dCPM vs CPM? 5 Key Differences Explained
dCPM and CPM are the two different bidding models available in programmatic advertising. Here, explained the difference between dCPM vs CPM models.
Category: Programmatic Advertising
How To Calculate CTR Of A Digital Campaign?
CTR is the percentage that shows how many percent of clicks are derived from the impressions. How to calculate CTR?
How Many Clicks Required To Achieve CTR Goal Of Your Ad Campaign?
To achieve the required CTR goal, the ad campaign should receive a certain amount of clicks. The below calculator helps you to find out the number of required clicks based on the impression and CTR goal.
How To Calculate Required Budget For Your CPM Ad Campaign?
The ad spend calculator aids in calculating the required budget for impression-based ad campaigns, with a simple formula for CPM-based campaigns.
What Is Header Bidding? Header Bidding vs Waterfall Bidding
Header Bidding is a programmatic advertising technique that allows publishers to send simultaneous ad space availability requests to multiple SSPs or Ad Exchanges.
What Is Real Time Bidding? Explained More Practically
Beginners those who are new to the programmatic advertising really wanted to know the workflow of Real Time Bidding Concept [RTB]. In most sites, real time bidding concept is explained in theoretical way. So, new beginners struggle to understand about RTB. I was also experienced same problem when i started to learn programmatic advertising concepts. To help the beginners to understand about RTB, How Does RTB really work, RTB workflow, I wrote this article to explain Real Time Bidding concept in more practical way.
What is Supply Side Platform? How Does It Work?
Supply Side Platform is software that helps publishers to sell and manage their ad inventory in an automatic way. Through SSP, publishers show display, video and other formats of ads to their visitors and make revenue.
What is Demand Side Platform? How Does It Work?
Demand Side Platform are crucial in programmatic advertising, enabling advertisers to purchase suitable ad space at a reasonable price.
30+ Digital Advertising Terms and Definitions You Should Know
Understanding programmatic advertising requires familiarity with programmatic advertising terms which aid in comprehending digital advertising concepts.
7 Reasons, Why Digital Marketing Is Important?
Businesses are increasingly utilizing digital marketing strategies to enhance their customer reach. Why digital marketing is important explained here.