Latest Programmatic Advertising News
How do you measure the success of a digital advertising campaign?
It’s very important to measure the digital advertising campaign’s performance in order…
Iframe Vs Javascript Tags – What are the differences between both tags?
Mostly we work around Iframe and Javascript tags. Its very useful if…
What is Exit Traffic? Advantages Of Exit Traffic
Exit traffic is the number of visitors who leave the website very…
The Basics of Geofencing for Advertising: A Beginner’s Guide
Geofencing uses location data to determine whether or not a device is…
What is Ad Verification? How does it work? Top ad verification vendors list
Ad verification is the process ensuring that the ads are showing on…
What is eCPM? How to Calculate eCPM? How to reduce eCPM?
eCPM stands for effective cost for thousand impressions/effective cost per mille. How…
Can you explain the difference between CPC and CPM advertising?
This is just something how advertiser going to pay for running their…
How To Calculate Video Completion Rate?
Video Completion Rate (VCR) is a unique measure for evaluating the effectiveness…
Tools to preview third party ad tags? | Adops Tools
Here, I walk you through the industries best tools to preview third…
What is a Deal Id? What are the Deal Id Types available?
A deal id is a Unique Identifier generated by the publisher after…