Latest Programmatic Advertising News
What Is Frequency Capping? How To Choose the Correct Frequency Cap?
Choosing the right frequency cap is one of the important optimization factors…
Difference Between Ad Network and Ad Exchange
Ad Network and Ad Exchange are not exactly the same. Here, I…
What Is Discrepancy In Digital Advertising? How to calculate discrepancy?
Ad Discrepancy is a difference between the performance data from two sources.…
What Is E Advertising? What Are The Advantages Of E Advertising?
E Advertising is a type of advertising that uses the internet to…
What Is Browser Fingerprinting? What You Should Know About It?
A browser fingerprinting is an information collected about a remote computing device…
How Do You Know If The Pixel Is Firing On The Page? | Video Available
Conversion or Action means - user clicks the button, user lands on…
What Is Tracking Pixel In Digital Advertising? How Does It Work?
The Tracking Pixel is a 1x1 graphic that can be placed on…
What Is A Click Macro? How Does It Work?
Click Macro is a special string that needs to be included in…
What is Macro? Why Macro Is Required? What Will Happen If Macro Isn’t Implemented?
Macro is a special string or placeholder that needs to be updated…
What Is Connected TV Advertising? Advantages Of CTV Advertising
Connected TV Advertising allows brands to display their advertisements on any internet-connected…