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Programmatic Adv. Topic | Link | |
1 | What is Programmatic Advertising? How Does It Work? | Read Here |
2 | 7 Clear Reasons Why Marketers Need Digital Advertising | Read Here |
3 | 100 Digital Advertising Terms You Should Know In 2023 | Read Here |
4 | 30+ Digital Advertising Terms & Definitions You Should Know | Read Here |
5 | What is Demand Side Platform? How Does It Work? | Read Here |
6 | What is Supply Side Platform (SSP)? How Does It Work? | Read Here |
7 | What Is Header Bidding? Waterfall Bidding vs Header Bidding | Read Here |
8 | What Is Real Time Bidding? How Does Real Time Bidding Work? | Read Here |
9 | How To Calculate Required Budget For Your CPM Ad Campaign? | Read Here |
10 | How Many Clicks Required To Achieve CTR Goal Of Your Ad Campaign? | Read Here |
11 | How To Calculate CTR Of A Digital Campaign? | Read Here |
12 | dCPM vs CPM? How do advertisers choose the bidding method? | Read Here |
13 | What Is First Price Auction? First Price Auction Vs Second Price Auction | Read Here |
14 | What Is Bid Shading? How Does Bid Shading Work In Digital Advertising? | Read Here |
15 | What Is Paid Search Advertising? Display Advertising vs Paid Search Advertising? | Read Here |
16 | What Are Zero Party Data, First Party Data, Second Party Data, and Third Party Data? | Read Here |
17 | What Is CPG Marketing? CPG Marketing Strategy Explained | Read Here |
18 | What Is Brand Safety? Importance Of Brand Safety In Digital Advertising | Read Here |
19 | What Are OOH, DOOH, pDOOH Advertising? How Do They Work? | Read Here |
20 | What Is Ad Fraud? Types Of Ad Fraud? | Read Here |
21 | What Is Cross Device Targeting? How Does Cross Device Targeting Work? | Read Here |
22 | What Is Contextual Targeting? How It Works? Benefits? | Read Here |
23 | What Is Connected TV Advertising? Advantages Of CTV Advertising? | Read Here |
24 | What is Macro? Why Macro Is Required? What Will Happen If Macro Isn’t Implemented? | Read Here |
25 | What Is A Click Macro? How Does It Work In Realtime Digital Advertising? | Read Here |
26 | What Is Tracking Pixel In Digital Advertising? How Does It Work? Advantages and Disadvantages Of Tracking Pixels? | Read Here |
27 | How Do You Know If The Pixel Is Firing On The Page? | Video Available | Read Here |
28 | What Is Browser Fingerprinting? What You Should Know About It? | Read Here |
29 | What Is Discrepancy In Digital Advertising? How to calculate discrepancy? | Read Here |
30 | What is the difference between Ad Network and Ad Exchange? | Read Here |
31 | What Is Frequency Capping? How To Choose the Correct Frequency Cap? | Read Here |
32 | How To Optimize Low Delivery Programmatic Ad Campaign? | Read Here |
33 | How To Optimize Low Performing Programmatic Ad Campaign? | Read Here |
34 | Who needs third party provider’s data? How to choose the right third party provider data for your ad campaign? | Read Here |
35 | If I am using two audience segments in an ad campaign, how data cost will be calculated? | Read Here |
36 | 6 Common Setup Mistakes That Could Affect Your Ad Campaign Delivery Explained Here | Read Here |
37 | What Is Ads.txt? How Does Ads.txt Work? Explained in a PRACTICAL way | Read Here |
38 | How to improve Click Through Rate? 8 Useful Tips | Read Here |
39 | DOOH Ads now in DV360 | How will this help marketers? | Read Here |
40 | What Is Vernacular Advertising? Why Is It Suitable For the Indian Market? | Read Here |
41 | What Is Piggybacking In Digital Marketing? | Read Here |
42 | What is Viewability? How To Calculate Viewability? | Read Here |
43 | What is Video Completion Rate? How to improve the completion rate for the video campaign? | Read Here |
44 | What is a Deal Id? What are the Deal Id Types available? | Read Here |
45 | What tools can you use to test a tag? | Adops Tools | Read Here |
46 | How to calculate Video Completion Rate? What is a good Video Completion Rate? | Read Here |
47 | What is eCPM? How to Calculate eCPM? How to reduce eCPM? | Read Here |
48 | What is Ad Verification? How does it work? Top ad verification vendors list | Read Here |
49 | Iframe Vs Javascript Tags – What are the differences between both tags? | Read Here |
50 | What are Intrusive Ads and Non-Intrusive Ads? Difference between Intrusive Ads vs Non-Intrusive Ads | Read Here |
51 | What is campaign pacing in digital advertising? Sample pacing tracker attached | Read Here |
52 | How Video Content Is Important For Driving High Completion Rates | Read Here |
53 | VAST vs VPAID Exact Difference? | Interview Questions | Read Here |
54 | What Are Outstream Video Ads and How Do They Work? | Read Here |
55 | Which campaign type will be beneficial for the advertiser? | Interview Question | Read Here |
56 | What are the factors that will affect the performance of a CPA campaign? | Read Here |
57 | CPM, CTR, VCR based Interview Questions and Answers | Read Here |
58 | Frequency Capping – How Does It Work? | Read Here |
59 | Cookieless World: What Are The Alternatives Available For Digital Advertising? | Read Here |
60 | Free UTM Builder | Read Here |
61 | What Causes a High CTR Campaign to Receive a Low Conversion Rate? | Read Here |