly and correctly.
What are the factors that will affect the performance of a CPA campaign?
Measuring campaign performance is very important for analyzing and optimizing digital ad campaigns. CPA is an important metric to track the performance of a conversion campaign. CPA is the cost, how much advertisers spent for acquiring one action. Lower CPA cost is good for conversion campaigns. Various factors are important for getting a good CPA.
What is Ad Exchange? Ad Exchange Responsibilities In Digital Advertising Ecosystem
Simple we can tell, Ad Exchange is a digital marketplace where publishers can sell their ad inventory and advertisers can buy the ad inventory to show their ads in real time. It allows the advertisers to bid on ad space, the highest bidder winning the auction and displaying their advertisement.
Which campaign type will be beneficial for the advertiser? | Interview Question
Interview Question : The rate for the CPM campaign type is $8 and $0.8 for the CPC campaign type. Impressions to be bought is 1,000,000. Now suppose the CTR is 5%. In this situation, which campaign type will be beneficial for the advertiser?Interview Question : The rate for the CPM campaign type is $8 and $0.8 for the CPC campaign type. Impressions to be bought is 1,000,000. Now suppose the CTR is 5%. In this situation, which campaign type will be beneficial for the advertiser?
What Are Outstream Video Ads and How Do They Work?
Outstream video ads are embedded within non-video content, such as articles or social media feeds. The outstream video ads play independently.
VAST vs VPAID Exact Difference? | Interview Questions
One common interview question for the digital marketing job is “What is the difference between VAST and VPAID?”. For this question, most people just tell the abbreviation for both terms instead of giving a practical answer. Here, I am trying to explain the exact difference between VAST and VPAID video tags and when we should use both tags. This article should be more helpful for cracking the interview. So, read it carefully and ask if you have any questions.
100 Digital Advertising Terms You Should Know In 2024
Are you eager to learn digital advertising? If so, you should know about the basic advertising terms in order to understand the process of digital advertising. Here, I have listed 100 digital advertising terms. These 100 digital advertising terms are good at the beginner level. Also, I have shared links for most of the terms. By clicking those links you can read more about the terms.
How Does Video Content Impact On Completion Rate?
Video Completion Rate is the key metric to understand the effectiveness of a video advertising campaign. After you optimize the video campaign at all levels sometimes VCR will not improve. DO YOU KNOW WHY? It’s because of the video ad content.
What is campaign pacing in digital advertising? Sample pacing tracker attached
Track your digital ad campaign pacing is important for reaching your goal at the right time. Managers maintain a pacing tracker to run campaign effectively.