A deal id is a Unique Identifier generated by the publisher after the negotiation between buyer and publisher gets over. Publishers create the deal id on the supply side platform and share the deal id with the buyer. Buyers traffic this deal id in the demand side platform and associate this deal id to a ad campaign. Buyers ad campaign identify the incoming bids using this deal id identifier and participate in the auction.
Video Completion Rate (VCR) is a crucial measure for evaluating the effectiveness of a video campaign, and optimizing it can significantly enhance the campaign’s success.
Viewability is a crucial metric in digital advertising that shows how much percentage of impressions actually seen by the users.
In short, piggybacking is a technique that helps third parties to track the data from the website without implementing their pixel on the website. The primary pixel or container tag implemented on the website loads the piggybacked pixels in real-time. So, there shouldn’t be any latency in data delivery.
CTR is the primary indicator for understanding the campaign performance. So, optimizing campaign towards High CTR is important for every ad campaign’s success.
The website or application owners need to mention the authorized digital seller’s information in a text file and upload them to the hosting server to make the file publicly available.
Human Error is common in every work. But, the mistakes should be reduced when your experience increases. If you make the same mistakes again and again then there is no difference between you and a fresher. Based on my previous experiences, I have shared a few common setup mistakes everyone made when setting up the ad campaigns. These suggestions will help you to become a good campaign manager from the start. Flight and Budget, All level active, Forecaster, Incorrect Targeting, Incorrect Ads, Pacing check discussed here.
Third party data provider’s data is very important to run effective ad campaigns. When advertisers use third party data then they should pay the data cost to the data provider. Many ad campaign platforms are currently available in the market and most of them follow the same data cost calculation method. To save the ad spend, the campaign managers should understand the data cost calculation. Here, I will explain to you the data cost calculation for various audience targeting conditions. But, you should check with your platform to make sure the data calculation method. This question is mostly asked in programmatic campaign manager’s interviews.
Third Party Data collected by various data providers helps the advertisers to target their users by their interest, purchase intent, demographics, etc.
Campaign Optimization : Performance is very important for every programmatic ad campaign. Some ad campaigns perform well from the start but most ad campaigns won’t perform well.
