What Is Contextual Targeting? How Does It Work? Benefits?
Contextual targeting is a advertising where automated systems display ads to users…
What Is Cross Device Targeting? How Does Cross Device Targeting Work?
Cross device targeting is the process of identifying and delivering ads to…
What Is Ad Fraud? Types Of Ad Fraud?
Ad Fraud is a method, of fraudulently showing impressions, clicks, and actions…
What Is OOH Advertising? DOOH, pDOOH Advertising Explained
OOH advertising refers to visual advertisements outside your home, such as billboards,…
What Is Brand Safety? Importance Of Brand Safety In Digital Advertising
Brand Safety refers to the tools or strategies to ensure that the…
What Is CPG Marketing? CPG Marketing Strategy Explained
CPG Marketing is a strategy followed by the CPG companies to occupy…
What Are Zero Party Data, First Party Data, Second Party Data, and Third Party Data?
Marketers utilize data to target potential customers, which can be classified into…
What Is Bid Shading? How Does Bid Shading Work In Digital Advertising?
Bid shading is an algorithm that dynamically optimizes bid prices for ad…
What Is First Price Auction? First Price Auction Vs Second Price Auction
First price auction method is more transparent and fair. It helps to…
dCPM vs CPM? 5 Key Differences Explained
dCPM and CPM are the two different bidding models available in programmatic…