Low delivery may occur due to the targeting being incompatible with each other, low bid price, setup issues, etc. Every programmatic ad platform has a tool that shows bid exclusion reports in real time. By following a certain troubleshooting process we can fix the low delivery issue.
Choosing the right frequency cap is one of the important optimization factors for the digital advertising campaign success. Normally, campaign managers use 3 impressions/day or 7 impressions/week impression cap for their ad campaigns. But, Optimal frequency cap varies depending upon the campaign objective, flight duration, Targeting, Available Users, Product Health etc.
Ad Network and Ad Exchange are not exactly the same. Here, I have provided the difference between ad network and ad exchange very clearly.
Ad Discrepancy is a difference between the performance data from two sources. Two parties following different methodologies to count the performance cause discrepancy. Actually, it’s normal in digital advertising. But, if the discrepancy percentage exceeds the accepted level then we should investigate and find the reason that causes the discrepancy.
E Advertising is a type of advertising that uses the internet to deliver the promotional messages to the customers. So, we can call it as Internet Advertising.
A browser fingerprinting is an information collected about a remote computing device for the purpose of identification.
Conversion or Action means – user clicks the button, user lands on the page, user completes the purchase, etc. A good campaign trafficker should do a dummy action and check the pixel fire on the client’s website.
The Tracking Pixel is a 1×1 graphic that can be placed on a website or email to track the number of times it is opened.
Click Macro is a special string that needs to be included in the third party ad tag to track the clicks. Click Macro differs for each demand side platform.
Macro is a special string or placeholder that needs to be updated in the creative tag. When ad serve to the user, the ad server replaces the special string with the real value. Ad Server share the supportable macro’s with the advertiser. They can use by their requirement.
