What is Video Completion Rate? VCR Optimization Strategies
Video Completion Rate (VCR) is a crucial measure for evaluating the effectiveness…
What is Viewability? How To Calculate Viewability?
Viewability is a crucial metric in digital advertising that shows how much…
What Is Pixel Piggybacking? How Does It Work?
In short, piggybacking is a technique that helps third parties to track…
What is CTR? How to improve the CTR?
CTR is the primary indicator for understanding the campaign performance. So, optimizing…
What Is Ads.txt? Why Is It Needed?
The website or application owners need to mention the authorized digital seller's…
6 Common Setup Mistakes That Could Affect Your Ad Campaign Delivery Explained Here
Human Error is common in every work. But, the mistakes should be…
If I am using two audience segments in an ad campaign, how data cost will be calculated?
Third party data provider’s data is very important to run effective ad…
Who needs third party data in advertising?
Third Party Data collected by various data providers helps the advertisers to…
Campaign Optimization: Low Performing Programmatic Ad Campaign
Campaign Optimization : Performance is very important for every programmatic ad campaign.…
How To Optimize Low Delivery Programmatic Ad Campaign?
Low delivery may occur due to the targeting being incompatible with each…