Programmatic Advertising - Marketing Strategy

Interview Question Programmatic Advertising

What are Intrusive Ads and Non-Intrusive Ads? Difference between Intrusive Ads vs Non-Intrusive Ads

When you access the website or mobile application, you may see advertisements. If those advertisements are disruptive to the user experience then those advertisements are called Intrusive Ads. Non-Intrusive ads are called “acceptable ads” and these types of ads don’t disrupt the user experience. These ads are designed in specific sizes, are less intrusive in design, do not expand abnormally, and do not play sound or video.

bySridaran BaskaranJanuary 24, 2023May 31, 2023

Digital Marketing News Interview Question Programmatic Advertising

How do you measure the success of a digital advertising campaign?

It’s very important to measure the digital advertising campaign’s performance in order to understand whether your campaign meets your goal or not, which targeting performed better, what are ways available to improve the performance, and also, it helps to take decisions for your future campaigns.

bySridaran BaskaranJanuary 22, 2023May 31, 2023

Interview Question Programmatic Advertising

Iframe Vs Javascript Tags – What are the differences between both tags?

Mostly we work around Iframe and Javascript tags. Its very useful if we knew the difference between Iframe vs Javascript tags to use them appropriately.

bySridaran BaskaranJanuary 21, 2023October 6, 2023

Programmatic Advertising

What is Exit Traffic? Advantages Of Exit Traffic

Exit traffic is the number of visitors who leave the website very quickly or visit just one page. It shows how effectively users stay on your website.

bySridaran BaskaranJanuary 12, 2023October 6, 2023

Programmatic Advertising

The Basics of Geofencing for Advertising: A Beginner’s Guide

Geofencing uses location data to determine whether or not a device is within a specific geographic area, or “geofence.” This data can be obtained from a variety of sources, including GPS (Global Positioning System), Wi-Fi, and cellular tower triangulation.

bySridaran BaskaranJanuary 12, 2023October 6, 2023

Programmatic Advertising

What is Ad Verification? How does it work? Top ad verification vendors list

Ad verification is the process ensuring that the ads are showing on the right website, right places, and in the right context, etc.

bySridaran BaskaranJanuary 11, 2023October 6, 2023

Programmatic Advertising

What is eCPM? How to Calculate eCPM? How to reduce eCPM?

eCPM stands for effective cost for thousand impressions/effective cost per mille. How much the advertiser spent to deliver a thousand impressions is eCPM.

bySridaran BaskaranJanuary 6, 2023October 6, 2023

Programmatic Advertising

Can you explain the difference between CPC and CPM advertising?

This is just something how advertiser going to pay for running their campaigns. For branding campaigns they will use CPM model, for traffic campaigns they will use CPC model.

bySridaran BaskaranJanuary 1, 2023October 15, 2023

Programmatic Advertising

How To Calculate Video Completion Rate?

Video Completion Rate (VCR) is a unique measure for evaluating the effectiveness of a video campaign. Using this simple formula you can calculate video completion rate.

bySridaran BaskaranDecember 21, 2022October 15, 2023

Programmatic Advertising

Tools to preview third party ad tags? | Adops Tools

Here, I walk you through the industries best tools to preview third party ad tags. Using these tools, you can check the creative preview along with creative spec.

bySridaran BaskaranDecember 16, 2022October 6, 2023